President Bola Tinubu emphasized Nigeria's immense tourism potential, stating that the nation's diverse culture and traditions are invaluable tools for destination promotion. He made these remarks on Saturday at the Grand Finale of the week-long 2025 Eyo Festival, held at Tafawa Balewa Square in Lagos. This declaration underscores a core belief that Nigeria's rich cultural assets can be effectively harnessed to attract visitors and showcase the country's unique identity.

The Eyo Festival, a significant cultural event dating back to 1854, was celebrated in 2025 for the first time in eight years. The colorful celebration commenced with homage paid to the President at his Lagos residence on Sunday, December 21st, ahead of the grand finale. President Tinubu attended the festival, dressed in a traditional white robe, a damask sash, a distinctive star-studded hat, and carrying the traditional opambata staff, actively participating in the cultural display.

Mr. Tinubu articulated that the festival serves as "a reminder that our culture and traditions hold great tourism potential" and that "cultural assets can serve as valuable resources for destination promotion." He added, "The glamour of white-robed figures parading our streets sends a resounding message about our identity and our country," highlighting the visual spectacle and profound meaning embedded in the Eyo procession. He further described the carnival as "a great rekindling of our culture" and "a vibrant expression of the rich traditions of Lagos" that celebrates "exemplary lives and outstanding contributions of distinguished Nigerians."

The 2025 edition of the Eyo Festival specifically honored four eminent late Lagos personalities: former Military Administrator Mobolaji Johnson, former civilian governor Lateef Jakande, former governor Michael Otedola, and President Tinubu's mother, Abibatu Mogaji, commemorating their legacies through this vibrant cultural spectacle.

In his welcome address, Governor Babajide Sanwo-Olu of Lagos State lauded the event as historic, calling it a cultural homecoming for the President. He remarked, "As our son and father, we are seated with the president to witness a defining moment in Lagos' cultural history." Governor Sanwo-Olu commended the traditional institutions, particularly the Oba of Lagos, Rilwan Akiolu, for their instrumental role in reviving the festival. He further assured that his administration is committed to continuously promoting Lagos's socio-economic growth while steadfastly preserving and advancing its invaluable cultural heritage.

The President noted that the festival conveniently coincided with "Detty December," a period when Lagos typically welcomes a significant influx of Nigerians in the diaspora and foreign visitors, urging all revelers to celebrate peacefully and ensure the safety of every participant. The event was graced by various dignitaries, including Governor Hope Uzodimma of Imo State, Chief of Staff to the President Femi Gbajabiamila, numerous diplomats, and senior government officials. The festival itself was a rich tapestry of cultural displays, traditional dances, indigenous music, and a grand procession of Eyo groups, culminating in prayers offered for the President and the nation.