New Zealand Aims To Double International Education Market By 2034
New Zealand has unveiled an ambitious plan to double the value of its international education market to NZ$7.2 billion ($4.32 billion) by 2034, Education Minister Erica Stanford announced on Monday.
The strategy includes easing part-time work restrictions for foreign students and targeting high-growth international markets to boost enrolment.
The country’s international education sector currently contributes NZ$3.6 billion to the national economy. The government is now aiming to grow international student numbers from 83,700 in 2024 to 105,000 by 2027 and 119,000 by 2034.
With international student enrolments steadily increasing since 2023, New Zealand wants to “supercharge that growth track,” Stanford said. “In the short term, Education New Zealand will focus its promotional efforts on markets with the highest potential for growth.”
Under the proposed changes, eligible international students will be allowed to work up to 25 hours per week—an increase from the current 20-hour limit. Additionally, work rights will be extended to all tertiary-level students in approved exchange and study abroad programmes.
New Zealand’s move comes at a time when traditional education destinations like Australia and the United States are tightening their visa rules and limiting enrolments. In the US, President Donald Trump’s administration has introduced strict curbs on foreign student visas, including an unsuccessful attempt to block Harvard University from enrolling international students. Meanwhile, Australia has capped new international student enrolments at 270,000 for 2025, citing pressures on housing and public infrastructure.
With global competitors pulling back, New Zealand sees an opportunity to attract a larger share of the international education market. The push is also part of a broader economic revitalisation strategy, which includes recent visa reforms to attract digital nomads and increase foreign investment.
Melissa Enoch
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