Tennis icon Rafael Nadal has issued a stern warning regarding deceptive online videos that falsely portray him offering financial advice. On Tuesday, the retired athlete took to LinkedIn to clarify that he has never endorsed any such content or its messages, emphasizing the growing risks associated with artificial intelligence.

“I want to share this message of caution — something unusual for my social media, but necessary,” Nadal wrote. He explained that he and his team have identified numerous fake videos circulating across various platforms. These videos, generated using artificial intelligence, mimic his image and voice, falsely attributing investment advice or proposals to him that are entirely fabricated.

Nadal unequivocally stated that this constitutes “misleading advertising, completely unrelated” to him. He highlighted a significant societal challenge: the imperative to learn how to differentiate between authentic and manipulated information, and to actively promote the ethical and responsible application of technology.

While acknowledging the positive potential of innovation, Nadal cautioned, “Innovation is always positive when it serves people, but we must remain aware of its risks and act with critical thinking.” He further elaborated on artificial intelligence, describing it as a tool with immense potential for extraordinary advancements in fields such as education, medicine, sports, and communication. However, he also stressed its capacity for misuse, which can lead to the creation of false content, generating widespread confusion and potentially deceiving many individuals.