The Duchess of Sussex, Meghan Markle, recently opened a new chapter in the public's ongoing fascination with her motherhood journey by sharing a throwback video on Instagram. The clip, posted on June 4, 2025, commemorated her daughter Princess Lilibet’s fourth birthday and showed Meghan dancing next to a hospital bed while heavily pregnant. In the playful video, Meghan is seen twerking alongside Prince Harry, who briefly adjusts the camera before joining her in dancing to "The Baby Momma Dance" by Starrkeisha. Meghan captioned the post, "Four years ago today, this also happened. Both of our children were a week past their due dates… so when spicy food, all that walking, and acupuncture didn't work — there was only one thing left to do!"

The post quickly garnered significant attention on Instagram, where Meghan has amassed over three million followers. Although comments on the video were disabled, it received thousands of likes and became widely discussed across other social media platforms, leading to a divided public response.

Many viewers expressed disbelief and skepticism about Meghan's appearance in the video. Comments included questions such as "Does she have a pillow under her dress?" and observations like "That bump doesn't look real." Some questioned the authenticity of her baby bump, with one commenter stating, "Looks like a pillow, don't have anything against her but it really looks fake, I had children and you certainly can't move like that giving birth." Another echoed, "The stomach doesn't just look right.. can someone please rectify if I am wrong??" Even a self-identified midwife remarked, "I'm a midwife and bumps don't move like that???" Others described the bump as unnatural, with one saying, "The bump looks like she has clothes inside."

Despite the criticism, not all responses were negative. Some praised the clip, calling it lighthearted and fun. One fan remarked, "This is great," while another added, "Nothing cringey here. Cute."

Reflecting on the dancing clip during a recent appearance on "Aspire with Emma Grede," Meghan offered a candid take on what the video means to her. She emphasized that the post, filmed four years prior, was a spontaneous moment of joyful abandon, not choreographed or staged. Meghan noted, "So it's also a really great reminder that with all the noise or whatever people do, there's still a whole life, a real, authentic, fun life that's happening behind the scenes."

The interview took on a confessional tone as Meghan spoke freely about her relationship with social media, past and present. She stated that she only relaunched her personal account in January of the current year, after a long hiatus that predated even Instagram Stories, humorously recalling, "The last time I was on social, Boomerang was around." Without relying on professional lighting kits or production teams, Meghan described embracing imperfections and learning curves. She explained her desire to share authentically, stating, "It was a great way to get my voice back." She concluded that the intention of her handle is joy, providing a place where she can share on her own terms.

This scrutiny over the dance video echoed sentiments from just months earlier when a new photo of Princess Lilibet, featured prominently on Meghan's newly launched lifestyle brand website, "As Ever," stirred similar conversations online. The photo, a rebranding from "American Riviera Orchard," showcased a serene mother-daughter moment with Meghan and Lilibet walking hand-in-hand across a lush field. Both were dressed in flowing white outfits, and Lilibet’s striking ginger locks, a clear trait from her father, stood out.

However, eagle-eyed fans scrutinized this image as well, with one netizen wondering, "Is it me.. or does the arm at the back look all wrong...?" Another questioned the lighting, "The shadow is all wrong. Why is there a shadow of a foot in between Lilibet?" Others were convinced something was off with the edit, remarking, "That is a VERY BAD Photoshop. Meghan looks like her legs are on backwards." Another concurred, "Shadows are going both ways on this bad photoshop job. Trees one way. People the other way."

Conversely, some viewers relished the moment, with one gushing, "Beautiful," and another charmed admirer writing, "Princess Lilibet is a little Star!" One fan focused on their outfits, asking, "I'd like to know what dresses they're wearing, they look beautiful."

Meghan's rebranding move also drew praise, with a fan commending, "Congratulations! Being your authentic self no matter what! I LOVE It!" She shared her reasons for rebranding in a short clip on Instagram, with Prince Harry heard briefly off-camera in the background, showing his continued support. Meghan noted that "American Riviera Orchard" referred to the part of California where she lives, and changing the brand name was necessary as it limited her to things manufactured and grown in that specific area.

She explained her choice for the new brand name, which she secured in 2022: "I'm thrilled to introduce you to As Ever — a brand that I created and have poured my heart into. 'As ever' means 'as it's always been' or some even say 'in the same way as always.'"

Discussing her passion, Meghan noted, "If you've followed along since my days of creating The Tig, you'll know this couldn't be truer for me. This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday."

In this clip, the mom of two also revealed that Netflix had partnered with her for her show "With Love, Meghan," and her business. She expressed excitement to share her products with her fans, including jam, which she introduced in 2024. "Of course they'll be food preserves. I think we are all clear at this point that jam is my jam. But there's so many more products that I just love that I use in my home and now it's time to share it with you. So, I can't wait for you to see it. Thanks guys," she concluded.

The official Instagram page for "As Ever" debuted with a charming post featuring Meghan setting a table filled with fruits, croissants, and jam, captioned, "You're warmly invited: As ever, coming Spring 2025." This marked the beginning of her rebranded journey. On her main page, she promised, "I will keep sharing behind the scenes tidbits with you here as we ramp up to launch, and I can't wait for you to get your hands on everything we've been creating. Sending lots of love. As ever, Meghan." Meghan had been subtly hinting at her brand's new name long before its official reveal by signing off her captions with "As ever, Meghan" since rejoining Instagram.

As a lifestyle lover, Meghan has poured her dedication into the "As Ever" brand and eagerly anticipates its growth, promising to share products and insights with her fans.