Meesho Launches Creator Club to Boost Content Commerce Growth

The new platform aims to facilitate direct collaboration between content creators and sellers on Meesho, allowing creators to monetise their content.

“With the launch of Meesho Creator Club, we are doubling down on our mission to democratise internet commerce, empowering creators with the right tools and resources they need to thrive. By driving growth and engagement through authentic, relatable content, our platform is reshaping the future of e-commerce.”

Content commerce involves marketing products through digital content such as articles, blogs, and short videos.

The Creator Club will offer opportunities to content creators across all levels, including those from smaller, providing them with real-time performance analytics, faster payouts, and direct collaboration opportunities with sellers.

Company sources highlighted that the platform aims to eliminate intermediaries who traditionally connect content creators with sellers.

Life n Colors, a direct-to-consumer (D2C) home décor brand, has been redefining luxury interiors since its inception in 2014.

What sets Life n Colors apart is its commitment to merging Indian heritage with international design sensibilities. Its product range is thoughtfully curated to reflect both classic and contemporary styles, making it a preferred choice for homeowners and interior designers alike.

This dedication to tailored design has positioned the brand as a pioneer in the luxury home décor space.

“Our goal is to create India’s leading global home decor brand, offering premium, art-inspired wallpapers and furnishings. As the world’s first carbon-neutral wallpaper brand, we combine luxury with sustainability to make spaces truly special,” said Apourva Sharma and Ashutosh Pandey, Co-founders, Life n Colors.

This impressive target reflects the increasing demand for premium home décor solutions and the company’s commitment to innovation and excellence.

INOX has introduced its latest outdoor façade collection, setting new standards in design, durability, and functionality.

The Fluting Series is crafted to add depth and character to structures, creating a sophisticated texture that enhances architectural appeal.

Suitable for both residential and commercial applications, these profiles provide stability and longevity, with a variety of textures and colors to suit diverse architectural preferences.

Customizable perforation patterns allow architects to create distinctive façade designs, while their high-quality, anti-corrosive materials contribute to noise reduction—making them particularly effective in urban environments.

Made from high-performance materials, these panels provide advanced design possibilities while ensuring sustainability without compromising strength or durability.

Whether for contemporary residences, commercial skyscrapers, or industrial structures, this collection is tailored to meet diverse project needs.

"With this new outdoor façade collection, we continue to redefine modern architecture, offering solutions that merge aesthetics, durability, and innovation. Our commitment to pushing design boundaries ensures that architects and designers have access to versatile and high-performance materials for their projects,"

American home fashion retailer Lush Decor has officially entered the Indian market, making its debut at Bharat Tex 2025, a prestigious textile industry event held in New Delhi.

To offer an exclusive first look, Lush Decor set up a customer experience kiosk, allowing visitors to explore its collections and shop directly via Amazon USA.

“India, with its rich textile heritage and deep appreciation for timeless yet contemporary decor, has long been an inspiring market for us. This launch is a significant milestone, and I can’t wait to bring Lush Decor’s vision of accessible luxury to Indian homes,”

The brand continues to expand its global footprint, bringing high-quality home décor solutions to households worldwide.

“India is a dynamic and rapidly growing market for home textiles, making this expansion a natural step in our journey. Our aim is to embrace India’s diverse tastes and offering home decor solutions that truly elevate everyday living,”

By combining innovation, craftsmanship, and global accessibility, Lush Decor aims to establish itself as a go-to brand for Indian households seeking chic, comfortable, and practical home décor options.

With a commitment to accessible luxury, Lush Decor’s foray into India marks a new chapter in its global expansion, promising to bring fresh design perspectives to Indian homes while staying true to its core values of style, comfort, and affordability.

Mumbai-based clean-label food brand, The Whole Truth (TWT) has successfully raised $15 million in a Series C funding round, led by Sofina and joined by Z47, Peak XV Partners, and Sauce.VC. T

"From day one, our mission has been to build a truth brand—one that fights to bring honesty back to food. We aim to make food real again and extend this philosophy to every category where consumers are being sold half-truths, from protein bars to protein powders and beyond,”

, “Shashank and the team at The Whole Truth are not just building a brand—they’re leading a movement to restore trust in food. Their growth over the past year proves that this mission resonates deeply with consumers and investors alike. As one of TWT’s earliest backers, we’re excited to double down on our commitment.”

In its Series B round in 2022, the company had secured $15 million from Zerodha’s Nithin Kamath, Peak XV Partners, and Sauce.VC.

At the same time, the company has successfully reduced its losses to Rs. 23.8 crore, compared to Rs. 35.5 crore in the previous fiscal year.

Soulflower, India's pioneering farm-to-face beauty brand known for its natural and science-backed formulations, has solidified its position as a dominant player in the hair care segment. Soulflower now ranks among the top three hair oil brands, contributing to 43 percent of the category’s growth, driven by the rising popularity of digitally native challenger brands.

“The report highlights a clear shift in consumer preference towards performance-driven, clean beauty products and Soulflower’s superior customer trust and product efficacy. Our growth is a testament to the trust consumers place in clean, transparent, and clinically validated beauty solutions. Soulflower is bridging the gap between nature and science, offering clinically tested products that deliver real results. We invest in developing innovative, natural formulations backed by independent clinical studies and are committed to sustainability, ensuring ethical sourcing and eco-conscious packaging. Our farm-to-face philosophy has resonated with discerning shoppers, especially in metros, and we’re poised to expand this success nationwide,”

Soulflower’s farm-to-face philosophy—which prioritizes ethical sourcing, sustainability, and eco-conscious packaging—has particularly resonated with urban consumers in metro cities. The brand’s commitment to innovation, clinical validation, and transparency has made it a preferred choice among conscious beauty enthusiasts.

Its products appeal to consumers who seek clean, cruelty-free, and high-efficacy solutions.

“As consumer demand shifts towards clean, cruelty-free and high-efficacy products, Soulflower continues to lead the way and has become India's New Tel (oil) especially, for Gen-Z and Gen-Alpha. We are also the fastest-growing brand in the category, leading digital-driven sales growth. We are thrilled to see our efforts being recognized and look forward to continuing our journey of revolutionizing the beauty landscape. Our growth is driven by our core values of happiness, love, gratitude, and compassion,”

With over 15 million products sold, the brand enjoys a strong global presence across India, KSA, UAE, USA, Japan, Singapore, Australia, and the UK.

IGP,  a well-known D2C multi-category gifting platform, reported a significant surge in engagement and sales during its Valentine’s Week campaign, driven by trending gifts such as flowers, chocolates, and personalized items.

IGP’s Valentine’s Day report for 2025 revealed 3 lakh orders, with a notable rise in order value compared to the previous year.

“We’re thrilled by the tremendous response to our Valentine’s campaign, surpassing our expectations across key metrics. Flowers emerged as the top-selling item, reflecting the growing demand for thoughtful and meaningful gifts during the Valentine’s season. This campaign has been a testament to IGP's ability to anticipate customer’s needs and offer innovative gifting solutions that resonate with diverse audiences,”

Chocolates, teddy bears, and personalized gifts also saw high demand. The largest order from Dubai was worth Rs. 2.25 lakh, while an Indian customer purchased 1,000 roses for Rs. 50,000.

Promotional offers, such as limited-time discounts and free delivery, drove additional sales, with 20 percent of customers availing of these deals.

IGP plans to leverage these insights to refine its offerings and enhance engagement for future celebrations, solidifying its leadership in the gifting industry.

Dogsee Chew, one of the leading natural pet treat brands, has raised $8 million in a Series B funding round led by Ektha.com, with participation from promoters and Shivanssh Holdings, Poddar Family Office.

Founded in 2015, Dogsee Chew has grown into a premium, all-natural pet treat brand, pioneering Himalayan cheese-based chews.

The company also aims to strengthen its Amazon Global Selling strategy to fuel its international growth, particularly in the United States and Canada in 2025.

, “Dogsee is the only company manufacturing yak chews in the Himalayan hills at this scale, and we are committed to further strengthening our production capabilities in the region. With this funding, we aim to become the largest Himalayan chew manufacturer in the world while ensuring the highest quality standards in every product we deliver."

, “With the premiumization of the pet food category on the rise, the demand for our human-grade chews is exploding. This investment ensures we are well-prepared to meet this demand by scaling production and expanding our presence globally. To make our products more accessible, we also plan to open distribution hubs in key international markets, allowing our retail partners to seamlessly access Dogsee Chews with shorter lead times."

 "Dogsee has built a strong global brand in the natural pet food space, and their dedication to quality and sustainability makes them an exciting investment opportunity. We believe their expansion strategy will not only solidify their market leadership but also set new benchmarks in the pet food industry."

With this latest round of funding, Dogsee Chew is poised to lead the Himalayan Chew market globally, cementing its position as a category leader in natural pet nutrition.

After spearheading India's gin revolution with the award-winning Stranger & Sons Gin, Third Eye Distillery is now making a bold move into the whiskey segment with the launch of OTHERSIDE Subcontinental Whiskey.

Its distinct profile is further enhanced by a Solera Finish in charred ex-bourbon barrels, a meticulous process that layers complexity and richness, crafting a whiskey that stands apart.

This isn’t Scotch. It’s not Bourbon. And it’s definitely not business as usual.

"Whiskey is a crowded room. The impact of our climate, geography, and aging environment makes this a whiskey that can only come from here, redefining India's provenance in whiskey making. For too long, Scots have set rules for whiskey and it's about time India starts writing its own story. We have taken the time to create a whiskey that truly puts India front and centre—not just in name, but in representation. Otherside Whiskey isn't about labels or legacy—India isn’t just ready to lead in whiskey, it’s time we stopped following altogether,”

As the brand embarks on this new journey, Otherside Whiskey promises to be a game-changer—a true expression of India’s whiskey-making prowess.

NOTO Ice Cream, a well-known guilt-free ice cream brand, has secured Rs. 15 crores in its latest funding round led by Inflection Point Ventures (IPV), with participation from JITO and Lets Venture.

Varun’s entrepreneurial journey started with 1Tablespoon, which introduced sourdough pizzas in Mumbai, while Ashni’s creative acumen helped her make a mark in the hospitality industry.

V“Health-conscious consumers often struggle between satisfying their sweet cravings and adhering to a healthier lifestyle. The existing options often compromise on taste or nutritional value, creating a gap in the market for truly guilt-free indulgence. NOTO ice cream is solving this problem with its unique flavors that don't compromise on either taste or nutritional value. At IPV, we are drawn to the startup’s commitment to address a real consumer need. Their vision to redefine desserts aligns with lots of Indians, making it a scalable startup with meaningful impact.”

The brand is available on food delivery platforms such as Swiggy and Zomato, as well as quick-commerce platforms like Zepto, Blinkit, Instamart, and Flipkart.

At NOTO, Eating, Not Cheating is at the heart of everything we do - we serve desserts that are guilt-free and full of flavor. This funding fuels our expansion into Tier I and Tier II cities and paves the way for more NOTO-riously good innovations. As we continue to redefine the ice cream experience, we’re excited to scale new heights. We appreciate IPV’s support in this journey.”

The Indian ice cream market, valued at Rs. 228.6 billion in 2023, is projected to reach Rs. 956 billion by 2032. With an increasing demand for premium, healthier, and innovative ice cream options, the industry is poised for remarkable growth, driven by rising disposable incomes and the rapid adoption of quick-commerce platforms.

Citrus Clothing, one of India’s leading menswear brands with a 24-year legacy, is expanding its retail footprint with the launch of three experiential stores in Odisha.

These locations cater to diverse consumer segments—from the fast-paced urban crowd in Bhubaneswar to tourists and fashion-conscious buyers in Puri and the aspirational shoppers in the emerging retail hub of Angul.

The stores also offer exclusive in-store collections, including limited-edition releases that are unavailable online. Live styling sessions, influencer collaborations, and social media activations create an engaging shopping experience. Additionally, a visually immersive and Instagram-worthy environment ensures that every visit is unique, while technology-driven shopping features seamlessly bridge online and offline retail experiences.

, “Citrus Clothing has always been about more than just fashion - it’s about crafting a movement where men can express themselves through their clothing. With these new experiential stores, we are bringing this philosophy to life, ensuring that shopping is no longer just a transaction but a personalized and engaging experience. Odisha has always been close to our hearts, and this expansion is a testament to our deep-rooted connection with the region.”

The events held sentimental significance, as Hitesh Jain’s father, Tejraj H Jain, was present to witness this milestone moment, reinforcing the family-driven ethos of Citrus Clothing.

Astroyogi, one of the leading astrology platforms, has joined forces with Jio Star’s groundbreaking dating reality show, ‘Engaged,’ as a co-powered partner. The show takes a fresh and innovative approach to modern relationships, blending traditional astrological insights with contemporary dating dynamics.

In today’s fast-paced world, where modern dating often lacks clarity, compatibility remains the foundation of lasting relationships. The partnership reflects Astroyogi’s vision of positioning astrology as a valuable tool for modern matchmaking, seamlessly blending tradition with contemporary romance to foster meaningful connections.

The Astroyogi Booth will provide personalized compatibility insights, while Kundli Matching Sessions will assess zodiac and planetary alignments to evaluate relationship potential. Contestants will also participate in Astrology-Based Challenges, testing their astrological connections. Those demonstrating strong compatibility will be awarded Bracelet Rewards, symbolizing positive energies that nurture love and harmony. A

, “Astrology has always played a vital role in Indian matchmaking, and Engaged provides the perfect platform to showcase its relevance in modern romance. As Astroyogi first-ever partnership with a dating reality show, this is a landmark moment for us. We are excited to help contestants and audiences understand that astrology isn’t just about predictions; it’s a guiding force in finding the right partner. Engaged beautifully merges tradition with today’s dating culture, and we’re proud to be part of this journey."

, “We are committed to creating innovative and meaningful content that resonates with today’s audiences. Engaged explores evolving relationship dynamics among Gen Z through the lens of astrology. We chose Astroyogi for its deep resonance with this generation and the exceptional quality of its astrologers, making it the perfect fit for our show. This partnership adds a refreshing layer of depth to the dating journey, offering contestants and viewers valuable insights into love and compatibility.”

The show promises to be an exciting journey of love, fate, and astrology, bringing a unique blend of tradition and modern dating culture to audiences across India.

Minimalist, one of India’s leading science-backed skincare brands, has expanded its haircare portfolio with the introduction of its Anti-Dandruff Shampoo, designed to provide a long-term solution for dandruff control while upholding its commitment to transparency and efficacy.

Unlike conventional anti-dandruff shampoos that can be drying, this sulfate-free, fragrance-free, and dermatologically tested formula ensures thorough cleansing without stripping moisture, making it suitable for all hair types. Clinical studies have demonstrated its effectiveness, showing up to a 100 percent reduction in visible dandruff flakes and scalp itching after just three washes, while also achieving an over 84 percent reduction in scalp impurities after nine washes.

“Our approach to haircare mirrors our commitment to skincare—transparent, effective, and backed by science. The Anti-Dandruff Shampoo is the result of extensive research, formulated with clinically proven ingredients for long-term dandruff control while maintaining scalp health,”

Priced at Rs. 499, the Minimalist Anti-Dandruff Shampoo is now available for purchase on Minimalist's official website and major e-commerce platforms, including Amazon and Nykaa.

Minimalist is a renowned personal care brand recognized for its award-winning, high-performance formulations driven by scientific research and an unwavering commitment to transparency. As the brand expands its presence globally, it remains dedicated to innovation, creating science-backed solutions that deliver effective results while ensuring safety.

The beauty and skincare industry is set for a transformative shift with the launch of Lumaè, a new brand focused on high-quality skincare solutions that prioritize skin health.

What began as a passion project in 2020 under the name Daisybloom, a homemade skincare company driven by a love for natural and effective solutions, has now evolved into Lumaè. 

Lumaè unveils an anti-ageing night cream, infused with Astaxanthin, a powerful antioxidant 6000 times stronger than Vitamin C. This ingredient helps boost collagen production, reduce wrinkles, and enhance skin elasticity. This is a first in Indian skincare, as Astaxanthin was previously only available in supplements. In addition, Lumaè’s anti-acne serum works to combat bacteria, control oil, unclog pores, and fade dark spots, featuring key ingredients like Saffron, Ashwagandha, Salicylic Acid, and Glycolic Acid, all of which contribute to clearer, brighter skin.

All of Lumaè's products are meticulously tested through independent lab analysis to ensure both efficacy and safety, ensuring that they remain free from harsh chemicals.

Lumaè's packaging is both reusable and recyclable, reinforcing its dedication to a greener future.

, “What started as a personal passion project quickly evolved into something much bigger. We saw a real gap in the market for skincare that goes beyond just looking good. Our mission was to create products that genuinely improve skin health. With Lumaè, we have poured years of research and passion into crafting formulations that are safe, effective, and sustainable. We are excited to bring this vision to life. We also plan to expand our product line to address more skincare concerns so that everyone feels confident in their own skin.”

, “We believe that skincare should be inclusive, effective, and transparent. Our commitment is to ensure that everyone, regardless of skin tone or gender, has access to high-quality skincare that truly works. Sustainability is also at the core of what we do, from responsibly sourced ingredients to eco-friendly packaging, we are determined to make a difference. This is just the beginning, and we can’t wait to continue innovating and expanding our range to address even more skincare concerns.”

Dermatologically tested by independent labs, Lumaè products are now available for purchase on the brand’s official online store.

Bangalore-based F&B brand EatFit, a part of Curefoods, has announced the launch of Hustl, a specially crafted range of energy bars.

Whether it's entrepreneurs, sports professionals, or busy individuals, Hustl ensures they stay fueled and ready to take on their day.

“Our mission has always been to make healthy living accessible and convenient. With the launch of Hustl, we aim to empower the next generation of hustlers with a snack that doesn’t just fuel their energy but also supports their nutrition needs.”

The idea behind Hustl stems from the realization that young Indians often miss meals due to their demanding schedules. EatFit seeks to bridge this gap by offering a quick, healthy, and nutritious alternative.

“As someone who understands the importance of maintaining energy levels on a busy schedule, I’m excited to partner with EatFit on this initiative. These energy bars are a great way to ensure that young, active individuals can stay nourished and energized when the Hustle’s on.”

With this launch, EatFit continues to provide convenient and nutritious solutions tailored to the fast-paced lifestyles of today’s youth.

India’s renowned COSMOS-certified children’s organic skincare brand, Puddles, has unveiled an all-new teen-friendly skincare and haircare range.

The dermatologist-approved formulations are pH-balanced and free from parabens, silicones, SLS, GMOs, and synthetic colors, ensuring healthy and nourished skin and hair.

, “We are excited to expand our product portfolio from kids to teenagers, and we are confident that the market will welcome our new introduction. With a focus on safe, effective, and organic formulations, we aim to provide teenagers with the best skincare and haircare solutions tailored to their needs.” 

The newly launched range features a complete skincare and haircare solution for teenagers.

Additionally, the dandruff-defying haircare range has been scientifically validated to enhance scalp health and fight dandruff naturally.

With this launch, Puddles continues to redefine teen skincare and haircare by providing safe, effective, and dermatologically tested solutions, empowering young individuals to embrace healthy, radiant skin and hair.

The new Puddles Teens Range is now available at leading online and retail stores.

The Indian beauty industry is poised for a significant transformation with the launch of HYUE, a premium color cosmetics brand co-founded by industry veterans Pradeep Banerjee, former Executive Director of Hindustan Unilever, and Nabeel Kadri, the founder of leading celebrity endorsement agency Median.

Rather than focusing on transformation, HYUE celebrates and enhances natural beauty. HYUE is committed to providing international beauty standards while catering specifically to the needs and preferences of the modern Indian consumer.

“The beauty and personal care industry is evolving, but there’s still a gap when it comes to products that truly reflect the aspirations of today’s well-traveled, globally aware Indian audience. HYUE is a product-first brand, focused on offering world-class formulations that align with their lifestyle. We’re here to build a beauty brand that not only meets international standards but also resonates with modern Indian consumers who seek the best global formulations tailored to their needs.”

, “HYUE is designed for beauty enthusiasts who are fashion-forward, trend-conscious, and unafraid to make a statement. Our approach is rooted in innovation, ensuring that every product we bring to market is aspirational yet accessible, lifestyle-oriented, and aligned with global beauty trends. HYUE is more than just cosmetics—it’s about delivering a beauty experience that complements the dynamic lives of today’s Indian Consumer.”

PINQ Polka, a lifestyle brand committed to women’s health and hygiene, is experiencing impressive growth and success after its recent appearance on Shark Tank India.

PINQ Polka aims to become a leading brand in this category, focusing on comfort, innovation, and convenience for women.

Following their appearance on the show, PINQ Polka is projected to see a growth rate of 500 percent by the end of the month.

The brand’s focus on easing discomfort and providing freedom from traditional bras is evident in their innovative products, including nipple covers and breast tape, designed to replace bras entirely.

Since the airing of the episode, the brand has experienced a 2,500 percent surge in website traffic, reflecting the strong consumer interest and demand for its products.

“We have always emphasized the importance of self-care, and the validation from the judges has been incredibly meaningful for us. Establishing a brand in an unbranded category is challenging, so as a strategic move, we are prioritizing brand building and content marketing to connect with our audience in a more authentic and engaging way,”

“Our experience on Shark Tank was truly enriching, a once-in-a-lifetime opportunity. We’ve witnessed over 2,500 percent growth in website traffic and a 300 percent increase in revenue across all our D2C websites and marketplaces. We also anticipate strong growth across our e-commerce and quick-commerce platforms. We are immensely grateful for the incredible opportunity and the exposure we gained from Shark Tank India. The valuable feedback, especially from Anupam and Kunal, was instrumental, and we began implementing their insights immediately. This has already made a significant impact on our bottom line—shifting from a Rs. 1 crore EBITDA negative to being EBITDA positive today,”

The brand is actively seeking funding to support its expansion plans, including investments in working capital and marketing initiatives.

Glam21, a prominent name in the beauty industry, has announced its expansion on Flipkart Minutes, reinforcing its commitment to providing a seamless and fast shopping experience.

The brand places significant emphasis on customer feedback, utilizing real-time reviews and ratings on the platform to refine its offerings. By leveraging insights from consumers, Glam21 aims to continuously improve its product lineup, ensuring it aligns with evolving beauty trends and customer expectations.

, “

The move aligns with the brand’s broader business strategy of reaching a diverse customer base with a wide range of beauty products at competitive price points.

With this expansion, Glam21 is set to redefine the online beauty shopping experience, further cementing its position as a go-to brand for beauty enthusiasts across the country.

Glam21 sources its products from global markets while refining them through in-house research and development to suit local preferences. Its offerings are available on major e-commerce platforms like Nykaa and Amazon, as well as in more than 20,000 retail stores across 400+ cities, ensuring wide accessibility and value-driven beauty solutions nationwide.

Jewelbox, one of the known brands in the lab-grown diamond space, has officially launched its flagship store in Jayanagar, Bangalore, on February 17, 2025. This marks another major milestone in the brand’s rapid expansion, following its successful launch in Chennai.

As a leader in ethical and sustainable luxury, Jewelbox is redefining the fine jewelry market by offering lab-grown diamonds that are both accessible and aspirational. Additionally, with 15 percent of Jewelbox’s total online orders originating from Bangalore, the city has emerged as a key market, underscoring the need for a physical store presence.

, “Bangalore has always been a key market for us, given the overwhelming response to our online store from the city. Our expansion here is a strategic move to meet the growing demand for sustainable, high-quality, and innovative jewelry. With our new Jayanagar store, we aim to bring a seamless offline experience to our consumers, allowing them to explore our designs in person.”

The store provides a one-stop destination for conscious buyers, offering personalized consultations, exclusive designs, and a commitment to ethical craftsmanship. It aims to provide a seamless blend of high-end jewelry and eco-conscious values, aligning with the growing trend toward sustainable consumer choices.

The company has plans to open three to four more stores in the city by the end of 2025, further solidifying its presence in South India.

The Jayanagar store is designed to offer an immersive shopping experience, where customers can explore a curated collection of fine jewelry, learn about the benefits of lab-grown diamonds, and receive expert styling advice. With its commitment to sustainability and quality, Jewelbox is set to continue its rapid growth in Bangalore and across India.

ZigZag Vodka, the latest sensation in the world of spirits, has announced its grand launch in Bangalore, adding a new dimension to the city’s thriving nightlife.

Available in Original, Lime, Orange, and Green Apple flavors, the vodka can be enjoyed neat, on the rocks, or mixed into adventurous cocktails. ZigZag is more than just a drink; it embodies a lifestyle rooted in the philosophy of "Never Walk Straight."

The brand plans to introduce its spirited presence through exclusive tastings, influencer collaborations, and immersive events, bringing together the city's leading mixologists and influencers.

Having already made a mark in Delhi and Goa, ZigZag Vodka now arrives in Bangalore, available at select bars, restaurants, and retail outlets starting from 17th February.

Whether you're enjoying a relaxed night out or celebrating a special occasion, ZigZag Vodka is the ideal companion, embodying the belief that "the best moments in life are never straight.

Aromahpure, a brand redefining affordability and luxury in the fragrance industry, has reached a remarkable milestone by garnering the trust of over one million customers since its launch in 2022.

The brand’s commitment to making high-quality fragrances available to all has played a crucial role in its rapid growth.

, "Our journey started with a simple yet powerful belief – fragrance is not a luxury, but an essential part of everyday life. With our “Khushboo Zaroori Hai” campaign, we’ve aimed to showcase the power of fragrance to influence emotions and transform the ambiance of any space. Reaching 1 million satisfied customers validates our mission, and we’re excited to expand the positive impact of fragrance for more people."

Aromahpure’s success is underpinned by its commitment to quality and safety. This dedication has helped Aromahpure cultivate a loyal and expanding customer base across India.

This digital reach has enabled Aromahpure to connect with a broad audience, contributing significantly to its growth.

This strategic move aligns with Aromahpure’s vision of becoming an omnichannel brand, seamlessly integrating digital and physical retail experiences to enhance accessibility for customers.

With its growing presence across online and offline channels, Aromahpure is poised to become a leading name in the ambient fragrance industry, bringing captivating scents to homes and cars across the country.

Solitario Lab Grown, a prominent lab-grown diamond jewellery brand in India, has secured $3.6 million in a pre-IPO funding round. This investment round garnered interest from several high-profile investors, including Neeraj Gupta, Founder of Meru Cabs, Mauritius-based FPI Investi Global, Vicco Group, Seema Manish Nuwal of Solar Industries, and several ultra-high-net-worth individuals like Amit Agarwal, Rajesh Singla, Garima Theti, and Sandeep Singh. Socradamus Capital Private Limited acted as the Book Running Lead Manager.

Founded by jewellery industry veteran Ricky Vasandani and Bollywood actor Vivek Oberoi, Solitario Lab Grown has emerged as a leader in the lab-grown diamond jewellery sector. The brand specializes in sustainable, eco-conscious diamond jewellery, offering products such as necklaces, rings, earrings, bracelets, and pendants. It operates 18 stores across 10 major cities in India, with a growing international presence including 38 outlets in Dubai, Malaysia, and Spain.

Solitario’s collection features over 500 unique designs, ranging from everyday wear to high-end luxury pieces.  

In FY2024, the company achieved revenue of Rs 52 crore, a significant increase from Rs 24.3 crore in FY2023. 

Ricky Vasandani, CEO of Solitario said, “”

The Indian gem and jewellery market is expected to grow from $43 billion in 2021 to $91 billion by 2025.

Argmac, one of the renowned names in luxury and innovation in high-quality furniture design, proudly introduces its exclusive collection of pool tables. Designed to transform any space into a hub of sophistication and entertainment, Argmac’s pool tables seamlessly blend modern luxury, innovative craftsmanship, and functional design. This collection provides discerning homeowners and businesses an unparalleled opportunity to elevate their interiors with statement pieces that exude elegance and refinement.

Precision detailing ensures an unmatched gaming experience, making it the centerpiece of any game room or entertainment space. Crafted with a sophisticated blend of veneer and solid color, it exudes elegance while seamlessly complementing both modern and classic interiors. Designed for both casual players and seasoned professionals, the Diaquiri not only elevates gameplay but also enhances the ambiance of any space with its refined aesthetic and luxury craftsmanship.

Featuring rich colors, luxurious materials, and a striking design, Patalo sets the stage for thrilling matches. It is more than a pool table—it is a statement of style and an emblem of opulent living.

From the initial conceptualization to the final product, every detail is meticulously curated to create a harmonious blend of elegance and functionality.

“Our mission is to transform spaces and enrich lives by delivering innovative, efficient solutions that seamlessly merge elegance with functionality. Each pool table we craft reflects our unwavering commitment to modern luxury and can be tailored to suit the client’s unique preferences, including design, style, and interior settings,”

Argmac is dedicated to more than just crafting furniture—it is committed to elevating lifestyles. Furthermore, all items are highly customizable, allowing clients to choose from a variety of designs, materials, tablecloths, and more to create pieces that perfectly align with their preferences.

For those looking to elevate their game rooms, lounges, or entertainment spaces, Argmac’s collection offers the perfect fusion of style and functionality.

One of the well-recognized audio and wearables brands, boAt, has introduced its latest TWS earbuds, the ‘Nirvana X’. They also feature in-ear detection for automatic playback, four AI-powered microphones for clear calls, and a low-latency gaming mode, making them a perfect combination of innovation, style, and convenience.

These drivers ensure a precise balance between deep bass and crisp highs, delivering a studio-grade listening experience and setting a new standard in premium TWS audio devices.

Whether listening to music, enjoying a podcast, or watching a movie, users can expect superior audio quality.

With Sony’s LDAC technology, these earbuds redefine wireless audio by offering high-resolution sound streaming, capturing every musical detail as intended by the artist. This makes them an essential accessory for audiophiles looking for uncompromised audio clarity.

Calls can be answered on a smartphone while remaining linked to a laptop, ensuring a seamless digital experience.

The in-ear detection feature ensures smart and intuitive usage, automatically pausing music when an earbud is removed and resuming it when worn again.

The boAt Hearables app further enhances the user experience by allowing customization of EQ settings, touch controls, and enabling advanced features like Multi-Point Connectivity. Regular OTA updates ensure the earbuds remain up to date.

Additionally, Google Fast Pair technology enables instant device pairing, making connectivity quick and effortless.

Offered in four eye-catching colors—Galactic Red, Smokey Amethyst, Mist Blue, and Cosmic Onyx—these earbuds can be purchased from boAt’s official website, Flipkart, Amazon, Myntra, and offline stores.

The House of Rare has achieved a significant milestone with the launch of its first Rare’Z by Rare Rabbit store in Ludhiana.

Rare’Z by Rare Rabbit is known for its impeccable craftsmanship and contemporary designs, and the Ludhiana store is set to be a premier footwear destination.

“Our goal is to help Indian men distinguish between sports footwear and lifestyle sneakers, ensuring they choose the right style for every occasion. With our first footwear-only EBO in Ludhiana, we’re introducing a curated range of sneakers, boots, moccasins, and club shoes to cater to the evolving needs of the modern Indian man. With this store, we aim to connect with Ludhiana’s discerning shoppers, offering them an elevated and dynamic retail experience that blends luxury and accessibility,”

The launch also signifies The House of Rare’s strategic push to establish a strong presence in key regional markets, complementing its existing footprint in major metropolitan cities.

Looking ahead, the brand has ambitious expansion plans, with a goal to launch an additional 10 stores in the upcoming financial year.

Voltas Beko, a renowned name in the home appliances industry, has introduced its latest innovations in the Small Domestic Appliances (SDA) category with the launch of a powerful Mixer Grinder and a high-performance Dry Iron. The launch marks Voltas Beko’s continued commitment to enhancing everyday living through high-quality, reliable, and efficient home solutions.

Featuring unique GrindX blades and an anti-topple base, the appliance ensures stability, efficiency, and ease of use in the kitchen. Whether preparing smoothies, chutneys, or masalas, the Mixer Grinder offers a seamless culinary experience.

, “These products are designed to cater to the demands of today's fast-paced, modern lifestyle. We've incorporated cutting-edge features to ensure high performance, durability, and convenience."

Customers can enjoy a seamless shopping experience with fast delivery, easy online ordering, and a hassle-free return policy. 

, “Consumers trust Flipkart for its superior customer services. It was natural for us to partner with such a strong brand like Voltas Beko, so their technologically advanced products are accessible to our consumers.”

With this launch, Voltas Beko continues to strengthen its position in the consumer appliances space, offering high-quality products that simplify daily routines and enhance modern lifestyles.

SEREKO, India’s first psychodermatology skincare brand, has introduced its much-anticipated Hydration Range, designed to provide exceptional skin nourishment and long-lasting hydration. Additionally, the brand has launched a Pigmentation Repair Lip Balm, specially formulated to address lip pigmentation concerns.

. Each product is also enriched with a powerful blend of ceramides and peptides—two ingredients that are gaining significant prominence in the skincare industry. These super ingredients work together to deeply hydrate, reinforce the skin’s barrier, and prevent moisture loss.

"At SEREKO, we believe that skincare is a holistic journey that nurtures both the skin and the mind. Our new hydration range, enriched with Ceramides and Peptides, embodies our commitment to providing deep nourishment and promoting overall well-being. The new products in the Hydration Range are designed to provide deep, lasting hydration while addressing specific concerns, from repairing damaged skin barriers to soothing dryness and irritation. It also brings together the combination of 2 powerhouse ingredients to deliver these benefits- Ceramides and Peptides. With these products, we aim to deliver hydration and a sense of tranquillity and rejuvenation, enhancing both your skin’s health and your inner calm."

Formulated with ceramides and peptides, it works to strengthen the skin barrier while incorporating SEREKO’s signature NeuroCalm technology, ensuring a stress-free, plump, and radiant complexion. The lip care products in the range include the Hydra-Peptide Lip Balm in two variations—Salted Caramel, a clear nourishing balm, and Raspberry Sorbet, a tinted balm offering a rich maroon-pink hue.

The Pigmentation Repair Lip Balm specifically benefits from Kojic Acid and Vitamin C, targeting hyperpigmentation and enhancing overall lip health. With this launch, SEREKO continues its mission to redefine skincare by offering mind-first solutions that nourish both the skin and mental well-being. 

KENT, one of the well-recognized names in home appliances, has expanded its product range with the launch of a premium collection of steam irons, designed to revolutionize ironing and provide a crisp, professional finish. These best-in-class steam irons leverage advanced steam technology, ensuring a seamless and effective ironing experience. Priced between Rs. 2,500 and Rs. 3,500, these steam irons offer an ideal combination of advanced features, superior performance, and affordability.

The LED Blink & Beep Indicator notifies users when the iron is ready to use, while the Triple Precision Tip Design allows smooth maneuvering around buttons, pleats, and seams. The Anti-Drip Spill Proof and Self-Cleaning Function with Anti-Scale Technology ensures durability and hassle-free maintenance, while the Auto-Shut Off Safety Feature provides added security.

This innovative steamer effectively removes wrinkles while garments remain on the hanger, offering a quick and effortless way to achieve a polished look.

"Our goal at KENT is to simplify household chores with innovative solutions. Our premium steam irons are designed to provide a seamless ironing experience, combining advanced features, safety, and affordability. We're excited to bring this convenience to every Indian home,” shared

Whether it’s achieving sharp, well-ironed outfits or effortlessly refreshing delicate garments, KENT’s new product lineup delivers an unmatched experience, reinforcing its position as a trusted leader in home appliances.

The Indian Garage Co. (TIGC), one of India’s leading homegrown fast-fashion brands, has made a bold move in its offline expansion with the launch of two new Exclusive Brand Outlets (EBOs) in Hyderabad.

The store openings mark a major milestone in TIGC’s strategy to bring a more immersive and personalized shopping experience to its growing customer base.

Strengthening its retail footprint, TIGC is also introducing a 3,746-square-foot store at Sarath City Mall, reinforcing its commitment to expanding its offline presence. Over the next three to five years, the company aims for EBOs to contribute 30 percent of its total revenue, while also fostering opportunities for young fashion entrepreneurs.

, “We are excited to introduce The Indian Garage Co.'s distinctive blend of fashion, innovation, and customer-centricity to the vibrant city of Hyderabad. This launch marks a key milestone in our mission to make our signature style accessible to a global audience. By creating immersive shopping experiences, we aim to bring our unique vision of fashion to even more customers. As we continue to expand our offline presence across India, we are committed to reshaping the fashion retail landscape and paving the way for our future growth in international markets.”

The brand is set to further strengthen its retail footprint with upcoming store launches in Lucknow, Pune, and additional locations in Bengaluru and Cochin, continuing its expansion across key markets in India.

“The brand has received immense love for its e-commerce platform from customers in Hyderabad and is confident that the region will warmly embrace this new venture. At The Indian Garage Co., we are committed to creating exceptional shopping experiences that perfectly combine style and accessibility. The launch of our Exclusive Brand Outlets in Hyderabad represents a significant milestone in our mission to connect with fashion enthusiasts Pan-India. These stores reflect our dedication to offering vibrant spaces where customers can explore, engage, and shop with style. We’re delighted about this new chapter and excited to continue expanding our offline presence in key markets across India,”

The festivities start at 11 AM, with the queue opening at 10:30 AM, ensuring eager shoppers get the first pick of the latest collections.

Taking place on February 15th and 16th, this 48-hour mega sale will offer over 1,500 styles at unbeatable prices—everything under Rs. 799. Shoppers can explore global fashion trends, including Streetwear, Resort Wear, Korean-inspired styles, and Bohemian collections.

CITTA, one of the well-known skincare brands celebrated for its gentle and effective baby care products, has expanded into the adult skincare segment with formulations designed specifically for Indian skin. Staying true to its Sanskrit roots—चित्त (consciousness)—CITTA remains committed to mindful skincare, prioritizing purity, efficacy, and transparency.

“Indian skin is naturally resilient but prone to concerns like hyperpigmentation, dehydration, and environmental stressors. And so, we’ve formulated each product with these skin-related concerns in mind. CITTA’s game-changing adult skincare range is thoughtfully formulated to tackle these concerns head-on, combining the healing power of nature & science,”

“Our approach isn’t about quick fixes, it’s about long-lasting, effective skincare,”

The formulations feature a powerful combination of natural ingredients like Centella Asiatica, Saffron, Aloe Vera, Pomegranate, and Ashwagandha—renowned for their brightening and rejuvenating properties—alongside science-backed actives such as AQUAXYL, Hyaluronic Acid, Ceramides, and Niacinamide. This synergy ensures deep nourishment, hydration, and long-term skin health.

Another standout is the CITTA Cica Face Scrub, India’s first clear frosted texture scrub, designed for effective tan and dead skin removal.

Spanning essential products such as serums, cleansers, face and body scrubs, body creams, sunscreen serums, and hair masks, the brand aims to redefine skincare for the modern Indian consumer.

4700BC, one of India’s premium snacking brands, is on an accelerated growth trajectory, closing FY25 with record-breaking success.

A seasoned FMCG leader, Sreejit brings extensive experience from his tenure at PepsiCo, Procter & Gamble, Raw Pressery, and Costa Coffee India. Under his leadership, the brand aims to drive innovation, enhance market penetration, and elevate brand excellence.

 "4700BC has built an incredible brand that resonates with new-age consumers who embrace innovations and are willing to pay a premium. The premium snacking category is evolving rapidly, and the brand is uniquely positioned to capture this opportunity. I am excited to lead the company in this next phase of growth, focusing on expanding our portfolio into other snacking categories and confectionery, strengthening distribution, and delivering exceptional products."

 “While we have successfully grown from 0 to over Rs. 100 crore in revenue, our next leg of growth requires us to build a strong leadership team with a focus on retail expansion and strengthening our corporate foundation. We must accelerate product development, bring new innovations to market faster, and enhance our brand presence through strategic partnerships and collaborations. Bringing Sreejit on board is a crucial step in this journey, and together, we will drive 4700BC’s transformation. Expect to see new-age product launches, deeper market penetration, and stronger brand visibility.”

Within this space, the premium snacking segment is expected to grow at 20 percent CAGR, reaching Rs. 24,000 crore by FY30. Recognizing this opportunity, 4700BC is committed to capturing a significant market share while diversifying into adjacent snacking categories.

Additionally, 30 percent of its revenue now comes from other snacking categories, and with a strong pipeline of product launches and strategic partnerships, the company is confident in achieving its ambitious growth goals.

URBAN Smart Wearables, a leading homegrown technology brand, has expanded its premium smartwatch portfolio with the launch of Stella and Onyx, two elegantly designed wearables exclusively for women.

Designed to elevate every occasion, from grand social events to high-powered business meetings, Stella and Onyx embody a perfect fusion of fashion and intelligence.

, “We are thrilled to introduce Stella and Onyx, two smartwatches that are more than just timepieces—they are expressions of personality and style. Women today demand technology that not only simplifies their lives but also complements their fashion choices. With Stella and Onyx, we have crafted an exquisite collection that offers luxury, intelligence, and health monitoring—all wrapped in a glamorous design. At URBAN, we strive to lead in innovation and deliver seamless connectivity that seamlessly integrates with our users' dynamic lifestyles.”

Its 1.2-inch Super AMOLED display with 1000 nits brightness and an Always-on mode ensures crystal-clear visuals, making it a statement accessory for any occasion. Beyond aesthetics, Stella prioritizes health and wellness with built-in hydration alerts, sleep monitoring, stress tracking, and Female Health Tracking, enabling users to maintain a balanced and stylish lifestyle. Additional features include a one-tap voice assistant, Bluetooth calling with superior mic clarity, and over 100 customizable watch faces, providing both convenience and versatility.

The watch features a premium gold metallic body paired with a complementary black metal strap, bringing together elegance and sophistication. Its 1.32-inch Super AMOLED display with 1000 nits peak brightness and an Always-on mode ensures stunning clarity under any lighting condition.

Designed for women with a dynamic lifestyle, Onyx is available in three stylish variants—Metallic Black, Rose Gold & Black, and Rose Gold & Black with a Gold Clip—ensuring a perfect match for every personality.

The URBAN Stella and Onyx smartwatches are available at a limited-period introductory price starting from Rs. 3,499.

With Stella and Onyx, URBAN continues its mission to redefine the smartwatch experience for women, offering a seamless blend of style, technology, and everyday convenience in a luxurious package.

Soulflower, India's pioneering farm-to-face beauty brand, has announced its expansion plans for Kerala, aiming to enhance its retail footprint across the state.

Simultaneously, the brand is expanding into local stores to ensure wider accessibility. With over 5 million satisfied customers, Soulflower continues to be a trusted name in hair growth and skincare.

“Kerala, a key market in the South, significantly contributes to Soulflower's success. The South India region contributes 40 percent of the brand's revenue, with Kerala being a crucial driver of this achievement. The State's preference for pure and natural products has made it an essential market for Soulflower, particularly for hair oils for hairline growth,”

The recently launched Rosemary Water Spray has already gained a loyal following for its ability to maintain smooth, healthy hair.

“Our 'Farm to Face' concept emphasizes the use of natural, farm-sourced ingredients, ensuring that our products are not only effective but also wholesome. This resonates particularly well with the local market, as evidenced by the popularity of products like Kumkumadi Oil and Sandalwood Soap, which are favorites among Kerala's consumers for their purity and skin benefits. Our commitment to clear, honest labeling and expertise in natural ingredients makes it easier for Soulflower to penetrate the market, as the brand is already well-known for using trusted ingredients that resonate with the State’s discerning customers,”

With rapid popularity on Q-commerce platforms, the brand is witnessing an increased preference for quick-access, effective hair-care solutions. As awareness around comprehensive hair care grows, Soulflower expects a rise in demand for multi-functional products that offer hydration, nourishment, and environmental protection.

Tribe Amrapali, one of the renowned names in handcrafted silver jewelry, has proudly announced the opening of its 30th store in Agra, adjacent to the luxurious Amar Vilas.

Known globally for its artisanal excellence, Agra is a city steeped in tradition.

Nestled in the heart of this historic city, the new Tribe Amrapali store offers a curated, immersive experience, where each piece of jewelry is a tribute to India’s cultural narrative.

Every piece reflects a story of craftsmanship, culture, and individuality. With this new store in Agra, the brand extends its reach to travelers from around the world, offering them a tangible piece of India’s artistic legacy.

“Opening our 30th store in Agra is a testament to our vision of bringing India’s rich jewelry heritage to a wider audience. Tribe Amrapali stands for authenticity, craftsmanship, and contemporary storytelling, and we are thrilled to introduce our designs to a city that itself is a symbol of artistic legacy.”

With a global clientele and an unwavering dedication to storytelling through jewelry, the Agra store opening stands as a glowing tribute to the brand’s journey of redefining jewelry as an extension of both cultural identity and contemporary style.

Croft Beverages, a farmer-first sustainable tea startup, has raised $125K in pre-seed funding through a combination of equity and debt.

This initiative directly transforms 25 small farmers into entrepreneurs, enabling them to triple their incomes. With its proof of concept successfully validated,

The first batch of tea produced by the farmer-run factory has already sold out, and the company is now gearing up to establish three more farmer-owned factories in 2025.

“With our tea, every sip tells a story. At Croft, farmers aren’t just growers- they are owners, running their own mini-factories. From their fields to your cup, we bring tea that’s honest, traceable, and fair. For brands and buyers, it’s unmatched transparency; for farmers It’s prosperity. Together we’re brewing a tea revolution, one sip at a time,”

Founded with a vision to uplift small tea growers, Croft Beverages is committed to producing ethically sourced, fully traceable tea while ensuring fair trade practices.

Manaal Fine Jewellery has officially launched its latest collection, Whispers of Zambia, a stunning fusion of heritage and contemporary craftsmanship.

The collection seamlessly blends heritage and innovation, offering timeless pieces that embody elegance, exclusivity, and artistic excellence. Each creation is a wearable masterpiece, reflecting the brilliance of craftsmanship and design.

, “Whispers of Zambia is a love letter to the heritage of emeralds—a gemstone that has transcended eras, continents, and cultures. Through this collection, we sought to reimagine the opulence of royal courts with a modern sensibility, creating pieces that resonate with our modern muse while honoring timeless traditions. Each emerald whispers its own story, and our designs ensure these whispers are heard for generations to come."

Each piece is crafted with the utmost attention to detail, ensuring that the natural beauty and vibrancy of Zambian emeralds remain the focal point.

Discerning collectors and jewelry connoisseurs are invited to explore this breathtaking collection, where tradition meets innovation, and jewelry becomes a legacy passed down through generations.

With this latest launch, Manaal Fine Jewellery continues its legacy of excellence, redefining luxury through its deep-rooted appreciation for artistry, craftsmanship, and the enduring charm of emeralds.

Etude, the globally loved K-beauty brand, has expanded its quick-commerce presence in India by partnering with Zepto.

This move aligns perfectly with the growing demand for instant beauty solutions, ensuring that last-minute makeup needs—whether for a date night, party, or daily touch-up—are met with speed and efficiency. Just in time for Valentine’s Day, the partnership promises to make beauty shopping more convenient than ever.

, “By leveraging Zepto's fast and efficient delivery network, we intend to fulfill our customers' last-minute makeup requirements. This collaboration aligns perfectly with our vision of expanding our reach and meeting the beauty needs of K- beauty enthusiasts across the nation.”

Founded in 1985, Etude is known for its colorful and playful cosmetics that inspire creativity and self-expression.

With its growing presence in the Indian market, the brand continues to strengthen its accessibility through digital platforms and now, through quick-commerce solutions.

With this Zepto partnership, Etude further enhances its commitment to providing Indian consumers with high-quality, trend-driven beauty products in the most convenient way possible.

Havintha, a renowned personal care industry, has expanded its haircare portfolio with a new range of chemical-free, herbal hair oils designed to promote healthier hair and scalp.

Each component is carefully selected for its beneficial properties, helping to strengthen hair, nourish the scalp, and maintain overall hair health.

, “At Havintha, we are deeply committed to providing our customers with solutions that align with their health-conscious lifestyles. With the launch of our expanded hair oil range, we’ve focused on offering chemical-free, deeply nourishing products that empower individuals to embrace their natural beauty. Our oils are crafted with nature’s finest ingredients to promote healthy hair and a balanced scalp, all while ensuring that our products remain affordable and accessible to everyone.” 

Beyond hair nourishment, these herbal oils help balance the scalp’s natural oil production, preventing excessive dryness or greasiness—key factors in maintaining scalp health and encouraging hair growth. Packed with essential vitamins, minerals, and nutrients, the oils deeply penetrate the scalp, strengthening hair from the roots and protecting it from damage.

Supertails, a leading tech-enabled pet care brand, has launched its first offline veterinary clinic in Bengaluru, marking a milestone in its mission to transform pet healthcare.

The brand aims to address critical gaps in pet healthcare, targeting 10,00,000 pets and pet parents nationwide over the next two years.

Many pets experience anxiety during vet visits due to unfamiliar environments, new scents, and interactions with other animals. Recognizing these challenges, Supertails has designed its new clinic to provide a calm and supportive atmosphere.

“In our three-year journey to build a holistic pet care ecosystem, we’ve seen firsthand the challenges pet parents face. As pet parents ourselves, we understand the fear and anxiety that comes with vet visits. That’s why we’ve created a clinic that not only prioritises high-quality care but also focuses on the emotional well-being of pets. Healthcare is one aspect of pet care that requires more than just expertise—it demands compassion, empathy & most importantly hand holding,”

“Most pets dread a visit to the vet, and that fear can have long-term effects on their emotional and physical health. “Fear FreeTM Certification ensures we address those fears head-on. From the moment a pet enters, we focus on making their experience as stress-free as possible, which improves their overall health outcomes,”

Open daily from 9 AM to 10 PM, it also houses an on-site pharmacy, OPD, radiology rooms, grooming spaces, and a diagnostic lab.

In a groundbreaking moment that fused fashion, innovation, and sustainability, uppercase, India’s leading sustainable luggage brand, made its highly anticipated debut at New York Fashion Week (NYFW) 2025.

The Rock Suitcase, inspired by nature’s raw beauty, features rugged textures and earthy tones, bringing an organic aesthetic to modern travel. Meanwhile, the Vector Suitcase makes a bold statement with sleek, vertical corner lines, offering a structured and modern look.

But for uppercase, this showcase was about more than just unveiling new designs—it was about redefining the future of travel gear.

, “New York Fashion Week is a dream platform, and we’re incredibly proud to share uppercase’s ‘Made in India’ story with the world. For us, design isn’t just about how something looks—it’s about how it’s made and the impact it leaves behind. We’re proving that travel gear can be bold, stylish, and sustainable all at once. Our NYFW debut is just the beginning of this journey.”

The brand’s commitment to design excellence has already earned it global recognition, with its Bullet Hard Trolley winning the prestigious Red Dot Design Award in 2024—making uppercase the first Indian luggage brand to receive this honor and be featured at the Red Dot Museum.

As the brand continues to push boundaries, it is leading a new global conversation—one that challenges industry norms, embraces innovation, and makes bold, responsible choices.

Italian cheese brand Crèmeitalia has raised Rs.18 crore (USD 2.1 million) in its Series A funding round, led by the Amit Jatia Family Office with participation from BL Taparia Family Office (B2V Ventures) in the follow-on round.

Their collective industry expertise is expected to provide strategic direction and operational support as Crèmeitalia accelerates its growth.

Having primarily relied on operational profits so far, this funding will also help strengthen brand recognition. The company plans to boost consumer engagement through targeted digital campaigns, curated sampling initiatives, and participation in trade events to solidify its market presence.

, “We are thrilled to welcome an illustrious group of investors from diverse industries. Their business acumen, strategic relationships, and expert guidance will play a pivotal role in propelling our growth journey. With this funding round, our goal is to achieve a 5X scale-up in the next 18-24 months while building a robust, fundamentally strong business that sets new benchmarks in the industry. We would also like to acknowledge the strategic inputs from the existing investor, B2V Ventures, and their CIO, Apurva Shah, whose efforts in bringing key investors to this round have been truly exceptional.”

“Our existing manufacturing and distribution capabilities provide a solid foundation, and this fundraiser will give us the momentum to further enhance our R&D and manufacturing expertise. By meticulously deploying these funds, we aim to streamline operations, achieve higher gross margins through improved economies of scale, and deliver superior value to our customers. Many of our investors come from manufacturing backgrounds, and we are excited to leverage their rich experience to drive operational efficiencies and sustainable growth.”

Kicky & Perky, a direct-to-consumer (D2C) silver jewelry brand founded in 2022 by sisters Aditi and Sanya Khandelwal, has rapidly emerged as a promising player in the industry.

These signature pieces have become the brand’s top-selling products, reflecting a growing demand for high-quality, stylish silver jewelry.

These initiatives aim to solidify the brand’s market position and ensure sustainable growth.

“We are creating value for customers, stakeholders, and the team by chasing excellence in every sphere of business,”

The brand’s future plans include expanding its product portfolio, strengthening its online and offline presence, and enhancing its marketing strategies to reach a wider audience.

As the brand continues to expand its reach and refine its product offerings, it remains dedicated to delivering high-quality, stylish jewelry that resonates with modern consumers.

Viraj Bahl, often referred to as the Sauce King of India, once again demonstrated his commitment to the food industry—not just as a market leader, but as a mentor. On a recent episode of Shark Tank India Season 4, Isha Jhawar, the "Chief Everything Officer" of Repeat Gud, a homegrown sauce brand, entered the tank seeking an investment of Rs 50 lakhs for 5 percent equity, valuing her startup at Rs 10 crores.

While the Sharks were impressed by Repeat Gud’s bold flavors, the questioning was tough.

Despite opting not to invest, Bahl offered something arguably more valuable—his mentorship. Understanding the challenges faced by emerging food brands, he personally shared his contact details with the founders, offering guidance on critical aspects such as FSSAI regulations, labeling compliance, and distribution strategies. These are crucial hurdles that can determine the success or failure of a new FMCG venture.

While Bahl chose mentorship over investment, Anupam Mittal stepped forward with a structured deal. He proposed investing Rs 50 lakhs for a 10 percent equity stake, adding a performance-based condition: if Repeat Gud reached a Rs 7 lakh monthly revenue run rate by March 25, he would inject an additional Rs 50 lakhs for another 10 percent stake. Initially hesitant about the conditional nature of the offer, Isha pushed back, seeking clarity on how exceeding the target would affect the terms. Acknowledging her concerns, Mittal revised his proposal, introducing a flexible equity range of 5-10 percent for the additional Rs 50 lakhs, dependent on performance.

Bahl’s gesture stood out, showcasing his role not just as a competitor but as a leader committed to nurturing the industry. His willingness to guide young entrepreneurs reinforced the idea that true success is not solely about dominating the market but about fostering growth and giving back. Meanwhile, Isha’s determination and strategic thinking highlighted her potential as a rising entrepreneur, positioning Repeat Gud as a brand to watch in the highly competitive sauce industry.

Bubble Me, India’s pioneering experience-based bath care brand, has introduced its latest innovation—JOJO BAE body oil, inspired by the nourishing properties of the Jojoba flower. Staying true to its mission of transforming bath time into a sensory escape from daily stress, Bubble Me continues to offer luxurious, vegan, and environmentally conscious indulgences. With a strong focus on fragrance-driven formulations, the brand aims to celebrate individuality and enhance personal care rituals. The newly launched JOJO BAE body oil is now available on the official website and Amazon at an introductory price of INR 699.

Speaking about the latest addition to the brand’s portfolio, Akshina Jindal, Founder of Bubble Me, stated, “Rather than just a routine, we aim to create a refreshing escape that helps people unwind and relax. Through our unique, whimsical aromas, we provide a soothing retreat from the daily grind, filling a market gap by transforming bath care into a feel-good ritual that promotes mental and emotional well-being. JOJO BAE fits perfectly in the bath care must-haves for people of all ages. As every drop pampers your skin, you get soft and radiant skin and feel refreshed. Quirky and playful, it brings nature’s golden touch to your daily self-care routine.”

With the launch of JOJO BAE, Bubble Me now boasts a total of 26 Stock Keeping Units (SKUs) in its product portfolio. The body oil is formulated with a blend of nourishing and hydrating ingredients, including sweet almond oil, sesame oil, olive oil, argan oil, sunflower oil, wheat germ oil, grapeseed oil, avocado oil, marula oil, apricot oil, and vitamin E acetate. This unique combination ensures deep hydration, leaving the skin soft, supple, and naturally radiant.

Designed for all seasons, JOJO BAE body oil is particularly beneficial for individuals with dry skin, offering quick absorption and long-lasting hydration. Its lightweight, non-greasy texture ensures a smooth application while effectively soothing dry and itchy skin. The product is 100 percent vegan, free from parabens and sulfates, and does not contain any mineral oils. Additionally, it is FDA-approved, reinforcing Bubble Me’s commitment to safe and high-quality skincare solutions.

Bengaluru-based rural commerce startup VilCart has successfully raised $10 million in bridge funding to accelerate its expansion and deepen its impact in rural India.

Since its inception in 2018, VilCart has revolutionized rural commerce by connecting rural families through Kirana stores and linking them directly to Farmer Producer Organizations (FPOs), brands, and rural SME manufacturers. Today, the company reaches 16 percent of the rural population in South India, supporting over 1 lakh Kirana stores across 30,000 villages.

VilCart also reported a topline revenue of Rs. 883 crore for FY 2024, with an ambitious projection of Rs. 1,200 crore for the current fiscal year.

This initiative will further enhance VilCart’s rural commerce capabilities and accelerate its growth strategies.

, "This funding validates VilCart’s growth and the opportunity in rural commerce in India. It will help us grow faster and turn Kirana stores into Grameen Super Markets. As we scale, our focus remains on strengthening rural supply chains, enhancing technology, and creating sustainable opportunities for rural businesses."

The company has successfully transformed thousands of Kirana stores into thriving rural supermarkets, empowering entrepreneurs and streamlining the rural supply chain.

In a strategic move to strengthen its presence in the beauty and cosmetics industry, Mila Beauté, an Indian skin-friendly beauty brand with a global outlook, is set to expand its retail footprint in 2025.

Mila Beauté aims to enhance its successful retail model by expanding into markets where consumers predominantly rely on physical stores for makeup purchases. This initiative ensures greater accessibility, allowing customers to experience and test products before making a purchase.

However, South India presents a key growth opportunity, alongside plans to expand into East and North East regions.

, “Our mission has always been to create a brand that resonates with every Indian, irrespective of where they live. With this expansion strategy for 2025, we’re taking Mila Beauté to every corner of  India, ensuring that our customers even in smaller cities have the same access to premium quality products as those in metros. This move is more than just a milestone for us. It is a step towards making beauty inclusive, accessible, and experiential for everyone.”

Its portfolio features high-demand items such as fixers, primers, concealers, compact powders, lipsticks, and glosses. With ambitious plans for both horizontal and vertical expansion across the country, Mila Beauté is on a strategic path to becoming a household name by providing top-tier quality products at accessible prices, available at conveniently located retail touchpoints nationwide.

Women’s wellness and hygiene brand Nua has secured Rs. 35 crore in a pre-Series C funding round, led by Mirabilis Investment Trust.

, “The past 12 months have been exceptional for Nua. Not only have we turned profitable but we have also grown over 2.5x in revenue. We reached an important milestone by becoming profitable in Q2, crossed Rs.100 Cr net revenue ARR in Q3, and are now on track to reach Rs.150 Cr net revenue ARR in the next quarter. The capital raised in the current round will accelerate our journey to achieving the growth milestones we have set for ourselves.”

These offerings are available on the brand’s website and across major e-commerce platforms, including Zepto, Amazon, and Flipkart.

, “The team has demonstrated exceptional growth and a clear path to sustained profitability while serving a greater purpose—normalizing conversations around menstrual health, offering holistic solutions and empowering women with better choices. Nua’s broad product portfolio and a strong presence across channels position it very well to serve a growing tribe of women seeking exceptional performance, value, and convenience.”

Meanwhile, India's sanitary napkin market is expected to grow from $1.05 billion in 2025 to $2.59 billion by 2034, with an estimated CAGR of 10.6 percent during the forecast period.

ECCO, one of the renowned Danish premium footwear brands, has officially launched its new signature store in India at Phoenix Palladium, Mumbai, in collaboration with Jaipuria. This milestone marks a major step in ECCO’s retail expansion across the country.

Designed as a one-stop destination for footwear enthusiasts, the store offers an immersive shopping experience showcasing ECCO’s craftsmanship, innovation, and signature style.

, "The launch of our store at Phoenix Palladium marks an important milestone for ECCO in India. This prime location gives us the opportunity to engage with Mumbai’s premium customers, introducing them to our signature craftsmanship, innovative designs, and high-quality materials. We are excited to showcase our finest collections and provide an exceptional shopping experience that reflects ECCO’s commitment to comfort, style, and innovation."

, "We are thrilled to bring ECCO’s renowned craftsmanship and comfort to the Indian audience, and we look forward to introducing more customers to the brand's signature style and quality. Through strategic partnerships and upcoming store launches, we are focused on expanding our presence and making ECCO more accessible to consumers across key markets in India."

As the brand continues its expansion, customers can look forward to experiencing ECCO’s signature designs and high-quality footwear in more locations across the country.

The event was also attended by several well-known personalities from the fashion and entertainment industries.

Their presence added to the excitement of ECCO’s grand debut in the Indian market.

Travel and lifestyle brand Mokobara has taken a significant step in its international expansion with the launch of its first store in Dubai, located at BurJuman Mall. A company official shared the news on social media.

“We are excited to bring the Mokobara experience to Dubai—where design, function, and style come together to redefine modern travel. From revolutionising travel in India to expanding our footprint internationally, this marks a significant milestone in our journey,”

Expanding its presence, Mokobara launched its first North India store in Gurugram in December 2023.

More recently, in February 2024, Mokobara raised $12 million in a Series B funding round led by Peak XV Partners, with support from existing investors.

The move underscores the brand’s vision of redefining modern travel experiences and further solidifies its position in the international market.

With a strong foundation in India and a promising start in Dubai, the brand is well-positioned to explore new markets and expand its global footprint in the years to come.

Nykaa Naturals has launched its new Rice Water and Hyaluronic Acid Hair Range, targeting the evolving haircare retail market in India.

The inclusion of fermented rice water, known for its protein-rich formula, helps strengthen hair and enhance shine. Paired with hyaluronic acid, the range focuses on deep hydration and improved manageability.

A Nykaa spokesperson said, ""

Food-tech company Mealawe has raised $1 million in funding from a combination of Foreign Direct Investment (FDI), Shark Tank founders, and angel investors linked to companies like Goldman Sachs and Oracle.

Launched in October 2022 under Climbing Seeds Pvt Ltd, Mealawe delivers over 30,000 meals monthly.  

Founded by Rupesh Kumar, alongside co-founders Pratap Haldar and Nikhil Jain, Mealawe started as a platform connecting home chefs with customers, offering nutritious, homemade-style meals. As the company grows, it is incorporating home chefs and women from the workforce into structured kitchen models, creating economic opportunities while maintaining the quality of homemade food.  

In addition to meal delivery, Mealawe has introduced a corporate cafeteria management platform that enables businesses to offer quality meals without the operational challenges of managing on-site cafeterias. For smaller companies without physical cafeteria spaces, Mealawe provides virtual cafeteria solutions, ensuring accessible meals for employees.  

"" said Rupesh Kumar, Founder of Mealawe.  

With its technology-driven approach and focus on sustainability, Mealawe is positioning itself as a key player in India’s food-tech industry.

The funding was led by McDonald's India (North and East) promoter Anant Agarwal, MM Agrawal Group (MMG), and angel investors from AKG Financials. The Delhi-based startup plans to utilize the fresh capital to strengthen its ecosystem, expand its market presence, enhance brand building, and develop new revenue streams.

"Our goal is to make healthy eating convenient, accessible, and enjoyable for everyone. This investment will serve as a catalyst for Fitspire's next phase of growth. We plan to strategically allocate these funds to drive expansion across new product lines, accelerate our quick commerce capabilities, strengthen our offline business initiatives, and explore international business opportunities. Our sales have already seen significant growth of over 150% this year, driven by increased consumer demand," said

Fitspire aims to capture 2 percent of India’s nutrition market, currently valued at approximately $11.85 billion and expected to reach $28.70 billion by 2032.

"As a society, it is imperative that we promote healthy eating habits, and Fitspire is at the forefront of this movement. Our collaborations with leading vending machine companies like Vendiman and Grubox have established our presence in Indian airports, corporates, and public spaces. Additionally, our partnerships with Supply Port, Buyceps, Coco Mart, and Bon Voyage have further expanded our footprint across prominent locations nationwide. This investment will be instrumental in further enhancing our presence across these channels, while also exploring new avenues for growth," .

said, "MMG Group is thrilled to strengthen our partnership with Fitspire and explore further strategic discussions. We have been collaborating with Vipen, Nidhi, Hinah, and their team for over six months now, and we are very impressed with their product innovation, marketing expertise, and overall execution quality. We look forward to the exciting journey ahead."

Jain highlighted that Fitspire’s sales have more than doubled in 2024, driven by growing demand for protein-based products, customer engagement, product diversification, and an omnichannel strategy.

The brand caters to diverse segments, including sports nutrition, healthy snacking, personal wellness, and essential nutrition.

HairOriginals has raised $5 million in a Series A funding round, bringing its total funding to $7.2 million. The round was co-led by 12 Flags Consumer Holdings and Anicut Growth Fund, with participation from Peyush Bansal.

HairOriginals provides ethically sourced, 100 percent natural hair extensions. With partnerships with over 1,400 salons, a presence on Shark Tank India, and experience centers in India and North America, the company is focusing on strengthening its retail presence and market reach.

As part of its expansion, HairOriginals has opened stores at Hyderabad and Coimbatore airports in partnership with salon chain Naturals. The brand’s in-house manufacturing capabilities, focus on ethically sourced products, and strategic partnerships have contributed to investor confidence.

Rakesh Kapoor, Global CEO and Founder of 12 Flags Consumer Holdings said,

Dhruv Kapoor, Partner at Anicut Capital, highlighted India’s role in the global hair market.

Previously, the company raised $1.5 million in seed funding from Anicut Capital and other investors.

Jitendra Sharma, Founder stated,

Fixderma, a leading dermatologist-prescribed skincare brand, has announced the launch of its new babycare product line, Hoopoe—a gentle, safe, and effective skincare range designed specifically for babies’ delicate skin.

The Hoopoe range includes seven dermatologist-tested products, catering to essential baby skincare needs. Designed to hydrate, protect, and soothe common baby skin concerns such as dryness, eczema, and diaper rashes, these products promise a mild yet effective solution for newborns and infants.

"At Fixderma, we are committed to offering solutions that address the needs of every individual, from babies to adults. With Hoopoe, we have extended our expertise into a completely new category, with products specifically created to care for and protect the skin of our littlest customers. We understand the importance of using gentle yet effective products for babies, and Hoopoe delivers just that – safe, soothing formulations backed by science,”

"With Hoopoe, we’re not just launching another babycare range—we’re setting a new standard. Parents today want reassurance when it comes to their baby’s skincare, and that’s exactly what we’re offering. Our products have been rigorously tested, and we have certifications to back their safety and efficacy—something no other brand in the category has right now. It’s about trust, and we’re proud to bring that level of credibility to the babycare space," said Anurag

“We see tremendous potential by expanding into the babycare segment. Fixderma is not only diversifying its product portfolio but also positioning itself as a trusted brand for families seeking high-quality, effective solutions for their children's skincare needs. This launch marks a strategic milestone in our growth trajectory, as we continue to innovate and strengthen our market presence globally," 

The brand serves as a bridge between prescription-based treatments and over-the-counter skincare, addressing concerns like aging, acne, dryness, and hyperpigmentation. With over 15,000 dermatologists recommending its products, Fixderma has earned consumer trust, further solidified by the opening of its first flagship store in Gurgaon in 2024.

India’s haircare industry is experiencing a transformation with 2.Oh!, a science-first hair products company that blends cutting-edge innovation with international expertise.

Suitable for all hair types, including curly, straight, grey, and color-treated hair, the conditioner simplifies the haircare routine while delivering professional-grade results from the comfort of home.

Its powerful formulation features active conditioning agents like Behentrimonium Chloride, deeply hydrating Panthenol, and nourishing Argan Oil, which works in synergy to penetrate each strand, repair damage, prevent breakage, and detangle effortlessly.

Unlike traditional conditioners, this one does not require rinsing, allowing the formula to work continuously while you style your hair as desired.

With this latest innovation, the brand continues to push boundaries, making high-performance haircare accessible to all.

Harfun, the science-backed men’s workwear brand and pioneer of WorkWear 2.0, is celebrating three years of excellence, boasting impressive growth with a 5X business expansion.

The brand’s ambition is clear – to reach 100 million wardrobes by 2035 and continue expanding its reach in the evolving corporate sector.

"Three years ago, we identified a significant gap in the men’s workwear market – a lack of functional yet sharp options that catered to the evolving needs of modern professionals. We embarked on a mission to redefine workwear with innovative, science-backed fabrics and tailored designs. Our commitment to quality and performance has not only resonated with our customers but also helped us build a loyal following, with a massive 70 percent repeat purchase rate reflecting their trust in our offerings. This anniversary is beyond just a milestone, but a testament to our dedication to constant innovation and exceptional customer satisfaction. Over the past few years, we have experienced tremendous growth, strengthened by our brand loyalists. As we look ahead, we’re excited by the opportunities in the rapidly evolving corporate sector. With our continued focus on excellence, we are ready to lead the charge in shaping the future of professional attire."

These attributes provide customers with unrivaled comfort, style, and practicality, whether they are at work, working out, or enjoying their weekend.

To ensure the highest quality, Harfun collaborates with research institutes in Japan and Thailand, alongside its in-house R&D team, to innovate new fibres and materials. From its humble beginnings of 1,000 orders in the first month, Harfun now delivers 15,000 orders each month, underscoring its commitment to customer satisfaction and quality.

With India's filter coffee market on a strong growth trajectory, expected to grow at a compound annual growth rate (CAGR) of 9.87 percent from 2024 to 2033, Adhira & Appa Coffee is leading the charge in reshaping the coffee experience.

The brand is focused on more than just serving coffee; it is committed to creating spaces that celebrate India’s cherished coffee traditions. By merging age-old recipes with modern brewing techniques, Adhira & Appa promises to deliver an experience that honors both the past and the present, offering customers a unique cultural experience in every cup.

Adhira & Appa Coffee seeks to preserve the cultural significance of filter coffee while offering a modern, immersive experience tailored to the evolving preferences of today’s consumers.

“Our goal is to transform the way India experiences filter coffee by offering an environment that respects tradition while embracing contemporary innovation. We are committed to delivering an unparalleled coffee experience that resonates with today’s coffee enthusiasts and introduces new generations to the richness of our heritage,”

Coffee lovers across the country can soon enjoy the perfect blend of tradition and innovation in every cup.

Serial entrepreneur Priyanka Gill, Venture Partner at Kalaari Capital and Co-Founder of the Good Glamm Group, has unveiled COLUXE, an innovative lab-grown diamond (LGD) brand designed to transform the jewelry sector by blending luxury, sustainability, and accessibility.

COLUXE aims to become India’s first category-defining brand in the lab-grown diamond segment, positioning fine jewelry as an everyday luxury for aspirational consumers. A standout feature of COLUXE is its emphasis on technology, allowing for customization through AI and innovative multi-use settings that enable personalization.

 “We are on the cusp of a once-in-a-lifetime opportunity. Mass-scale adoption of new consumer behavior does not happen often. It is happening in the fine jewelry sector. Today, no one is defining the new reality for fine jewelry at a pan-India level. COLUXE is that sector-defining brand.” 

"COLUXE aims to be India’s best-loved lab-grown diamond and gemstone jewellery omni-channel brand. Rooted in India, powered by an innovative technology platform, setting new global standards for sustainable and ethical luxury, synonymous with inclusivity, celebration & joy,”

“LGDs are as beautiful as mined diamonds, maybe more so, as they are sustainable & ethical. They are visually and molecularly identical to their mined counterparts, making them a beautiful, rational choice for aspirational consumers who want more. COLUXE jewelry with LGDs is impactful, cost-effective, and good for both the planet & people."

The brand's technology-driven experience includes AI-powered virtual try-ons, multi-setting designs, and personalized jewelry options. With a focus on ethical and sustainable luxury, COLUXE ensures that all its diamonds are responsibly sourced and crafted, offering certification and traceability.

. The company has already secured early-stage funding from leading investors and plans to launch digitally in mid-2025. Following the digital launch, COLUXE will expand through flagship retail locations, aiming to tap into India’s $50B fine jewelry market and redefine the future of luxury in the country.

Nykaa Fashion, one of India’s leading multi-brand fashion platforms, is enhancing its menswear offering with the addition of Snitch, a brand known for its bold, high-street-inspired designs.

Snitch is redefining the concept of menswear with globally inspired, contemporary designs tailored to suit the modern Indian wardrobe. The brand focuses on blending agility with quality, delivering trend-driven fashion that allows men to express their individuality confidently. Whether it’s smart casuals or bold streetwear, Snitch’s collection is designed for the modern man looking to showcase his personal style.

, "At Nykaa Fashion, our mission is to bring the best of fashion from across the country onto one dynamic platform, offering customers unparalleled variety and choice. We are delighted to welcome Snitch to our growing menswear portfolio, a brand that resonates with the modern man through its bold, trend-driven, and effortlessly stylish designs. This partnership reinforces our commitment to curating the most fashion-forward brands, ensuring that our customers always have access to the latest styles that empower them to express their individuality with confidence."

 "At Snitch, fashion isn’t just about clothing; it’s about making a statement. Our goal has always been to bring trend-driven, effortlessly stylish menswear to those who dare to stand out. Partnering with Nykaa Fashion allows us to take our versatile, high-street-inspired collections to a wider audience, helping more men embrace their personal style with confidence,” stated Siddharth

This collaboration strengthens Nykaa Fashion’s position as a top destination for fashion-forward shoppers, making Snitch's statement-making designs accessible to a larger audience. Discover and shop Snitch's latest collections exclusively on the Nykaa Fashion app and website.

Zepto, India’s fastest-growing quick commerce platform, has expanded its electronics category with a diverse selection of mobile phones, launching the new segment on January 25th. This move aligns with Zepto’s commitment to broadening its product range and enhancing customer convenience by offering the latest mobile technology.

"At Zepto, our Sellers are committed to providing our users with quick, reliable, and affordable solutions for their everyday needs. I thank our sellers for enabling a larger selection of smartphones to our platform which further support this goal. We are excited to collaborate with vivo India and our Sellers to bring the latest mobile technology directly to our users in a fast, convenient, and seamless way,”

, "Vivo India has always been dedicated to delivering cutting-edge smartphones that enhance the lives of our customers. Our collaboration with Zepto reflects our shared commitment to making the latest mobile technology easily accessible and available at the fingertips of users. This partnership will ensure that Vivo customers across India can enjoy the convenience of purchasing our products through Zepto’s fast and efficient platform."

This limited-time offer allows users to shop for the latest smartphones at great value.

With the rise of chronic illnesses fueled by modern lifestyles and dietary habits, Prevekta is transforming healthcare by integrating the time-honored wisdom of Ayurveda with contemporary wellness solutions. As the demand for safe and effective healthcare alternatives grows, Prevekta is making Ayurveda more accessible, credible, and impactful.

These experts craft tailored treatment plans that encompass dietary guidance, lifestyle adjustments, and Ayurvedic remedies to restore balance and ensure long-term wellness. Unlike conventional medicine, which often relies on synthetic drugs with potential side effects, Ayurveda prioritizes natural healing, preventive care, and overall well-being.

These centers will serve as comprehensive hubs for expert consultations, authentic Ayurvedic treatments, and holistic lifestyle solutions, ensuring that individuals receive personalized care based on time-tested healing traditions.

“At Prevekta, we believe in the power of Ayurveda to transform lives naturally. Our mission is to provide safe, effective, and personalized healthcare solutions that align with the body’s innate healing processes. As the demand for natural and holistic healthcare continues to grow, Prevekta stands at the forefront, offering a powerful alternative that harmonizes ancient tradition with modern innovation,”

As Ayurveda gains global recognition, Prevekta remains dedicated to providing transformative healthcare solutions that empower individuals to lead healthier, more balanced lives.

U&i, one of India’s leading lifestyle tech accessories brands, has introduced six new feature-packed products under its Entry Series, aiming to enhance everyday audio experiences. s. With extended battery life, advanced connectivity features, and stylish designs, these products are set to appeal to music lovers, multitaskers, and professionals alike, providing a perfect balance of innovation and practicality within an accessible price range.

“At U&i, we aim to deliver innovative audio solutions that enhance the everyday lives of our customers. The Entry Series TWS and Neckbands are designed to meet the diverse needs of today’s users by offering long-lasting performance, user-friendly features, and modern designs,”

Equipped with Bluetooth 5.4 technology, a braided lanyard for added style, and a Type-C charging port for quick recharges, it delivers both practicality and performance. Additionally, its 150mAh battery capacity and noise cancellation feature enhances call and music clarity, making it an ideal choice for those who are always on the move.

It comes with a 200mAh charging case for extended use and features Bluetooth 5.4 technology, smart touch controls, and an 11mm driver to deliver superior sound quality. Available in three vibrant colors, this stylish yet functional device is designed for users who value high-quality sound and ease of use.

The smart touch controls allow seamless call management and playback, while the 200mAh charging case and Type-C port provide hassle-free recharging. With Bluetooth 5.4 ensuring stable connectivity and three stylish color options, this model caters to both performance and aesthetic preferences.

With Hi-Fi sound and noise reduction technology, this neckband delivers an immersive audio experience. The Bluetooth 5.3 connectivity ensures seamless pairing, while the 10mm speaker size offers clear and powerful sound, making it an excellent choice for daily use.

It features a 10mm speaker, noise reduction technology, and Bluetooth 5.3 for stable connectivity. The Type-C charging port ensures fast recharges, and the three color options make it an attractive and high-performing audio accessory for those looking for lightweight and reliable sound solutions.

Its magnetic earbuds add convenience, while the noise reduction feature ensures clear sound quality during calls and music playback. Bluetooth 5.3 technology guarantees stable connectivity, and the Type-C charging port ensures quick charging, making it a practical choice for users who need a dependable and stylish audio device.

The introductory prices for the new lineup are as follows: Entry 9 TWS at Rs. 565, Entry 15 TWS at Rs. 620, Entry 18 TWS at Rs. 610, Entry 1 Neckband at Rs. 250, Entry 3 Neckband at Rs. 260, and Entry 10 Neckband at Rs. 270.

With this launch, U&i continues to redefine the tech accessories space by offering user-centric, high-performance, and affordable solutions tailored to the needs of today’s consumers.

Backed by the renowned Allana Group, with 160 years of expertise, Purrfeto aims to revolutionize feline nutrition. With a legacy of excellence and a focus on innovation, Purrfeto is set to establish a new standard in the cat food industry.

“The pet care industry has undergone a remarkable transformation in recent years. Cats have gracefully leaped into millions of hearts and homes, becoming the second most popular pets globally. With the market growing almost 30 percent year-on-year, this is the perfect time to cater to the needs and demands of cat parents. Priced at Rs 300 per kg, varying by grammage, Purrfeto is set to reach 30 cities across India, with plans to capture 40% market share in the next 3 years.”

“Modern cat parents are more informed than ever, seeking premium-quality food that promotes their feline’s overall well-being. In a market saturated with dog-focused products, we recognized the need for specialized feline nutrition. While we take pride in our expertise in the dog food market, Purrfeto marks our dedicated expansion into the cat food category, addressing the unique needs of cats with the same commitment to quality and innovation.”

Available in pet food stores and through quick commerce platforms, Purrfeto offers a variety of options for adult cats and kittens. Purrfeto ensures the perfect combination of taste and health for even the pickiest eaters.

The campaign has resonated with pet parents, featuring engaging street activations, meme-based social media content, and short films that highlight the humor of cat-inspired relaxation. Through reels and videos, Purrfeto celebrates winners and fosters a community of cat lovers, reinforcing its commitment to innovation, quality, and meeting the nutritional needs of cats.

The Derma Co., one of the leading active-ingredient skincare brands in India and the second brand under the Honasa Consumer Limited portfolio has opened its first exclusive brand outlet (EBO) at Airia Mall in Gurugram.

Its extensive range caters to concerns such as acne, pigmentation, aging, and hair loss.

, “The launch of The Derma Co.’s first Exclusive Brand Outlet is a proud milestone in our five-year journey of building science-backed skincare solutions. We have been witnessing strong demand for Derma Co. products from our current offline channels across the country and are doubling down on our presence with exclusive stores to provide a more immersive and personalized experience. We remain committed to strengthening the active ingredient market through our omnichannel approach, ensuring that effective, active ingredient-based skincare is easily accessible to consumers everywhere.”

The newly launched store is designed to enhance customer engagement with an experiential center and expert beauty advisors who provide insights into active ingredients and their benefits.

Beyond its rapid growth, the brand remains committed to meaningful initiatives like ‘The Young Scientist’ program, which educates children in rural and remote areas about the science of climate change, reinforcing its mission to merge scientific awareness with environmental consciousness.

India’s first demi-fine jewelry brand, Palmonas, has expanded its footprint with the launch of its fifth store at Tribeca Highstreet, NIBM Post Office Rd, Pune.

With this latest opening, Palmonas aims to offer an engaging and immersive shopping experience.

“At Tribeca, every product and experience is a masterpiece created to elevate people's lifestyles. Tribeca Highstreet stands as the largest highstreet in Pune, bringing together a diverse and unparalleled retail experience. Adding to our existing jewelry portfolio which features renowned brands like Bluestone, Caratlane, Orazza, Mia by Tanishq, and Giva, we welcome Palmonas to the community. Our leasing momentum has also been remarkable, and we envision Tribeca Highstreet as a unified destination under one roof, offering everything from luxury fashion and fine dining to the largest gaming arcade in the region.”

Palmonas has carved a niche in the demi-fine jewelry market by offering stylish, high-quality pieces at affordable prices. The brand’s jewelry is designed for everyday wear, blending elegance with versatility to empower women with confidence.

The high street features over 75 leading brands, including Westside, Decathlon, Croma, GAP, American Eagle, Allen Solly, Van Heusen, Puma, Reebok, Starbucks, Subway, Caratlane, Helios, and more.

With this expansion, Palmonas continues to redefine jewelry retail, making premium designs more accessible to a wider audience.

KorinMi, India’s first Korean skincare clinic, is set to redefine beauty standards with the launch of its opulent new space in Defence Colony, New Delhi. Following the success of its flagship clinic in Gurgaon, this expansion marks a significant step toward making authentic Korean skincare more accessible in the capital.

Combining the essence of traditional Korean beauty rituals with advanced dermatological techniques, KorinMi offers a transformative skincare experience.Additionally, KorinMi will introduce its signature K GLOW treatments, designed to target specific skin needs such as brightening and anti-aging, sensitive skin, and acne and pore control.

“The incredible response and transformative results we’ve witnessed at our flagship clinic in Gurgaon have inspired us to expand into the vibrant hub of Defence Colony. This new space brings authentic professional Korean skincare closer to the heart of Delhi, offering a luxurious and personalized experience that caters to every skin need. We’re excited to continue our journey of helping clients achieve radiant, glass skin with treatments rooted in the elegance and expertise of Korean beauty traditions.”

Additionally, the KorinMi Diamond Glass Skin Treatment (Acid Peel) is India’s first 5-acid formula peel, specifically designed to deliver instant brightness and a luminous glow, making it an ideal pre-event skincare solution for weddings and special occasions.

“I have added an Indian scientific angle to these Korean treatments, which are making the results fantastic and helping Indians achieve their goal of clear and glass skin. It's a fantastic treatment but with a holistic approach,”

As KorinMi opens its doors to this new luxury destination, clients are invited to experience the transformative power of authentic Korean skincare. Designed to provide a personalized and indulgent experience, every treatment at KorinMi is a testament to the elegance, precision, and effectiveness of Korean beauty traditions.

CHK, the new D2C footwear startup co-founded by Dealshare’s Sankar Bora, has successfully raised a seed funding round led by global venture capital firm Accel.

CHK aims to introduce innovative lifestyle footwear designed for fashion-forward millennials and Gen-Z consumers, a significant demographic in India’s young professional population.

“Getting this backing of marquee investors like Accel and BlueStone will go a long way in enabling our mission of producing world-class and end-to-end ‘Concept to Creation’ shoes that redefine lifestyle footwear for India’s discerning and fashion-conscious youth,“

Bharat and Deepak are both alumni of the Footwear Design & Development Institute (FDDI).

“With CHK, we are excited to get an early ringside seat for what promises to be an exciting journey in building a manufacturing-led innovative D2C footwear brand out of India. Sankar and his team are reimagining lifestyle footwear for India’s fashion-conscious youth and their ‘Concept to Creation’ model aligns with global trends of integrated manufacturing that enables brands to rapidly adapt to evolving consumer preferences.”

This integrated approach enables the company to achieve faster turnaround times, better cost efficiency, and a steady stream of fresh, on-trend styles.

“We saw many commonalities in CHK’s founding team’s vision for CHK and BlueStone’s own journey as a manufacturing-led, concept-to-creation lifestyle brand. With CHK, we have an opportunity to help the team build and scale the brand quickly and, in the process, also transform how young Indians buy and use lifestyle footwear,”

The brand’s core philosophy is to create footwear that reflects the latest trends and resonates with its consumers, offering a variety of styles ranging from bold and eclectic to understated and sophisticated.

Salad Days, one of the prominent healthy food brands, has secured Rs. 30 Crores in a Series A funding round, co-led by V3 Ventures and Client Associates Alternate Fund (CAAF).

Salad Days plans to launch new stores, upgrade its technological capabilities, recruit top talent, and strengthen marketing efforts. The company also aims to explore new sales channels and introduce menu innovations while maintaining profitability and customer loyalty.

Through its state-of-the-art central kitchen infrastructure, Salad Days ensures consistency and quality, fostering a strong customer base and brand recognition in the competitive food-tech industry.

“Having built Salad Days on a foundation of customer trust for over a decade, this funding marks an exciting new chapter in our mission to make nutritious eating accessible to all Indians. As India's healthy food market expands rapidly, projected to reach $30 billion by 2026, we're uniquely positioned to cater to the growing demand for healthy and wholesome meals at affordable price points. While we've maintained sustained growth and profitability throughout our journey, these fresh funds will enable us to further scale our impact significantly. We're focused on strategic expansion across all dimensions - from expanding our footprint to strengthening our team and enriching our menu. We will continue to innovate our offerings while maintaining the quality and consistency that our customers trust us for.”

, “At V3 Ventures, we actively seek businesses that combine strong fundamentals with scalable growth potential. India is changing the way we eat and Salad Days caters to this new theme perfectly. Their journey of bootstrapped profitability and market creation for over a decade demonstrates that they have the right platform to see serious scale from here. As a gluten-free, artificial sugar-free, and health-conscious eater - the offering did resonate with me personally as well.”

, “We are very excited to partner with Salad Days in its Series A fundraise. Salad Days is among our first few investments at CAAF, and it truly represents what we look for in an ideal investment – a customer-obsessed, mission-driven founder who has been able to create a category-defining brand, profitable, sustainable execution, and strong, scalable unit economics. All of this is in a consumer category which we think will only go from strength to strength with time. Looking forward to building the Company and category together with Varun.”

This strategic investment in controlled farming ensures high-quality ingredients and a robust supply chain. The brand currently sells its products through its website, centralized phone lines, and major food aggregators such as Swiggy, Zomato, and ONDC.

Baker's Artisanal Recipes (BAR) is revolutionizing chocolate indulgence in India with its premium couverture chocolate collection.

. Unlike compound chocolates, which contain hydrogenated vegetable fats that may impact cardiovascular health, couverture chocolate retains the natural benefits of cocoa butter.

With a focus on small-batch production, BAR ensures consistency across its carefully curated selection, ranging from 33 percent Pure White couverture to an intense 99.5 percent Dark couverture. The brand also caters to diverse dietary preferences with vegan, sugar-free, and gluten-free options.

BAR's couverture chocolates go beyond baking, offering sophisticated pairing opportunities. Cheese lovers can explore combinations with aged cheeses for intense contrast, while milk chocolate varieties complement creamy goat cheese. Wine enthusiasts will appreciate how BAR’s 70% dark couverture enhances the depth of full-bodied reds, while its white couverture offers an intriguing contrast with sparkling wines.

. For home bakers and professionals, BAR offers convenient chocolate callets in their nickels collection, perfect for creating ganaches, truffles, cakes, and cookies.

Rooted in three fundamental pillars—Baker’s utility, Artisanal quality, and Recipe possibilities—BAR is nurturing a community devoted to high-quality chocolate craftsmanship.

As wellness trends evolve to favor thoughtful consumption, BAR remains at the forefront, offering premium couverture chocolates that celebrate both flavor and quality.

Prosperity, a homegrown brand dedicated to preserving and celebrating India's rich artisanal traditions, has launched its latest collection—the Pattachitra Art Collection.

Characterized by its vivid colors, elaborate motifs, and depictions of deities, epics, and nature, Pattachitra remains a significant cultural legacy that continues to fascinate art enthusiasts across generations.

“Each piece of this collection tells a story—not just of clay and craftsmanship but of the artisans’ relentless dedication to preserving this extraordinary art form. Our aim is to bring such heritage-rich crafts to contemporary homes while supporting the livelihoods of the artisans behind them.”

Exclusively available on the Prosperity website, the collection features an array of handcrafted decor items that seamlessly blend traditional artistry with modern aesthetics. Among the standout pieces is the Pattachitra Tiger in white, priced at Rs. 5,400, a striking representation of the harmony between wildlife and nature. Crafted on a fiberglass base, this curio is adorned with intricate Pattachitra motifs created by master artisans from Odisha. Another exquisite piece is the Pattachitra Tiger in yellow, also priced at Rs. 5,400, featuring vibrant hues and elaborate detailing that make it a captivating addition to any space. The collection also includes the Pattachitra Cow in pink, available for Rs. 4,800, which showcases delicate Pattachitra patterns in soft pink tones, embodying a balance between tradition and contemporary elegance. Similarly, the Pattachitra Cow in blue, priced at Rs. 4,800, features soothing green and yellow hues with intricate hand-painted designs, adding a sense of serenity to interiors.

Beyond offering artistic decor, the Pattachitra Art Collection serves as an initiative to empower artisans and sustain this unique craft tradition. By ensuring fair wages and expanding market opportunities, Prosperity is committed to preserving India’s artistic heritage while making timeless craftsmanship accessible to a wider audience. Each collectible reflects the dedication and expertise of Odisha’s artisans, keeping alive the cultural narratives passed down through generations.

Blaupunkt, one of the global leaders in audio technology, has introduced its premium offering, the SBW600 Xceed Dolby Atmos Home Theatre. This state-of-the-art system promises to transform home entertainment by delivering a groundbreaking Dolby Atmos experience, bringing the magic of immersive, cinematic sound directly into living spaces.

Positioned as a standout in its category, the SBW600 Xceed combines cutting-edge technology, sleek design, and extraordinary audio performance. With its advanced speaker configurations, including strategically placed top, front, and side speakers on the soundbar and dual rear satellite speakers, the system creates a seamless 360° sound experience that envelops listeners in a rich 3D audio environment.

The SBW600 Xceed brings every moment to life, whether it’s bullets flying past, birds fluttering overhead, or the roar of an F1 car speeding by. Thanks to Dolby Atmos technology, listeners are placed right at the heart of the action, experiencing spatial sound like never before.

Blaupunkt’s signature blend of German precision and American technology ensures unparalleled sound quality. The SBW600 Xceed integrates advanced sound processing algorithms that harmonize with Dolby Atmos, DTS, and IMAX-enhanced technologies to deliver unmatched clarity and depth.

Durability is another hallmark of the SBW600 Xceed, with its all-metal construction designed to withstand high vibrations and prolonged use. Every speaker driver is encased in metal, ensuring resilience and exceptional performance over the long term. The system also offers a wide range of connectivity options, including HDMI-ARC, Optical, Coaxial, AUX, USB, and Bluetooth, ensuring seamless integration with various devices and maximum convenience for users. Its intuitive design guarantees a quick setup and effortless operation, meeting both current and future home audio needs.

As Blaupunkt celebrates a century of innovation, the SBW600 Xceed represents the pinnacle of its expertise in audio technology. With its Dolby Atmos technology, 360° sound design, and premium-grade construction, the SBW600 Xceed sets a new benchmark in home entertainment, redefining reliability, performance, and design for audiophiles and movie enthusiasts alike.

The Blaupunkt SBW600 Xceed Dolby Atmos Home Theatre is now available, inviting discerning users to elevate their audio experiences and immerse themselves in unparalleled soundscapes.

East Lifestyle, a renowned name in stylish and functional furniture, has launched its latest collection of captivating side tables, designed to elevate everyday living. These exquisite pieces are not just furniture; they reflect East Lifestyle’s commitment to merging aesthetics with practicality, transforming side tables into essential elements of home decor.

Side tables, once considered merely functional, have now become central to enhancing the ambiance of living spaces. They serve as convenient surfaces for lamps, books, drinks, and decorative items, while also adding to the overall visual appeal of a room. With this in mind, East Lifestyle’s new collection redefines the role of side tables, making them a statement of style and sophistication.

The collection features an array of designs crafted to suit various tastes and decor styles. From sleek, modern tables made with polished metals to warm, inviting designs crafted from solid wood, East Lifestyle offers something for every home. 

"We believe that home decor should be an expression of individual style. Our new side table collection reflects this philosophy, offering a diverse range of options that cater to a variety of aesthetics and needs. We are confident that these pieces will not only enhance the functionality of any living space but also add a touch of elegance and sophistication,” commented Aprajita Bhargava Bhasin, COO and Interior Consultant, East Lifestyle. 

The collection includes standout pieces such as the elegant Carlotta Empire Bedside Table, the unique Portuguese Colonial Side Table, the versatile Marble Nesting Side Table, and the classic Victorian Bedside Table. Other highlights include the contemporary Grandios Symphony Sofa Side Table, the luxurious Empire Bedside Table, the sleek ChateauNoir Bedside Table, the mid-century modern Carter Mid Century Bedside Table, the bohemian-inspired Bohemian Bedside Table, and the timeless 19th Century Bedside Table. Each piece is meticulously crafted from high-quality materials, ensuring durability and longevity, while offering a perfect balance between form and function.

The collection is now available at East Lifestyle stores and on their website, with customization options for customers seeking personalized pieces tailored to their specific needs.

Amiy Paincare, a brand associated with wellness and pain management, has officially launched its innovative paincare line, Brilliance Revive Dual-Action Advanced Oral Drops. This groundbreaking product combines bio-neuromodulation technology with a unique blend of soothing herbal plant elixirs, designed to penetrate deep into cells, activate nerves, and recharge the body’s nutritional defenses. Whether it’s period pain, muscle aches, anxiety, gut discomfort, or acne, Amiy guarantees relief within an hour, all while being free from harmful additives. The brand aims to provide not just immediate comfort but also long-term health benefits through its transformative solutions.

“At Amiy, we believe that true well-being comes from within—our new paincare line is a tribute to people’s individuality, their inner personality combining biotechnology and nature’s artistry in its purest form says. This Paincare line is not just a natural pain reliever; it’s an experience, a journey towards a brilliant, confident personality,” shared Ashmita Venkatesh, Founder Amiy.

The paincare line includes two standout products. The AMIY Period Pacifier is a natural solution for menstrual pain relief, made with a potent combination of Vijaya leaf extract, ashwagandha, and 26 Himalayan herbs, supported by advanced neurological research. This formulation not only relieves menstrual pain within an hour but also helps restore hormonal balance, regulate cycle flow, and tone the uterus lining. Additionally, it enhances uterine vitality and reduces the risk of endometrial cancer. Meanwhile, the Tranquil Tonic offers a 100 percent natural solution for anxiety, fear, and panic relief. Powered by Vijaya leaf extract and a herbal plant elixir, it is designed to naturally restore and balance the nervous system, providing a holistic approach to mental well-being.

Amiy’s vision extends beyond pain relief, emphasizing sustainability and luxury in equal measure. The brand’s commitment to eco-consciousness is evident through its recyclable packaging and responsibly sourced ingredients. This innovative approach reflects Amiy’s dedication to redefining wellness as a harmonious blend of effectiveness, sustainability, and indulgence.

The Amiy Paincare collection will be available for purchase starting January 23rd on the official website, www.AmiyNaturals.com. Alongside the launch, Amiy invites individuals to join the Amiy Experts and Amiy Army, a community of certified professionals and wellness advocates dedicated to empowering men and women in their journey toward holistic health and self-care.

With its groundbreaking paincare line, Amiy Paincare aims to help individuals rediscover their unique brilliance. As the brand emphasizes, "Every drop of innovation unveils your unique, rare inner brilliance." Combining the power of nature and biotechnology, Amiy is setting a new benchmark in pain management and self-care, offering consumers an unparalleled wellness experience.

Bangalore-based fresh produce retail brand, Origin Fresh, has raised $1 million in pre-seed funding, with Aeravti Ventures leading the round. The funding also saw participation from a group of Ultra HNIs. These funds will be utilized to expand the brand's delivery network and develop infrastructure to support its growth. The company aims to become an omnichannel fresh produce brand in India, planning to expand its presence to 200 supermarkets across Bangalore and Chennai by next year, alongside its e-commerce platform.  

With its "Fresh or Nothing" promise, Origin Fresh ensures farm-fresh produce is delivered to customers’ doorsteps within 12 hours of harvesting. The brand eliminates intermediaries to maintain quality and offer competitive prices. The idea for the brand was inspired by the founders’ experiences abroad, where they noticed the availability of high-quality, fresh produce. Observing a gap in India’s market, the company seeks to prioritize freshness and quality over convenience.  

Prashanth Vasan, Co-Founder and CEO of Origin Fresh shared, "We are excited to welcome our investors who believe in our vision to revolutionise the fresh produce market. When others trust in your vision, it instills a greater sense of responsibility to achieve the goals you've set. This collaborative approach enhances our ability to reach our objectives effectively and thoughtfully."  

Rishabh Singh, Managing Partner at Aeravti Ventures added, "Origin Fresh is redefining the fresh produce space by proving that Farm-to-Table does not need to be premium or inaccessible, making quality and freshness easily available to consumers. By bridging critical supply-chain gaps, Origin is en-route to be one of the country’s leading suppliers of fresh produce."  

Since its launch, Origin Fresh has achieved significant milestones, including surpassing 5,000 orders within 40 days. The brand has earned trust from over 60% of customers who placed repeat orders within two weeks. Its catalog features over 250 fresh produce items, including exotic varieties. Unlike competitors focused on same-day delivery, Origin Fresh’s next-morning delivery model is designed to ensure optimal quality for health-conscious consumers.

Bonkers Corner, one of India’s leading streetwear fashion brands, has announced the grand opening of its 12th store at Vashi Inorbit Mall, marking a significant milestone in its journey to bring bold and unique streetwear to fashion-forward individuals across the country.

Spanning 1,566 sq. ft. on the ground floor (G-50) of Vashi Inorbit Mall, the new store offers a premium shopping experience, featuring Bonkers Corner’s latest collections, including Looney Tunes, Smiley Originals, and Pushing B. The store’s vibrant and energetic design elements reflect the brand’s commitment to innovation and style, creating an immersive experience for shoppers.

Shubham Gupta, Founder, Bonkers Corner said, “We are thrilled to open our 12th store at Vashi Inorbit Mall, marking a significant milestone in our expansion journey. Our goal is to bring accessible streetwear fashion to all corners of India, and this new store reflects that vision. We are excited to welcome our customers and provide them with an immersive shopping experience that represents the essence of Bonkers Corner.”

Strategically located at one of Navi Mumbai’s premier retail destinations, the new store is set to make Bonkers Corner’s trendy and bold apparel more accessible to fashion enthusiasts in the region. Customers can look forward to exploring exclusive products that showcase the brand’s full range of fashion-forward styles.

To celebrate the opening, Bonkers Corner is offering an exclusive "Buy 2, Get 1 Free" deal to the first 100 customers on launch day, adding to the excitement of this milestone event.

This latest expansion underscores Bonkers Corner’s mission to bring cutting-edge streetwear to India’s fashion-conscious generation. With its doors now open, the Vashi Inorbit Mall store invites the community to experience a fresh and dynamic retail environment.

Dressfolk, a handloom clothing brand, has raised an undisclosed funding round led by Eternal Capital, with participation from notable D2C founders Ghazal Alagh (Founder, Mamaearth) and Dhruv Koli (Founder, Boba Bhai), according to a company release on Monday.

The round also saw investments from Nobody Ventures, Eagle Wings Ventures, and 3 Peaks Ventures. Existing backers All In Capital, Sidhant Keshwani (Libas), and Vidur Kataria (Master Chow) reaffirmed their support by participating in the funding round.

“Dressfolk focuses on marrying design and comfort, which deeply resonates with our customers. Wearing authentic handlooms and craftsmanship is a matter of pride for the people, and the newly raised funds will enable us to rapidly expand our offerings beyond sarees to build a broader portfolio of contemporary Indian wear,” said Nitin Mehrotra, Founder, Dressfolk.

The brand has reported significant growth of nearly 200 percent in FY24, with an average order value exceeding Rs. 7,000 and a low return rate, highlighting strong customer loyalty, the release stated.

The newly acquired funds will be directed toward scaling operations, diversifying product offerings, and enhancing Dressfolk’s global reach. Currently, the brand works with a network of over 800 weavers and 120 artisans across six states, supporting local communities while reimagining India’s artisanal heritage for modern consumers.

In addition to its website, Dressfolk has broadened its distribution through leading platforms such as Aza Fashions, Nykaa, and Myntra, and frequently hosts exclusive pop-up events across the country. As part of its global expansion plans, the brand is set to launch a dedicated international website, bringing Indian handlooms to a worldwide audience.

Established in 2021 by Preety Agrawal and Rahul Sharma, KesarCo has quickly gained prominence in India’s food industry. Specializing in grocery staples and dry fruits, the bootstrapped brand sources products directly from over 5,000 farmers across the country, ensuring quality and freshness.

With a fully integrated supply chain covering procurement, processing, and distribution, KesarCo maintains rigorous quality checks at every stage. The company has also partnered with government bodies to ensure consistent and reliable products for its customers.

In the fiscal year 2023-24, KesarCo achieved sales of Rs. 11 crore. Building on this momentum, the company has set an ambitious revenue target of Rs. 25 crore for FY 2024-25. To support its growth, KesarCo is gearing up to expand its physical presence by venturing into offline retail in 2025, a move aimed at making its products more accessible to customers.

The company is also investing in infrastructure development. Plans are underway to increase its processing units from three to five by the end of the financial year and significantly enhance its daily dispatch capacity by five times. These developments are expected to bolster the brand’s ability to meet growing consumer demand efficiently.

“Delivering naturally grown agricultural products transformed into high-quality and affordable finished goods for widespread consumption, without compromising on excellence or accessibility,” said Preety Agrawal.

To ensure smooth operations, KesarCo leverages advanced tools such as Shopify, Shiprocket, Unicommerce, Simpl, and Jira. These business enablers streamline processes, optimize supply chain management, and drive operational efficiency.

With its farmer-first approach, cutting-edge infrastructure, and a focus on quality and affordability, KesarCo is poised to become a key player in India’s rapidly growing food market while setting new standards for excellence.

Online astrology consultancy platform AstroTalk has expanded its offerings by launching its direct-to-consumer (D2C) vertical, the ‘AstroTalk Store.’

The store offers a wide range of gemstones and healing stones, infused with “positive mantras and chants” by astrologers. It also features accessories designed to align energy and enhance style, categorized under themes like Love, Money, and Evil Eye, as stated by the company.

"We observed a significant demand from our customers for authentic remedies. This led to the launch of Astrotalk Store, offering certified gemstones and addressing the lack of trust in the market. Since its launch four months ago, the AstroTalk Store has been generating daily revenues of Rs 10-15 lakh, translating into an annualized run rate (ARR) of Rs 36-45 crore, and projected to end up with an ARR of Rs 100 crore by the end of FY25,” shared Anmol Jain, Co-founder, AstroTalk.

The D2C vertical is expected to contribute 25-30 percent of the company’s revenue in the long term while also achieving profitability. AstroTalk has announced that its products are available on Myntra and Amazon, with plans to expand to the quick-commerce platform Zepto soon.

AstroTalk has shown strong financial performance, with revenue from operations rising 2.3x to Rs. 651.12 crore in FY24. The company’s profit also grew significantly, increasing 11.8x year-on-year to Rs. 99.99 crore.

AstroTalk aims to double its revenue in FY25, targeting approximately Rs. 1,250 crore with an operating profit of Rs. 230-250 crore. The platform hosts over 41,000 astrologers, catering to more than 4,50,000 daily users and 2.5 million monthly users. As per TheKredible, the Puneet Gupta-led company has raised $34 million in two funding rounds.

AstroTalk’s move into the gemstone market aligns well with its core astrology business, although the segment is highly competitive and dominated by serious buyers. Competitors are likely to monitor its progress to determine whether AstroTalk becomes a collaborator or a rival in the space.

While the startup has been a remarkable success story, challenges lie ahead as it adapts to the pressures of venture capital expectations. Concerns include potential shifts in its operational model, such as higher billing targets, commission rate adjustments, or incentive-based pay structures for astrologers.

AstroTalk’s continued expansion demonstrates its growth ambitions, but experts caution the company to ensure its core astrology business remains robust amidst diversification. Balancing innovation with a focus on foundational strengths will be key to sustaining its upward trajectory in the competitive market.

Shyft, a well-recognized name in personalized wellness solutions, has entered the plant-based protein powder market with the introduction of its innovative Plant Protein Isolate. Known for its commitment to clean, sustainable, and effective products, Shyft’s latest offering stands out due to its minimalist formulation, which includes only five carefully selected ingredients.

Unlike many protein supplements currently available, Shyft’s Plant Protein Isolate is entirely free of refined sugars, artificial flavors, emulsifiers, stabilizers, preservatives, and other unnecessary additives. The product aligns with Shyft’s mission to simplify nutrition and address dietary gaps, offering a solution that is both clean and effective.

The launch of Plant Protein Isolate is a significant milestone for the brand as it reflects its promise to create high-quality products that prioritize transparency and functionality. 

The move into plant-based protein powder comes in response to a significant health concern highlighted by the PRODIGY survey, which revealed that 9 out of 10 Indians suffer from protein-deficient diets. While whole foods remain the most nutritious option, Shyft’s Plant Protein Powder offers a practical and sustainable way for individuals to meet their daily protein needs, particularly for those with active lifestyles and fitness goals.

Each 33g scoop of Shyft’s Plant Protein Powder provides an impressive amount of protein, with 24.4g in the Natural Cocoa flavor, 25g in the Vanilla flavor, and 26g in the Unflavored variant. The powder also contains 4.2g of Branched-Chain Amino Acids (BCAAs), making it ideal for muscle repair and building. Its excellent mixability and digestibility ensure a smooth and enjoyable experience, whether mixed with water, plant-based milk, or a smoothie.

The Shyft Plant Protein Isolate is now available for Rs. 1800 on the Shyft website and Amazon, offering a clean, effective, and minimalist approach to meeting daily protein requirements.

Ministry of Pedicure, one of a leader in premium personal care, has unveiled the relaunch of its iconic Bombini Lush Mani-Pedi, a luxurious self-care upgrade designed to transform your routine into a full-on pampering ritual. This isn’t just a typical mani-pedi kit—it’s an indulgent experience meant to leave you feeling revitalized and amazing.

Think of it as a little ‘dessert’ for your hands and feet—decadent, refreshing, and worth every moment of indulgence.

The revamped Bombini Lush Mani-Pedi features delightful, dessert-inspired packaging that exudes a sense of playfulness and luxury. Vibrant colors, soft pastels, and whimsical details like ice cream scoops, sprinkles, and waffle cone textures elevate the packaging, mirroring the richness of the upgraded experience. With this relaunch, the Ministry of Pedicure promises a pampering pedicure like never before, redefining at-home self-care.

The Bombini Lush Mani-Pedi takes users on a six-step journey of indulgence, ensuring a spa-like escape in the comfort of their own homes. The experience begins with the Bubble Bath, a skin-softening bath bomb that turns warm water into a dreamy soak, instantly melting away tension and stress. This is followed by the Crystal Crumble, a soothing salt soak that refreshes and rejuvenates tired hands and feet. The next step, the Creamy Cleanser, deeply cleanses and purifies the skin, removing any impurities and preparing it for the subsequent steps. Users then enjoy the Sugar Shine Scrub, which gently polishes away dead skin cells, leaving the skin nourished and glowing. The indulgence continues with the Pie Pack, a deeply hydrating and nourishing treatment that revitalizes the skin. Finally, the experience concludes with the Buttery Bliss Massage Cream, a rich and velvety cream that leaves the skin feeling incredibly soft, supple, and thoroughly pampered.

Whether you’re unwinding after a hectic week, preparing for a special occasion, or carving out some well-deserved ‘me-time,’ this kit delivers the spa-like escape you deserve.

The Ministry of Pedicure emphasizes that Bombini Lush Mani-Pedi isn’t just a routine—it’s an expression of self-love. The relaunch of Bombini Lush Mani-Pedi is set to elevate the personal care experience, offering a luxurious and rejuvenating solution for those seeking moments of indulgence in their busy lives.