As part of the deal revealed on Monday (14 July) by The Times, Marks & Spencer women's, men's wear and lingerie will be stocked in 24 David Jones department stores, including in Sydney and Melbourne, as well as the Australian retailer's ecommerce website.
The deal will allow M&S to further penetrate the Australian market, where consumer brand awareness of the British retailer now exceeds 50%.
M&S managing director of international, Mark Lemming, told The Times: “This is a market which has always shared longstanding and strong links with the UK and where brand recognition is high.
“With a shared set of values surrounding quality, innovation and trust, David Jones is the perfect partner as we take our first venture into a partnership in fashion.”
Drapers has contacted M&S for comment.
