The , combined with the , has concluded with remarkable success, setting new records and signaling exciting opportunities for the African travel trade. The event, held in Antananarivo, drew over , a significant increase from the 14,651 attendees in 2024, demonstrating a .

This year’s ITM/IHM occupied an impressive , hosting . The exhibitor base reflected a strong focus on tourism, with and . This diverse representation showcased Madagascar’s rich tourism offerings alongside its unique artisanal crafts, creating a compelling platform for both sectors.

The event’s impact extended far beyond the exhibition hall, reaching over . This amplified visibility, combined with the presence of and , solidified ITM/IHM 2025 as a key event on the African tourism calendar.

The fair’s success underscores Madagascar’s . The country’s tourism sector has experienced a remarkable rebound in recent years, with international arrivals nearing pre-pandemic levels. This resurgence is fueled by increased air connectivity, new international routes, and a growing interest in Madagascar’s unique biodiversity and cultural experiences.

For African travel agents, the ITM/IHM 2025 outcomes present significant opportunities. Madagascar’s tourism growth translates into increased demand for travel services, creating potential for new partnerships and business ventures. The event’s focus on both tourism and handicrafts offers a unique selling point, allowing agents to curate diverse and appealing travel packages.

Madagascar’s strategic investments in tourism infrastructure further enhance its appeal. Major airport upgrades, road improvements, and the development of new urban and coastal projects are creating a more accessible and attractive environment for tourists. These developments, coupled with the expansion of accommodation options across various segments, position Madagascar as a destination ready to cater to a wide range of traveler preferences.

The success of ITM/IHM 2025 is not just a win for Madagascar; it’s a positive sign for the entire African tourism industry. The event’s record-breaking attendance and amplified visibility demonstrate the continent’s growing potential as a global tourism hub. By leveraging these positive trends and collaborating with regional partners, African travel agents can unlock new opportunities and contribute to the sustainable growth of the tourism sector across the continent.

The positive momentum generated by ITM/IHM 2025 is expected to continue, with Madagascar aiming to attract one million tourists annually by 2028. This ambitious target, supported by ongoing infrastructure development and strategic marketing efforts, reinforces the country’s commitment to becoming a leading tourism destination in the Indian Ocean region. For African travel professionals, this presents a compelling invitation to explore the burgeoning opportunities that Madagascar has to offer.