The transition into cooler autumn months has once again put Marks & Spencer's array of stylish outerwear in the spotlight, with two particular jackets reaching viral status across social media platforms and among fashion enthusiasts. These popular pieces, celebrated for their chic designs and seasonal appeal, have quickly become essential wardrobe staples, reflecting the strong demand for fashionable yet practical autumn attire.

One of the most talked-about items is the Marks & Spencer's checked coat, which has been widely dubbed ''THE buy of autumn-winter.'' This trending wardrobe piece captured significant attention online, particularly on TikTok, for its eye-catching design. However, its £90 price tag posed a barrier for some shoppers. Resourceful fashionistas, like TikTok user Polly (@pollydunseath), swiftly sought and found an affordable alternative. Polly showcased a remarkably similar jacket available at H&M, retailing for just £34. This 'Corduroy Collar Twill Jacket' from H&M offers a comparable checked pattern and a chic corduroy collar in a deep burgundy-brown hue. While the H&M version shares key features such as a lining, zip-down front, forward-facing shoulder seams, long sleeves, and two front pockets, it distinguishes itself with a shorter, boxier fit and lacks the gold button detailing found on the M&S original. Available in sizes from XXS to XL, this budget-friendly option quickly amassed over 10,000 views on TikTok, proving to be a highly successful dupe for those not willing to spend on the pricier M&S coat.

Another M&S item causing a stir is the "Suedette Lightweight Jacket," a versatile faux suede piece priced at £59. This jacket has repeatedly sold out, with eager shoppers "stalking the website" to secure one, highlighting its immense popularity. Described as the "dreamiest coat for autumn" by TikTok user Liv (@lvblackwell), this stylish jacket serves as an ideal transitional piece from late summer into the cooler autumn months. Crafted from soft faux suede, it offers a luxurious feel in an easy regular fit, complete with a neat collar and button fastenings. Beyond the classic tan, it is also available in a sophisticated dark chocolate colour, catering to a wide range of tastes. Shoppers have lauded its versatility and style, giving it an impressive 4.9 out of five-star rating. Reviews consistently praise its quality, colour, fit, and its ability to pair seamlessly with various outfits, from denim jeans to skirts and boots, making it a true season staple.

The buzz around these jackets underscores a broader trend in autumn fashion, where practicality meets style, and affordability is a key consideration. The market is ripe with options for updating one's autumn wardrobe, including other M&S offerings like a soft touch stripey jumper, and even budget-friendly dupes from retailers such as Primark, which offers a Barbour-style jacket for significantly less, and Sainsbury’s, with its popular £12 autumn skirt. The rapid sell-out rate and the viral attention these M&S jackets and their alternatives receive serve as a testament to their appeal, urging fashion-conscious consumers to act swiftly to avoid disappointment as these coveted pieces fly off the shelves.