As the cool end of summer weather officially ushers in the autumn season, Marks & Spencer (M&S) has launched its new autumn collection, quickly becoming a source of viral sensations and 'elevated autumn staples' across TikTok and the high street. Shoppers are flocking to M&S stores, eager to secure versatile and stylish transitional pieces that seamlessly bridge the gap between summer and the cooler months ahead.

Among the standout items causing a frenzy is the faux suedette jacket, priced at just £59. This lightweight, 70s-inspired jacket, crafted from faux suede, offers a soft and luxurious feel. It features an easy regular fit, a neat collar, and button fastenings, making it an ideal outer layer. Available in classic tan and a dark chocolate colour, and in sizes from extra small to extra large, this jacket has repeatedly sold out. TikTok user Liv (@lvblackwell) described it as the 'dreamiest coat for autumn,' and M&S shoppers have given it an impressive 4.9 out of five rating, praising its versatility for dressing up or down. One dedicated customer even recounted 'stalking the website' to finally purchase one at 4:30 AM.

Another jacket has been unequivocally dubbed 'the jacket of autumn/winter,' captivating fashion enthusiasts across social media. This stylish piece, priced at £90 with product code T49/7055, has gone viral, with TikTok creator 'vanessaroseblair' confirming it is 'so much nicer in person' and boasts 'unmatched quality.' Its classic appeal is enhanced by beautiful corduroy detailing on the collar and cuffs, lending it a high-end feel reminiscent of a designer Barbour jacket. The oversized fit is a major hit, though shoppers note its generous sizing. For those seeking a more budget-friendly option, H&M offers a 'Corduroy Collar Twill Jacket' for £34, described as a 'near-identical alternative' to the M&S viral coat, albeit with a slightly shorter style and without the gold button detailing.

The M&S autumn collection also features the Faux Leather Lacquered Harrington Jacket in cherry red, a gorgeous £65 buy perfect for the changing seasons. With two pockets and a chunky zip, it's designed to keep wearers warm and stylish. This jacket, promoted by M&S York on TikTok, has already sold out in some sizes online due to its immense popularity, though it may still be available in stores.

Beyond the array of covetable jackets, M&S's autumn drop includes several other viral pieces. The Soft Touch Striped Knitted Rugby Top, priced at £36, has emerged as a second bestseller in knitwear. This 'chic' knitted polo-style top, showcased by TikTok creator @ooliviamiller, features a relaxed fit with a contrast collar and bold stripes, exuding a preppy and polished aesthetic. Complementing this are the equally popular Side Stripe Wide Leg Trousers, retailing at £35. These relaxed, pull-on trousers with a high waist and a bold side stripe blend athleisure with effortless chic, suitable for both smart-casual office looks and more casual ensembles.

Other highly-praised items include £39.50 barrel jeans, a £23 polo top with a 'gorgeous colour,' a 'steal' of a classic jacket for £40, and a 'really reasonable' faux leather jacket at £70. Accessories such as a gorgeous £40 brown suede bag add a touch of luxe, while professional options like a £28 smart top and very comfortable linen-blend Palazzo trousers, hailed as the 'showstopper of the day,' cater to office wear. Drawstring trousers in navy and sage green, and versatile £36 joggers, complete the extensive collection of M&S's new season offerings.

The widespread enthusiasm for M&S's autumn fashion is evident across social media, with shoppers praising the brand for 'smashing it' with its affordable, high-quality, and on-trend pieces. Many items, like those featured by TikToker 'amytowne13,' are quickly becoming must-haves, underscoring M&S's success in capturing the essence of autumn-winter style.