London Lions have announced a complete overhaul of their brand, including a new logo, marking a new chapter in the history of the club.

The revamp turns the page after two years of instability followed the fallout of previous owners and financial issues that left the club facing administration. The club has since rebuilt, stabilised and their attention is now “focused on its ambition to establish London as a global basketball powerhouse”.

London Lions CEO, Lenz C Balan, said: “This is such an exciting moment for everyone at the club.

“Thanks to all our supporters, staff and players over the past few years, we have been able to take huge strides off the court. Thanks to Ivan, from our content team, and the team over at False 9 for their work in creating our new look.

“We’re delighted to reveal this revamp that provides us with a fresh start and so much positive momentum currently behind us. We’re ready to take on Europe once again and continue our stadium development plans. And now we have a unified, visual identity that reflects this new chapter.”

The logo features a geometric lion’s face fused with a basketball, with a crown atop it, in stark contrast to the previous logo which received a lot of criticism when first revealed.

It maintains the club’s striking black, white and red colour palette, and the year 1977 – to mark the club’s founding – as a reminder of the decades of hard work and community that has led the club to this point, ready to be elevated into a new era.

The new bold designs will be present across kits, stadium signage and social content.