Laura Geller Beauty has launched its Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30, available on LauraGeller.com. This primer combines makeup and sunscreen, offering broad-spectrum protection against UVA and UVB rays, simplifying beauty routines for women over 40.

The original Spackle Primer, launched in 2002, was one of the first dedicated makeup primers. Laura Geller emphasizes that the new SPF primer is designed to smooth skin, extend makeup wear, and protect against sun damage and skin cancer in one step. This addresses the concern that many customers, especially those over 40, find it difficult to incorporate SPF into their daily routines.

Skin cancer rates are increasing, particularly among women over 50, with melanoma rates rising by about 3% per year, according to the American Cancer Society. Approximately half of all melanomas occur in people over 50, with the median age at diagnosis being 59. This underscores the need for accessible SPF solutions for mature skin.

The primer provides instant, invisible protection without leaving a white cast and includes skin-nourishing ingredients such as Sea Fennel Extract, Pongamia Pinnata Seed Extract, and Azelaic Acid. It has also received the Seal of Recommendation from The Skin Cancer Foundation.

Fran Drescher, a longtime brand ambassador and founder of Cancer Schmancer, is partnering with Laura Geller to promote the new SPF primer. Drescher emphasizes the importance of daily sunscreen use for cancer prevention and stars in a new campaign highlighting the primer. Laura Geller Beauty has also donated to Cancer Schmancer in support of cancer prevention.

All products in the Spackle Skin Perfecting Primer family have received a Seal of Recognition from the National Psoriasis Foundation, making them suitable for sensitive skin.

Laura Geller Beauty, founded in 1997, aims to simplify makeup routines with products that enhance mature skin. The brand is known for its baked makeup and has featured women over 40 in its advertising since 2021. Products are available on QVC, LauraGeller.com, and Amazon.