Kourtney Kardashian Barker's supplement brand, Lemme, launched in 2022, has become a focal point of controversy due to its line of products, including a recently released “Ozempic-style” weight-loss supplement, a cellulite reducer, and “vagina gummies.” These products have drawn significant criticism from consumers, health experts, and medical professionals who question their scientific backing, marketing tactics, and potential impact on body image.

The latest product to ignite debate is Lemme’s GLP-1 Daily, marketed as an “Ozempic-style” weight-loss supplement. Ozempic, originally a diabetes medication, gained notoriety as a weight-loss aid due to its active ingredient, a synthetic version of the GLP-1 hormone, which slows digestion and dulls hunger. Kourtney’s brand directly references this hormone, claiming its supplement is designed to “reduce body weight, visceral fat, and hip and waist circumference.” Lemme promotes GLP-1 Daily as a natural alternative to the injectable drug, aiming to naturally increase GLP-1 levels in the blood over time using lemon and saffron extracts, and has been described in brand emails as “a GLP-1 solution without the side effects” of Ozempic. Kourtney herself shared an article discussing her desire to be “in on the Ozempic boom.”

However, this marketing strategy has been met with severe backlash. Fans have accused the mum-of-four, who has previously advocated for body positivity, of a “facade” and “false marketing,” questioning her motives for capitalizing on the weight-loss trend. Medical professionals, including plastic surgeon Naveen Cavale, have voiced strong skepticism. Cavale stated that the supplement “doesn’t offer the same scientifically proven impact as injectable medications like Ozempic” and that such products are “incredibly misleading” and could create “false hope” while offering “little in terms of real results.” He highlighted that Ozempic contains semaglutide, a rigorously tested GLP-1 receptor, which the Lemme pill lacks. Furthermore, Cavale warned that relying on ineffective products could lead to “frustration, feelings of failure and worsened body image issues,” intensifying anxiety, stress, and depression among consumers.

Prior to the GLP-1 Daily controversy, Lemme also launched “Lemme Smooth” capsules, which claim to reduce cellulite in just 28 days using French Cantaloupe Melon (SOD B Dimpless). This product also faced immediate criticism from medical experts. Consultant plastic surgeon Mr. Naveen Cavale dismissed Lemme Smooth as “a fad” and an “ineffective solution to a perfectly normal condition,” emphasizing that cellulite is a natural occurrence affecting the majority of women and that such pills lack scientific backing. Doctors have urged women not to be swayed by “the allure of pills marketed as miracle cures” for cellulite, advocating instead for a holistic approach involving a balanced diet, regular exercise, and fostering a positive body image.

Another product that previously sparked outrage was Lemme’s “Lemme Purr” vagina gummies, marketed to boost vaginal health and alter its taste. Dr. Jen Gunter, a gynaecologist and author, vehemently criticized this product, calling anyone who suggests a vagina isn't fresh or needs an improved taste a "misogynist and awful person." She directly targeted Kourtney Kardashian, referring to the product as a “grift” and disputing the notion that consuming pineapples affects bodily fluid taste.

A recurring concern across all Lemme products is the absence of comprehensive scientific validation and regulatory oversight. The small print on Lemme’s website clearly states that its claims have not been evaluated by the Food and Drug Administration (FDA) and that the product is “not intended to diagnose, treat, cure or prevent any disease.” This disclaimer is significant given the FDA’s role in ensuring the safety, efficacy, and security of drugs, vitamins, and supplements. Experts like Cavale believe these products exploit young women's insecurities fueled by societal pressures and celebrity endorsements, contributing to a "cash grab" that can harm mental health.

Kourtney Kardashian’s personal journey into wellness, sparked by the birth of her eldest son Mason, led her to launch Lemme in September 2022, aiming to create “science-backed” vitamins. However, the brand’s history since its inception has been marked by contentious claims and a lack of medical consensus, leaving many to question the integrity and efficacy of its offerings in the competitive and often unregulated supplement market.