Juicy Couture has launched a new eau de parfum fragrance, dubbed "Just Moi". 

Launching under the Revlon fragrances umbrella, Just Moi builds on the legacy of the Viva La Juicy collection. 

"For nearly two decades, Juicy Couture fragrances has been a defining force in the perfume industry. As Revlon fragrances continues to evolve, we remain dedicated to leading innovation while embracing the next generation of fragrance lovers who are eager for bold and exciting new scents," said Ron Rolleston, general manager of Revlon fragrances.

Crafted by perfumers Gabriela Chelariu and Alexis Grugeon, Just Moi opens with a bouquet of magnolia, cacao blossom, and sweet plum nectar. A heart of crème de cacao and jasmine sambac brings depth and warmth, while the dry down of rich cacao bean, vanilla-ambrox, creamy sandalwood, and warm musk leave a bold finish.

The fragrance is housed in an elevated bottle inspired by vintage French champagne glasses, with a sculpted silhouette in soft pink, gold detailing, and a playful black ribbon. 

"Juicy Couture's fragrance has long been a cultural icon, known for turning heads and rewriting the rules of fashion," added Christina Martin Pieper, EVP, brand - lifestyle at Authentic Brands Group, owner of Juicy Couture. 

"With Just Moi, we are honoring that legacy while introducing a new chapter that speaks to the next generation. This launch reflects our commitment to evolving the brand with intention and authenticity, creating products that inspire confidence, self-expression, and individuality for years to come.”

Just Moi by Juicy Couture Fragrances is now available online at Amazon, Ulta, Macy’s, Boscov’s, and Belk, with in-store launches beginning in early August and arriving at Nordstrom this fall. The scent will be offered in multiple sizes, from 0.17 fl oz to 3.4 fl oz.