Horror, Inc. has unveiled the first official look at Jason Voorhees’ new design, which will be used across a wide variety of projects that’s known as the “Jason Universe.”

The new design for the character was revealed exclusively by Adweek, and harkens back to some of the traditional looks of the horror icon. The new design was made, in part, by special effects legend Greg Nicotero, who has worked on over 400 projects, including Day of the Dead, The Walking Dead, The Chronicles of Narnia, Predators, and more.

Voorhees’ new look is part of an ongoing revamp of the character, which includes the “Jason Universe,” the new umbrella term for a multi-platform expansion of the Friday the 13th franchise that will include things like movies, games, merchandise, and TV shows, like A24 and Peacock‘s upcoming Crystal Lake series. A new logo for the Jason Universe was also unveiled last week, to celebrate the 45th anniversary of Friday the 13th.

You can check out both Jason Voorhees’ new design and the Jason Universe logo below:

In a statement provided to Adweek, Horror, Inc. president Rob Barsamian said the idea behind the new design was to keep Voorhees’ “original essence,” while also creating a “defined look” for the iconic character.

“We strive to maintain Jason’s original essence, while continuing to move toward the future with a defined look and feel that takes Jason into his next chapter. We’re also working with both familiar and fresh franchise voices to strike that balance,” said Horror, Inc. president Rob Barsamian. “We gave Greg our new 13-hole mask and worked together on this full body look that embodies classic Jason. He’s a strong, towering and terrifying slasher with a machete, his weapon of choice.”

Horror, Inc. chief marketing officer Sheri Conn also spoke about the future of the Friday the 13th franchise, and said they would be listening to fans as they continue to work on developing new content around the character.

“We’re listening to fans and actively developing a slate under the Jason Universe banner that spans new movies, gaming, immersive experiences, collectibles and more. Our film franchise is one of the most enduring horror properties in cinematic history, and we’re actively reimagining what the next chapter—and the slasher genre overall—can become.”

(Source: AdWeek)