Invisible Universe, the social-first animation company behind IP collaborations with Serena Williams, Jennifer Aniston, and the D’Amelio family, is launching a new enterprise product that could change how short-form video is made. The company today announced the launch of Invisible Studio, a proprietary AI-powered platform that compresses the content creation cycle from weeks to hours. Designed specifically for brand-safe, performance-optimized short-form video, the platform has already been adopted by major players in entertainment, toys, and gaming—and is now opening up to new enterprise partners.

Invisible Studio is a modular creative engine trained on five years of social data and tested at scale inside Invisible Universe’s own globally distributed animation pipeline. “We became our own first customer,” said CEO and co-founder Tricia Biggio in an interview on Monday, May 19th. “We cut production costs by 95%, doubled our output, and reduced animation timelines from ten days to just six hours. Now we’re making it available to partners.”

At the center of the platform is Orbi, an AI creative assistant trained on best practices in short-form storytelling and platform-specific optimization. Orbi learns from how posts perform across platforms like TikTok and YouTube, closing the loop between creation and distribution. “Content should be doing a job for you,” Biggio said. “If it’s not performing, we help you understand why and improve fast.”

The platform is model-agnostic and integrates with leading tools for voice, image, and video generation. Its proprietary Image2Model technology can transform a single image into a repeatable, production-ready character without requiring training data from other unlicensed content in a matter of days. “That’s something no one else has,” Biggio said. “We can train a visual model in days, based on as little as one drawing.”

Invisible Studios’ closed system protects client IP from theft or inadvertent use of others’ copyrighted content. “We create a brand-safe environment where your creative team can plug in and start making content that looks and feels exactly like your franchise,” Biggio explained. “Whether it’s sizzle reels, new product concepts, storyboards, or actual posts, they never have to leave the platform.”

Invisible Studio’s early partners include five global media and consumer brands, signed since January. “These are companies not known for moving quickly,” Biggio said. “But they understand what’s at stake—especially with AI. They need a way to scale content safely, consistently, and without legal exposure.”

Biggio emphasized that Invisible Studio does not rely on scraped internet datasets or public diffusion models. “We’re training models based on IP that our partners already own. That solves a huge part of the copyright and brand safety equation.”

The launch marks a shift for the five-year-old company, which was founded in 2020 and initially built its own original franchises using a vertically integrated, global animation team. At its peak, Invisible Universe operated with over 100 animators across continents, creating characters like Qai Qai, Serena Williams’ daughter’s doll brought to life, and Clydeo, an animated dog who lives with Jennifer Aniston.

Biggio said the company’s evolution toward software began 18 months ago. “We could have sprinkled AI into our pipeline, like everyone else,” she said. “But the tools were fragmented, copyright was unclear, and we needed something end-to-end. So we built it.”

The result is a production and distribution engine tailored to the realities of short-form content—volume, velocity, and virality. “Short-form is the most consumed format globally, and we’re just scratching the surface,” said Biggio. “AI unlocks scalable content production, which used to be an oxymoron. Now, it’s the future.”

Invisible Studio is currently focused on enterprise partners, but Biggio hinted at broader ambitions. “One day, we want creators to be able to sit next to us at the Pixar table. This platform is the first step.”