The Canadian travel agency landscape is characterized by a combination of traditional and home-based businesses, mixed attitudes and usage regarding emerging technologies, and significant cost challenges. Service fees and international travel dominate revenue streams, and many agencies are optimistic about the future.

Advisors use a mix of direct supplier channels, GDS interfaces and consolidators to book travel, though there is still a lack of familiarity with new air distribution capabilities.

while email and newsletters are key tools for maintaining existing relationships.

International travel continues to dominate revenue, particularly from all-inclusive resorts and cruises.

Some advisors use it for marketing and itinerary creation, but many are still exploring its potential.

Key challenges include increasing travel expenses and high airfares, which are prompting agencies to explore new revenue strategies, adjust their business models and expand their teams.

is a curated research snapshot, focusing on the Canadian travel agency distribution landscape and overall market size.

Based on a comprehensive market sizing exercise, along with a survey of Canadian travel advisors, questions answered include:

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