India Sets Ambitious Target of 10,000 GI Tags by 2030: Piyush Goyal
India aims to increase the number of Geographical Indication (GI) product registrations to 10,000 by 2030, up from the current 605. GIs are tags for products with specific geographical origins, offering legal protection, export promotion, and prevention of unauthorized use.
He praised the proactive measures by states like Uttar Pradesh and Maharashtra in promoting GI products and mentioned that increased manpower and digitization have streamlined the registration process, ensuring timely and efficient approvals.
Highlighting the significance of branding and quality, Piyush Goyal stressed the need for collaboration with agencies like FSSAI and BIS to implement strict quality standards and tackle counterfeit products. He underscored that ensuring authenticity and maintaining high standards would strengthen consumer trust and enhance the reputation of GI-tagged products.
Goyal also emphasized the critical role of marketing and promotion in boosting the visibility of GI products. He proposed forming partnerships with private entities and institutions like railways and airports to create more opportunities for showcasing these products. Additionally, he suggested integrating GI-tagged items with platforms such as GeM, ONDC, and e-commerce websites, along with promoting them at Indian embassies abroad, to unlock their export potential and expand their global reach.
Goyal expressed optimism about transforming India’s geographical indication (GI) ecosystem into a global powerhouse, aiming for both cultural preservation and economic growth.
