Tuesday, July 15, 2025

is raising the bar for midscale hospitality in with the launch of hotels in and , signaling a strategic move to blend international brand standards with regional charm. Through a dynamic partnership with FET SYSTEM INC., the rebranding of two existing properties introduces the globally trusted Holiday Inn experience to these emerging destinations. With extensive renovations planned and IHG’s signature Open Lobby concept at the core, these hotels will not only elevate guest comfort but also serve as hubs for both business and leisure travelers—redefining what travelers can expect from regional stays in Japan.

has revealed a new partnership with FET SYSTEM INC. to rebrand two hotels as , marking the debut of internationally recognized hotels in Sanda and Tosu Cities.

The 130-room ANA Holiday Inn Kobe Sanda, previously known as The Celecton Premier Kobe Sanda Hotel, and the 126-room ANA Holiday Inn Tosu, formerly Hotel Bientos, are set to undergo comprehensive renovations and will officially join the renowned Holiday Inn brand in 2026. Both hotels will embrace key brand features, including the signature Open Lobby concept, enhancing the guest experience with modern design and functionality.

 “Building on our successful partnership with FET SYSTEMS INC is another wonderful milestone in our growth journey and together we are celebrating the addition of two new ANA Holiday Inn hotels into the IHG system.

“Together we are creating new experiences for travellers with a brand they know and trust, including the upcoming opening of ANA Holiday Inn Iwate Kitakami and now in Sanda and Tosu in 2026.

“In Japan and globally demand for quick-to-market conversions to IHG’s brands and enterprise platform continues to be high. Globally conversions represented around 60% of our openings and 40% of organic signings in the first quarter of 2025.”

The ANA Holiday Inn Kobe Sanda and ANA Holiday Inn Tosu will expand the expanding portfolio of 15 Holiday Inn properties in Japan, adding two exciting new destinations. These hotels will also become part of Holiday Inn’s extensive global network, which currently boasts 1,241 operational hotels and an additional 273 in development.

Hiroshi Nakamura, President & CEO, FET SYSTEM INC., said: “The team at FET SYSTEMS INC is delighted to extend our collaboration with IHG Hotels & Resorts to bring the much-loved Holiday Inn brand to new destinations, providing visitors the opportunity to stay in the first internationally branded hotel in these cities.

The Holiday Inn brand, with its scale and strong reputation across Japan and globally, is the right choice for these locations given the guest mix and we look forward to welcoming guests to ANA Holiday Inn Kobe and ANA Holiday Inn Tosu next year after extensive renovations.”

Nestled 40 kilometers north of Kobe City, ANA Holiday Inn Kobe Sanda offers scenic views of the surrounding natural landscape, making it a prime spot for outdoor enthusiasts with activities such as hiking, cycling, and golf. The hotel will serve as a central hub for the local community, featuring meeting and event facilities, while also attracting both corporate and leisure travelers.

ANA Holiday Inn Tosu, located 30 kilometers from Fukuoka City in Saga Prefecture, is set to see robust corporate demand due to the area’s strong manufacturing sector. Conveniently positioned just five minutes from Tosu Station and within walking distance to shops, restaurants, and local attractions, the hotel will be a strategic choice for business and leisure guests alike.

In Japan, IHG currently operates 54 hotels across 10 brands, with 17 more in the pipeline, as it continues to expand its presence throughout the country.

IHG is setting a new benchmark in Japanese hospitality by rebranding hotels in Sanda and Tosu as ANA Holiday Inn, combining global standards with local appeal through extensive renovations and modern design.