Iconic Film-Inspired Fashion Campaigns - Emilia Wickstead Taps Alfred Hitchcock's Vertigo (TrendHunter.com)
Emilia Wickstead's Resort 2026 collection presents a sophisticated sartorial interpretation of Alfred Hitchcock's psychological thriller Vertigo. The designer effectively translates cinematic tension into wearable artistry through meticulous craftsmanship and thoughtful design narrative.
The Resort 2026 collection masterfully captures the central dichotomy in Alfred Hitchcock's masterpiece. The tension between Kim Novak's dual roles — he enigmatic Madeleine and the vulnerable Judy — is represented through contrasting textile treatments and silhouette philosophies. Structured military-inspired tailoring in birdseye wool and cocoon-sleeved tartan pieces represent the controlled artifice of Madeleine's character, while flowing silk scarves, delicate floral prints, and relaxed knits embody Judy's unfiltered humanity. The designer's color story faithfully echoes Alfred Hitchcock's distinctive visual palette, with icy blues, psychological greens, and dramatic reds rendered in luxurious fabrics ranging from crisp Mikado to ethereal crepe de chine.
Image Credit: Emilia Wickstead