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Iconic Car Dealership Closes Doors Forever After 54 Years!

Published 3 weeks ago3 minute read
Iconic Car Dealership Closes Doors Forever After 54 Years!

The automotive retail landscape is currently undergoing significant shifts, leading to the closure of established car dealerships across different segments. Two prominent examples illustrate this trend: the strategic shutdown of a major luxury brand dealership and the retirement-driven closure of a beloved family-run used car business.

Stratstone Land Rover has announced the permanent closure of its Slough branch, effective August 31, 2025. This decision is part of a broader strategic regional restructure by the motor company. Following the closure, Stratstone Land Rover customers in the area will need to travel to Reading for their nearest store, with other alternatives including Tonbridge, Mayfair, Tottenham, and Milton Keynes. The company has assured customers, who were informed via email, that its central client care team will continue to handle vehicle finance, workshop bookings, and servicing enquiries, emphasizing support throughout their ownership experience.

The Slough showroom provided a comprehensive range of services, including the sale of new and used cars, servicing, MOTs, and tyre replacements. However, its online reputation was mixed, averaging 3.1 stars from 649 Google reviews, with some complaints regarding faulty vehicles and repair difficulties, alongside positive purchasing experiences. This regional restructuring comes amid broader strategic adjustments by Jaguar Land Rover (JLR), the parent company. JLR recently announced delays in the launch of its electric vehicles, specifically pushing back deliveries of the Range Rover electric from late 2025 to next year, citing a need for "more time for demand." Despite these delays, JLR maintains its commitment to selling electric versions for all its brands by 2030. Additionally, prior to this, JLR had already announced plans to cut up to 500 managerial jobs in the UK, partly due to concerns around increased tariffs, contributing to a period of corporate re-evaluation.

In a contrasting scenario, Denbury Diesels, a popular and historic family-run used car dealership in Newton Abbot, Devon, is also set to close its doors permanently by the end of August after 54 years of trading. Owners Mike and Tracey Perrman have decided to retire from the industry, marking the end of a long and successful career that saw their business become a staple of the local community. The announcement was made via social media, where the Perrmans thanked their "lovely" customers for their support over the decades, expressing that "the time has now come to retire."

Denbury Diesels is currently holding a "retirement sale" to clear its remaining stock, with a commitment to providing a two-year free warranty with all vehicles sold during this period. The dealership was well-regarded for its wide array of services beyond just sales, including comprehensive servicing, repairs, MOTs, and diagnostics for all makes of cars, light commercial vehicles, motor homes, and minibuses. Its impressive facilities boasted a 12-bay workshop and a dedicated paint and body shop. The news of its closure has been met with widespread sadness from the community, with customers taking to social media to express their well wishes and gratitude for the long-standing service provided by Mike and Tracey.

This dual narrative of dealership closures highlights different economic and personal factors shaping the automotive retail sector. While Stratstone's closure is indicative of corporate strategy and market adaptation by large automotive groups like JLR, Denbury Diesels' shutdown represents a more personal transition, underscoring the impact of long-serving family businesses on their local communities as owners step into retirement. Both instances reflect the dynamic nature of the car market, adapting to industry-wide changes and individual life choices.

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