By Bob Mowat
June 11, 2025
The European Travel Commission (ETC) reports that although global tourism continues to show resilience, growing cost concerns, geopolitical instability and weakening consumer confidence are factors influencing consumer decisions across key markets.
That was the topline findings of the latest edition of the ETC’s and Eurail BV’s Long-Haul Travel Barometer, which revealed that 57% of respondents across major long-haul source markets plan to travel overseas between May and August 2025, a 1% decline compared to the same period last year.
Highlights of the survey include:
ETC president Miguel Sanz observed that: “At a time of declining consumer confidence globally, it is more important than ever to strengthen Europe’s position as a top destination.”
Sanz continued: “This means improving the competitiveness and accessibility of European experiences while continuing to showcase lesser-known destinations and off-season travel. With the right strategic focus, Europe can continue to deliver meaningful, high-quality tourism for visitors and residents alike.”
For a full summary of the report, go to https://etc-corporate.org/reports/long-haul-travel-barometer-2-2025/ .
