Ghana's Tourism Boom: GH¢4 Billion Generated as Road Trips Soar
Ghana's outbound tourism recorded a significant milestone in 2023, with over 470,000 visitors spending GH¢4.0 billion, according to the GSS survey. The report details travel patterns, motivations, and preferred West African destinations, offering vital insights for the travel industry. It highlights opportunities for structured tour packages and targeted marketing strategies.Precious Eseaye • Travel • 7 months ago • 1 minute read •
Ghana's outbound tourism sector achieved a notable milestone in 2023, recording a total of 470,806 outbound visitors who collectively generated an expenditure of GH¢4.0 billion. These significant findings were unveiled by the Ghana Statistical Service (GSS) through its latest Domestic and Outbound Tourism Survey (DOTS). The survey offers an in-depth analysis of Ghanaians' cross-border travel behaviors and spending habits, providing crucial insights for Africa's travel industry professionals aiming to cater to the burgeoning Ghanaian market. Conducted throughout 2023, the DOTS specifically focused on
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