Helena Helmersson, the former chief executive officer of the H&M Group, has joined the board of directors at Mango, the Barcelona-based global fashion retailer.

Helmersson, who has more than 20 years of international experience in the fashion industry, was H&M’s CEO from 2020 to 2024, heading up sustainability, production and global operations. Helmersson is also chairwoman of the board of Circulose and board member of On Holding AG and Quizrr.

Toni Ruiz, chairman and CEO of Mango, said in a statement, “We are welcoming an exceptional professional whose vast international perspective and extensive experience in the fashion industry will undoubtedly propel us to new heights. Her expertise and visionary approach are invaluable assets that will enrich our leadership team and drive our global ambitions forward.”

“Mango is pursuing a very ambitious plan, developing the brand and assortment, and bringing it to more customers around the world,” Helmersson said in a statement. “At the same time, they are part of leading the sustainability practices in the industry. I’m impressed by what they have accomplished and feel very inspired to contribute to the future success.”

Members of the Mango board of directors include Ruiz; Jonathan Andic, vice chairman; Daniel López, and Margarita Salvans, both executive directors, and six independent directors: Jordi Canals, professor and chairman of the Center for Corporate Governance at IESE Business School; Jorge Lucaya, founding partner of AZ Capital; Jordi Constans, former Louis Vuitton CEO; Marc Puig, chairman and CEO of Puig, and Manel Adell, former CEO of Desigual. Eugenia Jover serves as the non-director secretary of the board.

“This strengthening of the board is part of Mango’s commitment to the objectives defined in its 2024-26 4E Strategic Plan, focused on reinforcing its differentiated value proposition, its commitment to innovation and sustainability, and driving sales through significant expansion,” Mango indicated in its announcement.