Choice comes the fore this summer at Kurt Geiger London. The rapidly-expanding fashion footwear/accessories brand is introducing “an exciting new chapter in luxury personalisation" with the launch of its ‘One-Of-A-Kind’ experience.

Debuting on 23 July, the exclusive in-store service allows customers to create their own bespoke version of the brand’s popular Mini Kensington bag.

And how. Those customisation options include 21 colourways for the bag body; 21 flap finishes, including rainbow, leather, suede, and denim; 11 eagle ornaments; 15 charms; and five chain finishes. Prices range from £236-£325.

“The experience offers a rich array of customisation options, including bold colourways, premium fabrications, distinctive hardware, and statement charms -- allowing each bag to reflect the unique personality and style of its owner”, it said.

Brand chief creative officer Rebecca Farrar-Hockley, added: “Individuality is at the heart of everything we do [so] with One-Of-A-Kind, we’re inviting our customers to take the reins of creativity and reimagine the iconic Mini Kensington into something truly personal.”

The service will be available at Kurt Geiger’s flagship stores in London, including the Oxford Street location, and in Miami, headed by the flagship boutique in Aventura Mall.

To mark the London launch, illustrator Willa Gebbie will bring the experience to life by transforming the windows of its Oxford Street flagship store with hand-drawn illustrations.