Fashion Frenzy: H&M's Viral Trench Coat Declared Autumn Must-Have Under £50

Trench coats remain an essential garment for the colder autumn months, and finding an affordable yet stylish option can often be a challenge. However, the high street retailer H&Mhas captivated fashion enthusiasts with its Double Breasted Trench Coat, priced at a wallet-friendly £49.99. This particular item has become a sensation among shoppers, who are eager to acquire it before it sells out.
The H&M trench coat boasts a classic design featuring buttons at the front and a practical detachable tie belt at the waist. Its knee-length, double-breasted silhouette offers a loose fit, making it ideal for layering over jumpers and shirts as temperatures decline. Additional details include long raglan sleeves, adjustable tabs with buttons at the cuffs, functional welt front pockets, and a single back vent for enhanced movement.

Photo Credit: The Sun
Available online in cream and two shades of beige, the coat has also been discovered in a luxurious chocolate brown in physical stores, a hue many fashionistas are touting as the colour of the season. Sizing ranges from XXS to XXL, though due to its immense popularity, some sizes have already sold out. Shoppers note that the coat tends to run a little large, suggesting it might be beneficial to try on different sizes. Its timeless appeal ensures versatility and longevity, making it a valuable addition to any autumn wardrobe.
The coat's popularity has been amplified on social media platforms like TikTok, where influencers such as Ruth Young (@ruthyoungx)have showcased its styling potential, garnering significant attention and enthusiastic responses from viewers who are keen to purchase the 'gorgeous autumn staple'.
In related news, H&M is implementing a significant change to its membership rewards program, effective October 1. The brand's sought-after £3 bonus vouchers will now require members to accumulate 150 points, equating to £150 spent, to qualify. This marks an increase from the previous requirement of 100 points, or £100 spent, making it more challenging for customers to earn rewards. An H&M spokesperson clarified that this update is part of the ongoing evolution of their membership program, aiming to better reflect customer engagement and enhance relevance.

Photo Credit: Daily Express
Despite the change, members will continue to enjoy benefits such as earning points for every pound spent, along with extra rewards for completing their profiles, participating in the garment collecting program, and utilizing their own bags during shopping. All previously earned points will remain valid, allowing members to continue unlocking rewards both in-store and online.
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