EY's Exit Creates $1bn Opportunity in Francophone Africa Consulting Market
Global audit and consulting giant EY is reportedly preparing to withdraw from Francophone Sub-Saharan Africa, according to information from Confidentiel Afrique. The firm, part of the “Big Four” alongside PwC, KPMG, and Deloitte, currently operates in 11 countries in the region, including Senegal, Guinea, and Cameroon.
EY’s exit, expected in 2026, follows the move by PwC, which separated its Francophone Sub-Saharan operations from its global network in April 2025, ending more than five decades of collaboration.
The departure would create an opening in the regional market estimated between $500 million and $1 billion per year for professional services such as audit, tax advisory, transactions, and consulting, based on the region’s proportionate share of EY’s global footprint.
The withdrawal creates significant opportunities for other major players still active in the region, particularly KPMG and Deloitte, who may expand their local operations to capture market share.
The changing market is not only favorable for multinationals. Local consulting firms are also gaining ground, positioning themselves as credible alternatives. In Senegal, for example, former PwC partners have launched MANSA (Audit) and NEXORA (Tax and Consulting), demonstrating that clients increasingly value proximity, local expertise, and cost control.
These emerging African firms have deep knowledge of local regulations and markets, allowing them to offer more tailored and potentially more competitive services. They also face fewer regulatory pressures than global giants, providing additional flexibility.
A Shifting Market with High Potential
EY’s planned departure comes as several sectors across Africa are experiencing strong growth. Financial services, fintech, digital transformation, and cybersecurity stand out. A McKinsey report projects that Africa’s financial services market could generate $230 billion in revenues by 2025, with Francophone West Africa expected to grow 13% annually.
Opportunities extend beyond digital sectors. EY’s exit leaves room for firms supporting foreign direct investment (FDI) in renewable energy, a key industry for Sub-Saharan Africa. These sectors are attracting growing capital flows, especially in Central and West Africa, as highlighted in the 2024 EY Africa Attractiveness Report.
Demand for advisory services to structure projects, manage tax risks, and optimize investments remains high. Mergers and acquisitions (M&A) and financial consulting also present major openings. EY’s exit will ease competition in these areas, allowing new players to support cross-border deals and business transformations, especially in technology and services.
Small and medium-sized enterprises (SMEs), which are vital to regional economic growth, also face a pressing need for accessible audit, tax, and advisory services. Often underserved by global firms, these businesses require tailored solutions in financial management, access to funding, and growth strategies.
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