EU Parliament Press Conference on Green Claims Directive

The European Parliament's co-rapporteurs, Sandro Gozi (Renew, FR) from the Committee on Internal Market and Consumer Protection, and Tiemo Wölken (S&D, DE) from the Committee on the Environment, Climate and Food Safety, are scheduled to hold a press conference on Monday, June 23, 2025, at 15:15 CEST. This event will take place in the Anna Politkovskaya press conference room at the European Parliament in Brussels, located in the SPAAK building, room 0A50. During the conference, the co-rapporteurs will explain their position on recent developments regarding the Green Claims Directive and will answer questions from the media.
Accredited media representatives have the option to attend the press conference in person. For journalists wishing to ask questions remotely, connection will be available via Interactio, which is supported on iPads with Safari and Mac/Windows operating systems with Google Chrome. The press conference will also be webstreamed live on the Parliament’s Multimedia Centre, and a recording will remain available for later access.
The press conference addresses significant developments concerning the Green Claims Directive, a legislative proposal initiated by the European Commission in March 2023. The primary objective of this directive is to enhance the reliability of environmental marketing practices across Europe. Its legislative journey has seen the Parliament adopting its first reading position on March 12, 2024, followed by the Council's agreement on its position on June 17, 2024.
Negotiations on the final text of this crucial draft law commenced in January 2025. A conclusion was anticipated today, Monday, June 23, at a scheduled meeting. However, a key development that the co-rapporteurs will be reacting to is the official cancellation of this Council meeting, which has postponed the finalization of the directive.
The core objective of the Green Claims Directive is two-fold: to safeguard consumers from deceptive environmental marketing claims and to regulate environmental labelling schemes within Europe. To achieve this, the draft law proposes that companies intending to use complex environmental marketing claims in Europe must submit these claims, along with supporting evidence, to national accredited verifiers for pre-assessment and approval. This measure aims to ensure transparency and accuracy in environmental advertising.