The rapid pace of digital innovation is changing the way businesses operate, and the adoption of new technologies can have a significant impact on the insurance value chain. To keep pace with these fast-moving developments and make sure insurance supervisors can better take into account the sector specific opportunities and risks that come with digitalisation, EIOPA is launching a market survey on generative AI. EIOPA decided to focus specifically on generative AI rather than on AI more broadly in order to simplify the approach and given the technology’s unique characteristics.

The survey aims to gather information about the extent to which insurance undertakings have implemented or are planning to implement generative AI solutions, whether and how these differ from their adoption of traditional AI systems and what governance and risk management measures they are taking to ensure a responsible use of the technology.

EIOPA intends to use the aggregated responses to the survey to help stakeholders have a clear view on the evolution of generative AI across the sector in the EU, and to enhance supervision by drawing on real-life experiences. By doing so, EIOPA aims to maintain robust consumer protection safeguards and promote better outcomes for consumers as insurers adopt novel digital technologies.

The survey on generative AI will be distributed to insurance companies via their National Competent Authorities. However, any undertaking is welcome to complete the survey online by clicking on the link below before 15 July 2025.

Go to the Survey