Kourtney Kardashian Barker’s supplement brand, Lemme, has faced significant backlash over several of its products, including an 'Ozempic-style' weight-loss pill, cellulite reduction capsules, and 'vagina gummies'. These controversies highlight a broader debate about celebrity-endorsed wellness products, scientific backing, and the potential exploitation of body image insecurities.

For years, the Kar-Jenner sisters have been subject to speculation regarding their use of Ozempic, a diabetes drug that gained prominence as a weight-loss aid. Capitalizing on this trend, Kourtney Kardashian Barker’s brand, Lemme, launched its latest product, GLP-1 Daily. Marketed as an 'Ozempic-style' weight-loss supplement, it directly references the GLP-1 hormone—a synthetic version of which is the active ingredient in Ozempic. While Ozempic is a weekly injectable that slows digestion and dulls hunger pangs through a synthetic GLP-1 hormone, Lemme’s GLP-1 Daily is a pill claiming to naturally increase GLP-1 levels using lemon and saffron extracts. The brand states it is designed to 'reduce body weight, visceral fat, and hip and waist circumference'. Kourtney herself promoted an article indicating her desire to be 'in on the Ozempic boom', and a brand email described it as 'a GLP-1 solution without the side effects' of Ozempic. A single purchase of 30 servings costs £69, with a discounted monthly subscription at £55.23.

However, the GLP-1 Daily has drawn sharp criticism from both fans and medical professionals. Many argue it is a 'facade' and 'false marketing', pointing out that oral supplements cannot mimic the effects of GLP-1 medications for weight loss, as enzymes would quickly engulf systemic GLP-1. Naveen Cavale, a plastic surgeon, condemned the product as 'incredibly misleading' and a 'cash grab', particularly harmful to young women struggling with body image. He emphasized that the supplement lacks the scientifically proven impact of injectable medications like Ozempic, which contains semaglutide, a rigorously tested GLP-1 receptor. Cavale warned that such unproven products create 'false hope' and can lead to frustration, feelings of failure, and worsened body image issues, intensifying anxiety and depression.

Lemme's small print explicitly states that its claims 'have not been evaluated by the Food and Drug Administration (FDA)' and that the product is 'not intended to diagnose, treat, cure or prevent any disease'. This disclaimer underscores the lack of regulatory oversight and scientific validation that FDA-approved products undergo, which ensures safety, efficacy, and security.

Beyond the GLP-1 Daily, Lemme has faced other controversies. In June, Kourtney launched Lemme Smooth, a daily tablet claiming to 'combat cellulite from the inside out' and reduce cellulite in just 28 days. Despite containing French Cantaloupe Melon (SOD B Dimpless), an antioxidant touted as clinically studied, medical experts like Naveen Cavale again dismissed it as a 'fad' and an 'ineffective solution to a perfectly normal condition'. He stressed that cellulite is a common, natural skin condition affecting most women and lacks any significant, long-lasting results from such pills. He advised a holistic approach of balanced diet, exercise, and positive body image instead of 'wasting money on these dubious products'. Lemme Smooth also carries the same FDA disclaimer regarding unproven claims.

Another product, Lemme Purr, the brand’s vagina gummies, also sparked outrage. Marketed to boost vaginal health and 'alter its taste' with ingredients like pineapple, Vitamin C, and probiotics, it was fiercely criticized by gynecologist Dr. Jen Gunter. Dr. Gunter, author of 'The Vagina Bible', called anyone suggesting a vagina isn't 'fresh' or needs 'improved taste' a 'misogynist and awful person', directly accusing Kourtney Kardashian of a 'grift'. Dr. Gunter also disputes the notion that consuming pineapples affects the taste of bodily fluids.

Kourtney Kardashian, often portrayed as the most health-conscious sister, launched Lemme in September 2022, stating her mission to create 'science-backed' vitamins with 'clinically-backed ingredients'. Her interest in wellness reportedly stemmed from becoming a mother. However, the consistent pattern of launching products with unverified claims and facing strong opposition from medical experts suggests a disconnect between the brand's marketing and scientific reality. Critics consistently view these products as attempts to exploit societal pressures and insecurities for financial gain, rather than offering genuine health solutions.