Monday, May 19, 2025

In a bold step toward redefining travel industry connections in China, Dida, a leading global B2B travel distribution company, successfully launched its inaugural ‘Engage’ events across the key Chinese cities of Chengdu and Shenzhen from May 13th to 15th, 2025. These highly anticipated events marked a significant milestone for Dida as it united over fifty premier hotel brands representing six of the most sought-after travel destinations among Chinese tourists — Thailand, Malaysia, Singapore, Hong Kong, South Korea, and Vietnam.

The ‘Engage’ events were designed not only as a platform for networking but as a comprehensive marketplace, bringing together some of the world’s most prestigious hospitality players alongside influential regional brands. Among the standout participants were internationally renowned hotel groups such as Marriott International, Wyndham Hotels & Resorts, and Las Vegas Sands Corporation. These global giants shared the stage with powerful Southeast Asian hotel brands including S Hotels & Resorts, ONYX Hospitality Group, Anantara Group, Millennium Hotels & Resorts, and Ormond Hotels. This impressive lineup showcased the diverse offerings and wide spectrum of accommodations available to Chinese travelers, ranging from luxury resorts to boutique properties.

A key highlight of these events was their inclusive approach to addressing multiple travel market segments. The agenda covered an extensive array of travel categories, including Free Independent Travelers (FIT), group tours, Meetings, Incentives, Conferences, and Exhibitions (MICE), as well as family travel. This broad focus ensured that hotel partners and travel agencies alike could explore and tap into every major facet of the burgeoning Chinese outbound travel market, which continues to grow rapidly in both volume and complexity.

Dida’s ‘Engage’ events drew an enthusiastic crowd, attracting over four hundred of the company’s top travel agency customers from the Chengdu and Shenzhen regions. The vibrant atmosphere was charged with opportunities for collaboration, knowledge exchange, and innovative thinking. Participants engaged in dynamic discussions and interactive sessions that not only enhanced business connections but also spurred fresh ideas for meeting evolving traveler demands.

These events also served to reinforce Dida’s freshly unveiled brand identity and strategic mission. Embracing the mantra ‘Driven by Tech, Powered by People,’ Dida highlighted its commitment to marrying advanced technology with personalized service. The company’s vision is to create a seamless global travel ecosystem that efficiently connects supply and demand, leveraging both cutting-edge digital tools and human expertise.

True to its tech-driven ethos, Dida showcased its latest breakthroughs in artificial intelligence during the ‘Engage’ events. Attendees experienced firsthand the power of Dida’s advanced AI integrations embedded within its online booking platform. These innovations focus on enhancing the user experience for travel agents, enabling them to achieve higher conversion rates through more intuitive, efficient booking processes.

Additionally, Dida unveiled generative AI-powered marketing solutions tailored to the hospitality sector. These tools are designed to help hotel brands amplify their presence and boost sales across key Chinese social media channels, which have become essential platforms for influencing travel decisions. By combining AI-driven content creation with deep market insights, Dida empowers its hotel partners to engage effectively with China’s digitally savvy travelers.

The success of the inaugural ‘Engage’ events has laid a solid foundation for Dida’s ambitious plans to expand this event format further. Recognizing the immense potential of China’s outbound travel market, Dida aims to refine and replicate the ‘Engage’ model to create strategic opportunities for hotel partners worldwide. By facilitating direct access to some of the fastest growing and most lucrative source markets, these events will enable global brands to position themselves more effectively to Chinese consumers.

Looking ahead, Dida is committed to rolling out ‘Engage’ events throughout Asia, with plans to eventually extend this innovative approach to other international regions. This vision aligns with the company’s broader strategy to foster meaningful connections between travel suppliers and demand generators across the globe, supported by a blend of human touch and advanced technology.

Commenting on the events,  said “The engage events in Chengdu and Shenzhen have surpassed all our expectations. The feedback from our valued hotel partners has been excellent. They genuinely value Dida’s ability to provide them with significant reach and brand awareness to top travel agent customers – a high-quality channel that drives significant incremental bookings from hard-to-reach markets all the while working in true harmony with their direct marketing activities. A big thank you to our valued partners and travel agency customers, you really made this event special!”

Dida’s inaugural ‘Engage’ events in Chengdu and Shenzhen represent a forward-thinking approach to travel industry collaboration, setting new standards for B2B engagement within China’s complex and rapidly evolving travel landscape. By combining an impressive roster of hotel partners, comprehensive market coverage, and state-of-the-art AI innovations, Dida is positioning itself as a transformative force in global travel distribution.

These events mark the beginning of an exciting journey toward a more integrated, efficient, and technology-enhanced travel ecosystem—one that benefits hotel partners, travel agents, and ultimately the millions of Chinese travelers exploring the world. With a clear roadmap for growth and expansion, Dida’s ‘Engage’ series is poised to become a cornerstone event in the international travel calendar.