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Delta using AI for airfare pricing

Published 1 day ago1 minute read

It is testing AI to dynamically price airfares on 3% of its domestic network, which could progressively increase to as much as 20% of flights by the year end.

The new AI pricing tool is developed by Israeli tech firm Fetcherr.

The AI pricing model predicts airfares based on real-time demand.

Delta President Glen Hauenstein confirmed AI-powered pricing is live and plans are in place to  increase its coverage to up to 20% of fares.

AI airfare pricing also enables more personalized adjustments based on search and travel history, as well as overall real-time demand.

 

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