The Indian consumer PC market is experiencing robust growth, fueled by the increasing popularity of gaming and the advent of AI-powered PCs. This trend aligns with a broader global shift towards artificial intelligence (AI) PCs, which are projected to dominate the market by 2028. According to Indrajit Belgundi, Senior Director and General Manager of Client Solutions Group at Dell Technologies India, nearly 98% of all PCs are expected to feature AI capabilities by 2028, incorporating new neural processing units (NPUs) to handle AI tasks directly on devices.

"By 2028, almost 98% of all PCs will be AI PCs that come with new NPUs that run AI tasks directly on the phone. They are designed to be faster, more secure, energy-efficient that will take productivity, creativity, and collaboration to new levels in the workday. It will be huge," Belgundi stated, emphasizing the transformative potential of AI PCs.

Dell Technologies has launched its widest AI PC portfolio yet, featuring the Dell Pro and Dell Pro Max series, designed to cater to diverse professional needs, ranging from portable productivity to high-performance workloads such as animation, video rendering, and AI model fine-tuning. The new lineup includes models powered by Intel Core Ultra, AMD Ryzen, and Qualcomm Snapdragon processors, providing a range of options tailored to varied AI and performance requirements.

The Dell Pro series emphasizes lightweight, portable designs, while the Dell Pro Max models cater to power users requiring robust computing capabilities. The portfolio includes Dell Pro 14 and 16, Pro 13 to 16 Plus, and the Pro 13 and 14 Premium, along with new desktop form factors—micro, slim, and tower—all featuring AI-optimized NPUs for better performance and energy efficiency.

Belgundi highlighted the significance of edge computing in driving the adoption of AI PCs. Edge computing processes data closer to its source, reducing latency, saving bandwidth, and enabling faster real-time insights. "AI, as we speak, is coming to the Edge. More and more workloads are getting deployed on the Edge, and that's where having the right AI PCs or AI client devices are becoming much more important and relevant for customers across India and the world," he noted.

To support on-device AI development, Dell has introduced the Pro AI Studio, a toolkit built around NPU technology. It’s designed to help developers and IT teams build and deploy AI applications more efficiently, with Dell claiming up to a 75% reduction in development time. The Dell Pro AI Studio is described as the most complete toolkit available for AI PC development, simplifying and accelerating the deployment of AI applications.

Security and manageability are also key priorities. Dell’s commercial PCs feature advanced management tools and built-in security measures, offering end-to-end fleet oversight for IT teams. Additionally, Dell continues to integrate sustainable practices into its hardware design, including modular components for easier repairs, recycled materials, and reduced cobalt in batteries.

Dell is also focusing on empowering its partners through comprehensive training initiatives, including regular online and in-person sessions, to equip them with the insights and tools needed to provide tailored and effective solutions to customers.

India is a key market for Dell, ranking among the top five globally. "India is not just important; it's a market where we aim to achieve hyper-growth," Belgundi emphasized. Dell has been proactive in supporting India's growth, participating in the Production Linked Incentive (PLI) scheme for IT hardware and submitting a proposal for the new component scheme.

Dell reported a full-year revenue of USD 95.6 billion in FY25, up 8% year over year, and holds a 16.1% market share in the India PC market, according to IDC. The company has given a full-year revenue growth guidance of 8%.

With its latest AI PC portfolio, Dell aims to meet the evolving demands of modern workplaces, balancing performance, security, and environmental responsibility. The company's AI-first approach extends beyond laptops, with new micro, slim, and tower form factor desktops that pack serious computing power with AI-optimized NPUs, allowing for energy-efficient, high-performance computing in any workspace.