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Danone becomes official partner of CAF reaffirming its commitment to health through food, sports

Published 3 days ago3 minute read

Antonione De Saint-Affrque, Danone CEO and Veron Mosengo-Omba, CAF General Secretary during the 2025 CAF and Danone official signing ceremony at the Le Carre D Or in Casablanca, Morocco on 8 July 2025 ©Samuel Shivambu/BackpagePix

The Confederation of African Football (CAF) and Danone, a leading player in nutrition in Africa and the parent company of FanMilk Ghana, have announced the signing of an agreement, making Danone an Official Partner of the TotalEnergies CAF Africa Cup of Nations (AFCON), Morocco 2025 and the TotalEnergies CAF Women’s Africa Cup of Nations (WAFCON), Morocco 2024.

This partnership strengthens Danone’s and FanMilk’s commitment to promoting health through food across the African continent, where both sports and nutrition play an essential role at every stage of life.

Building on its Paris 2024 Games legacy, Danone reaffirms its commitment to health through food and sports. Present in Africa for decades, Danone is proud to partner with these two iconic competitions, which bring together generations around shared values of proximity, transmission, and celebration, in perfect resonance with those of the Group.

As an Official Partner, Danone will share its expertise in nutrition for all ages by providing dairy products to over 10,000 volunteers, 5,000 accredited journalists, as well as officials and team members involved in these two major sporting events.

Products will also be available in the stadiums and official fan zones, giving spectators the chance to experience quality nutrition close to the action. Flagship brands from Danone’s African portfolio—Danone, Dan’Up, NutriDay, Jamila as well as FanYogo, FanChoco and FanMaxx from Ghana will be showcased throughout the competitions through campaigns and engaging public activities.

The WAFCON will take place in Morocco from July 5 to July 26, 2025, followed by the AFCON from December 21, 2025, to January 18, 2026.

Beyond the pitch, Danone is committed to supporting the CAF’s African Schools Program by developing educational kits for young footballers. These kits aim to promote the importance of a balanced diet and regular physical activity from an early age.

This initiative builds on the legacy of the Danone Nations Cup, an international children’s football tournament that Danone has organized for over 20 years.

“This partnership fully reflects our mission: bring health through food to as many people as possible. The values of these competitions—proximity, transmission, celebration—deeply resonate with those of Danone. We are proud to be part of these iconic events to showcase our brands and vision across Africa. Africa is the cradle of humanity and will also be its future,” emphasized Antoine de Saint-Affrique, CEO of Danone.

This partnership is part of Danone and FanMilk’s long-term strategy to enhance its positive impact on local communities through a sustainable approach to food.

“As FanMilk celebrates its 65th year of providing refreshing dairy-based products to Ghanaians, the company remains dedicated to being an agent of change, fostering social progress, and ensuring the longevity of its heritage brand. We are proud to announce this partnership, in line with our strong mobilization on responsible waste management and healthy snacking habits since 2018 through the FanMilk School Caravan campaign, in collaboration with the Ghana Education Service”, stated Lionel Parent, Managing Director, FanMilk Ghana.

The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.

The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.

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