Dallas-based Strive, Inc. (Nasdaq: ASST) recently announced a significant milestone in its Bitcoin treasury, surpassing the 15,000 BTC threshold. This achievement follows the strategic acquisition of 444 additional bitcoin for $33.9 million, at an average cost of $76,307 per coin. Strive CEO Matt Cole publicly confirmed this acquisition on X, with further details officially disclosed in an 8-K filing with the U.S. Securities and Exchange Commission (SEC). This latest purchase underscores Strive's consistent and active presence in the market as a prominent corporate Bitcoin accumulator.

Prior to this latest transaction, as of April 24, Strive held 14,557 BTC after an earlier purchase of 789 bitcoin at an average price of $77,890 per coin. The subsequent acquisition pushed its total holdings past the 15,000 BTC mark, representing a substantial asset valued at approximately $1.2 billion at prevailing market prices. According to the company’s SEC filing, its balance sheet as of May 1 indicated $97.9 million in cash and cash equivalents, alongside a $50.4 million position in the Variable Rate Series A Perpetual Stretch Preferred Stock (STRC) of Strategy, the firm led by Michael Saylor, formerly known as MicroStrategy.

Strive's reported outstanding shares include 63,129,587 shares of Class A common stock, 9,893,844 shares of Class B common stock, and 4,959,536 shares of its Variable Rate Series A Perpetual Preferred Stock, which trades under the ticker SATA. This remarkable Bitcoin accumulation milestone also follows Strive’s completion of its acquisition of Semler Scientific in January 2026. This acquisition integrated the medical technology firm as a subsidiary, and at the close of that deal, Strive’s Bitcoin treasury stood at 12,798 BTC, positioning it as the 11th largest public corporate Bitcoin holder globally. Since then, the company has successfully augmented its treasury by more than 2,200 BTC.

Strive proudly identifies itself as the inaugural public asset management Bitcoin treasury corporation, employing a distinctive strategy focused on the growth of Bitcoin per share. The company treats Bitcoin as the benchmark, or "hurdle rate," for all its capital allocation decisions. CEO Matt Cole, who assumed his leadership role in April 2023 and became Chairman in September 2025, has been instrumental in guiding Strive towards a strategy centered on "digital credit." This approach involves structured finance products designed to generate yield through exposure to Bitcoin.

Central to this innovative strategy is Strive's SATA preferred stock. In January 2026, Strive successfully conducted an oversubscribed SATA offering, raising $225 million, with investor demand significantly exceeding $600 million. This stock offers an attractive annualized yield of nearly 13% and notably maintained its peg even during a substantial 50% drawdown in Bitcoin's price. Strive's $50.4 million investment in Strategy's STRC preferred stock further exemplifies its commitment to Bitcoin-backed structured products within the broader corporate treasury landscape.

In the wider context of corporate Bitcoin holdings, Strategy, the Virginia-based firm under the leadership of Executive Chairman Michael Saylor, held an astounding 818,334 BTC as of late April 2026. These holdings were acquired at a cumulative cost of approximately $61.8 billion, with an average price of $75,537 per coin. This monumental stack positions Strategy as the world's largest corporate Bitcoin holder, controlling nearly 4% of Bitcoin's fixed supply of 21 million. Meanwhile, ASST shares experienced a slight decline of 0.05% to $16.23 at the time of reporting. The stock has experienced a significant downturn, shedding an estimated 88% of its value over the preceding six months, a period that encompassed a severe Bitcoin price correction before a subsequent recovery.