Craig Robinson Isn’t Really Quitting Comedy — It’s Likely a Teaser for a New Marketing Campaign

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The reports of Craig Robinson’s retirement from comedy appear to have been greatly exaggerated. Turns out “The Office” star’s so-called “retirement” is believed to be part of a new brand marketing campaign expected to be unleashed in the coming days — and perhaps for a division of AT&T.

Teaser billboards have appeared across Los Angeles in recent weeks announcing, “Craig Robinson is Quitting Comedy,” without any further information. A good indicator that this is part of a teaser campaign, as it is doubtful Robinson would actually spend that kind of outdoor advertising cash to reveal a career change.

Those billboards were in AT&T-style blue, furthering the suspicion that this is part of a new campaign for the telco giant. Why is it believed to be AT&T? Robinson has previously starred in AT&T commercials, jokingly calling himself the company’s “Chief Technology Officer” in one AT&T Business Internet ad,...

See full article at Variety Film + TV

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