Coinstore, a prominent global cryptocurrency platform, has officially unveiled a comprehensive brand upgrade initiative. This transformation introduces its new “One Touch to Crypto” philosophy, alongside a complete redesign of its brand identity, visual systems, product architecture, ecosystem strategy, and compliance mechanisms. Termed Coinstore 2.0, this ambitious overhaul is structured around a four-part transformation blueprint designed to enhance accessibility, security, and equity in the digital asset space.

The first pillar, “New Brand: One Touch to Crypto,” positions Coinstore as a simplified gateway to Web3, aiming to make decentralized access intuitive, seamless, and borderless for users worldwide. Secondly, “New Markets” outlines a strategy to deepen market share within Southeast and South Asia while actively expanding outreach into emerging regions like Africa and Latin America. The third component, “New Alliances,” focuses on building a robust application ecosystem through strategic project investments, Layer 1 partnerships, and deeper Launchpad integrations. Finally, “New Rules” emphasizes strengthening the platform's regulatory infrastructure, incorporating regional compliance measures, AI-driven risk management, and transparent asset custody frameworks.

A significant enhancement within Coinstore 2.0 is the restructuring of its Launchpad module. This will now incorporate AI-assisted evaluation and on-chain identity scoring, shifting from a top-down curation model to a community plus algorithm dual governance framework. This evolution aims to foster a more transparent, inclusive, and meritocratic approach to discovering high-potential Web3 projects. Furthermore, Coinstore is integrating AI to simplify user onboarding, particularly for first-time users navigating the complexities of on-chain interactions. A smart assistant will guide users through crucial steps such as asset deployment, identity verification, and ecosystem exploration, thereby minimizing drop-off rates and accelerating Web3 adoption.

Coinstore is set to officially debut this extensive brand transformation at Coinfest Asia 2025 in August, under the theme “Weaving Your Web3 Journey.” The event will showcase its new visual identity, upgraded Launchpad functionalities, advanced compliance toolkits, and innovative AI-powered features. This ambitious initiative builds upon Coinstore’s already strong foundation, which includes over 10 million registered users as of April, peak daily active users exceeding 200,000, and a presence across more than 175 countries. The platform has also successfully hosted over 100 offline events, cultivating a comprehensive online-to-offline ecosystem.

Coinstore CEO Johnson articulated the vision behind the upgrade, stating, “We’re no longer just a trading platform—we’re a brand that embodies shared values and energizes communities. This upgrade marks our step toward global ecosystem collaboration.” The brand upgrade has garnered significant support from various ecosystem partners, including OMDB, CINO, Axioma, Hackathon City, Edubuk, Chiko, Barin Mineral Token, and StrikeBit, who serve as key collaborators. Media partners for this initiative include leading names such as Odaily, Coingape, MetaEra, DeThings, Coincu, Coinedition, Blockopedia, Techub News, Cointime, Voice Of Crypto, Lydian Labs, Droom Droom, Coinscapture, Connect Web3, Toktimes, and GeekMetaverse.

About Coinstore: Registered in BVI, Coinstore is a leading global platform for cryptocurrency and blockchain technology, committed to building an ecosystem that provides universal access to digital assets and blockchain innovation. With over 10 million users worldwide and more than 1,100 listed tokens, including over 100 premium digital assets, Coinstore is dedicated to delivering secure, professional, and accessible digital asset trading services. As a pioneer in Launchpad offerings, Coinstore’s Launchpad projects have demonstrated remarkable performance, achieving an average ROI exceeding 1,200%.