Charlotte's Web Unveils Brightside Hemp-Derived THC Approach

Charlotte's Web Holdings, Inc. (TSX: CWEB) (OTCQX: CWBHF), a recognized legacy leader in hemp wellness, has announced the launch of Brightside™, an innovative new line of low-dose THC gummies. These gummies are meticulously created to elevate daily rituals and are designed to support relaxation, focus, and recovery. The Brightside line by Charlotte's Web is built upon a strong foundation of trust, quality, and purpose, values synonymous with the brand, and is powered by cGMP excellence and B-Corp principles. This launch is positioned not merely as a product introduction but as a movement towards mindful and empowered THC wellness.
Brightside™ is specifically formulated for the health-conscious consumer, including those curious about THC or individuals seeking a more measured and intentional experience with cannabinoids. A key feature of the Brightside gummies is the incorporation of TiME INFUSION® rapid onset technology, which allows effects to begin in just 5 to 15 minutes—a significant improvement in speed compared to traditional edibles. Each gummy contains a micro-dose of hemp-based THC, thoughtfully paired with a purposeful blend of CBD, CBC, and CBG to ensure a balanced and elevated experience.
The initial Brightside™ launch includes three unique formulations, each targeting specific wellness needs. Rest & Relax is marketed as a way to unwind and "vibe," combining a microdose of THC with CBD to help melt away tension and allow users to enjoy the moment. Focus & Flow is designed for rapid cognitive support; one gummy aims to switch users into a focused mode within five minutes, containing THC, CBD, and CBG to help sharpen the mind for various tasks. Lastly, Relieve & Ease is a fast-acting formulation that targets physical discomfort, aiming to soothe soreness and aches with its blend of CBD, THC, CBC, and CBG, helping users ease tension and resume their daily activities.
Bill Morachnick, CEO of Charlotte's Web, elaborated on the vision behind the new product line: "Brightside is for anyone who's ever wondered if hemp THC could fit into their wellness routine—but didn't know where to start. Brightside represents our strategic response to growing consumer demand for precision wellness solutions that integrate THC." He further emphasized the company's approach: "We've leveraged advanced delivery technology and thoughtful formulations to create a product that's not only fast-acting and consistent, but also rooted in our commitment to safety, transparency, and evidence-based wellness. It's a smarter way to explore THC—designed for those who want to feel better with controlled experiences."
The introduction of Brightside™ occurs at a pivotal moment for the hemp industry, which is witnessing a surge in consumer demand for low-dose THC edibles. This market momentum aligns with Mr. Morachnick's scheduled participation in an upcoming panel at the Benzinga Cannabis Capital Conference on June 10th. The panel, titled "The Hemp Industry Divide: Quick Cash vs. Sustainable Growth," will delve into the critical choices facing brands and investors as the market matures. It will highlight the importance of innovation grounded in trust, science, and a long-term vision—principles that are central to the Brightside™ launch.
Brightside™ is presented as a new line of fast-acting hemp-derived THC gummies from Charlotte's Web, designed to elevate the user's wellness journey with precision and care. Featuring three unique formulations—Relieve & Ease, Rest & Relax, and Focus & Flow—Brightside gummies combine micro- to moderate doses of THC with synergistic cannabinoids, offering targeted benefits in just 5-15 minutes. The product line embodies a commitment to innovation and wellness, empowering individuals to enhance their daily experiences with curated cannabinoid formulations. Crafted for both the THC-curious and seasoned users, these gummies are made with US-grown hemp and are compliant with the 2018 Farm Bill. All Brightside products are marketed as dietary supplements and are not intended for sale to persons under the age of 21.
Charlotte's Web Holdings, Inc., a Certified B Corporation headquartered in Louisville, Colorado, is a botanical wellness innovation company and a market leader in hemp extract wellness. Its product offerings include Charlotte's Web whole-plant full-spectrum CBD extracts, as well as broad-spectrum CBD and cannabinoid isolates. The Company's hemp extracts naturally contain botanical compounds such as cannabidiol (CBD), CBN, CBC, CBG, THC, terpenes, flavonoids, and other beneficial compounds. Charlotte's Web's diverse product categories include CBD oil tinctures, various CBD gummies (for sleep, calming, exercise recovery, immunity), CBN gummies, hemp-derived THC microdose gummies (like Brightside™), functional mushroom gummies, CBD capsules, CBD topical creams and lotions, and CBD pet products for dogs. Through its substantially vertically integrated business model, Charlotte's Web maintains stringent control over product quality and consistency, employing analytic testing from soil to shelf for quality assurance. Charlotte's Web products are distributed to retailers and healthcare practitioners throughout the U.S.A. and are also available online via the Company's website.
Certain information provided in company communications, including statements regarding Brightside™, constitutes forward-looking statements or information within the meaning of applicable securities laws. These statements are typically identified by words such as "may," "will," "should," "anticipate," "expect," "project," "estimate," "plan," "intend," "believe," and similar expressions suggesting future outcomes. Forward-looking statements are not guarantees of future performance and involve a variety of assumptions, known and unknown risks, and uncertainties. Factors that could cause actual results to differ materially include regulatory changes, product development success, sales and marketing effectiveness, R&D outcomes, managing growing conditions, human resource availability, compliance, liquidity, capital availability, and consumer demand. These statements are based on management's current experience, perception of trends, and other factors deemed appropriate. Material assumptions include regulatory stability, anticipated sales, marketing success, and R&D outcomes. Risks also pertain to supply chains, market competition, revenue fluctuations, loss of partners, talent retention, and economic factors, as detailed in the Company's Annual Report on Form 10-K for the year ending December 31, 2024, and other filings with the SEC and Canadian securities authorities. The Company assumes no obligation to update forward-looking statements except as required by law.
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