Della Vite expanded into the ready-to-drink market on July 10, 2025, with a comprehensive five-strong spritz range that marks the prosecco brand's entry into canned beverages. Co-founded by model and actress Cara Delevingne alongside her sisters, the brand leveraged its premium Italian wine heritage to create ‘Aperitivo Spritz,’ ‘Hugo Spritz,’ and ‘Sicilian Lemon Spritz’ at 10% ABV, plus ‘Bellini Spritz’ at 7.5% ABV and the non-alcoholic Aperiti-No Spritz. Each variant features an Italian white wine base produced at the same Valdobbiadene region winery that crafts Della Vite's signature prosecco, ensuring consistency with the brand's established quality standards. The RTD range launches in eight-packs of 20cl cans, positioning itself in the premium convenience segment.

This strategic expansion capitalizes on the growing spritz trend while offering consumers the accessibility of canned formats without compromising on the authentic Italian experience that defines the Della Vite brand identity.

Image Credit: Della Vite