CardVault by Tom Brady, a trading card and memorabilia store, is set to celebrate its grand opening in East Hampton on May 22, with a special appearance by the NFL star.

Located at 47 Newtown Lane,  the store is the fifth location of the growing chain, according to its website.

The company, formed in 2020, announced that Brady acquired 50% ownership of the CardVault brand in February with an eye on expansion. It has other locations in New Jersey, Massachusetts and Connecticut.

"Bringing CardVault to East Hampton, a community known for being on the cutting edge of art, culture, and collecting, is an exciting step forward for our brand, collectors and fans worldwide," said Ed Kane, the company’s co-founder, in a news release Thursday. "We’re proud to offer a destination where people can connect with the culture of collecting in such a unique and vibrant setting."

CardVault by Tom Brady offers a selection of rare sports cards, collectibles and memorabilia from both sports and entertainment, according to its website. In addition to sports paraphernalia, the store also sells trading cards including Pokemon, Yu-Gi-Oh and Magic: The Gathering. The store also has grading and authentication services for collectibles, as well as a "vault" with limited edition Tom Brady merchandise. There's also a lounge where customers can open their cards and hang out with other enthusiasts.

The company announced via social media that Brady will visit East Hampton at 5 p.m. starting at the Herrick Park football field at 67 Newtown Lane and teased "special things" planned for guests. Brady was recently featured on the YouTube series "Card Shopping," where he showed off the CardVault store at the American Dream mall in New Jersey and bought an autographed Patrick Mahomes rookie card for $7,500.

"Sports collectibles and cards have been part of my DNA since childhood, and CardVault has set the gold standard for what a modern fan experience should be," Brady said in a February news release. "This isn't just about buying and selling cards; it's about curating history, building community, turning fans into collectors, and giving them access to own great moments in sports."

The sports trading card market was valued at $1.47 billion in 2023 and is estimated to rise to $3.7 billion by 2032, according to a report by market intelligence firm SkyQuest Technology Group.Brady is a former NFL quarterback and seven-time Super Bowl champion who played for the New England Patriots from 2000-19 and Tampa Bay Buccaneers from 2020-22. He is now a football commentator for Fox.