Tata Tele Business Services (TTBS) marked MSME Day 2025 with the launch of its ‘Zidd Hai To Jeet Hai’ (If there is resolve, there is victory) campaign, honouring the perseverance of India's micro, small, and medium enterprises (MSMEs). The campaign features three short films that depict resilience in technology, financial services, and manufacturing, spotlighting MSMEs as key contributors to GDP and employment. The films showcase IT firms innovating in small towns, fintech companies expanding access in underserved regions, and homegrown manufacturers competing globally. TTBS highlights ‘zidd’—unshakeable will—as a defining trait of MSMEs, positioning it as the force behind their success. The campaign promotes TTBS’s digital solutions tailored to MSME needs, such as Smartflo UCaaS, secured cloud connectivity, and cybersecurity services.

Asian Paints has launched Tractor Emulsion Varnamaalai (Garland of Colours), a shade guide inspired by Tamil TV serials, to offer culturally relevant home décor options in Tamil Nadu. The guide features colour palettes based on popular characters from serials such as Kayal, Moondru Mudichu, and Singapenne, which collectively reach 41 million viewers monthly. The visual reference includes actors Chaitra Reddy, Swathi Konde, and Maneesha Mahesh in set-based scenes to help consumers visualise room-specific designs. The guide provides 65 curated colour combinations and design cues tied to familiar living spaces, such as bedrooms and dining areas. Physical copies are available at Asian Paints outlets and can also be accessed via SMS or online. Asian Paints notes that colour is both cultural and emotional, and Varnamaalai seeks to simplify and personalise the selection process.

UGRO Capital has launched a nationwide campaign titled #BharosaMSMEpar (Trust in MSMEs) to support India’s 6.3 crore micro, small, and medium enterprises (MSMEs). Building on last year’s ‘MSME Accha Hai’ (MSMEs Are Good) initiative, the new campaign invites citizens to pledge public support for local businesses. At the centre of the campaign is an AI-generated video manifesto featuring visuals of small businesses and narrated by Vivek Law. The video urges viewers to take the pledge and download a personalised certificate through a dedicated microsite. The movement also includes ‘Main MSME Hoon’ (I Am an MSME) films showcasing the voices of machines and factory floors to personify enterprise resilience. The campaign was launched on The Simple Hai Show and will roll out at events including the ICAI Varanasi MSME Mahotsav. UGRO aims to reach over one million people by World MSME Day (today) through digital, PR, and on-ground activations.

Lowe Lintas and LTK Industries have released a new campaign for innerwear brand Hint, continuing last year’s 'Bhagakar Le Jaunga' (I’ll Elope with Her) storyline with a new ad titled ‘Ek Hint To Dete’ (At Least Give a Hint). The film features Tiger Shroff and Tara Sutaria in a plot set aboard a private jet. Sutaria’s character is taken away by her father to prevent her from reuniting with Shroff’s character. A mid-air emergency leads to a twist ending, where Shroff, disguised as the aircraft’s captain, rescues her, dressed only in Hint innerwear. The campaign, aimed at building Hint’s bold identity, is now live across television, digital, outdoor, and social platforms. It continues the brand’s storytelling approach anchored in humour and romance, positioning Hint as youthful and expressive. Hint is part of LTK Industries, and the creative agency behind the campaign is Lowe Lintas. Production was handled by Jamic Films, and the spot was directed by Shirish Dahiya.

Myntra has launched a new campaign for its expedited delivery service, M-Now, targeting fashion and beauty emergencies. The ad films, created by DDB Mudra, feature actors Vihaan Samat and Sumukhi Suresh, alongside influencers Sakshi Shivdasani and Ayesha Kanga. In the first film, set in a courtroom, the characters receive last-minute wardrobe assistance via M-Now. The second film portrays a beauty emergency at a police station, where the protagonists use the service for urgent make-up deliveries. M-Now promises delivery starting in 30 minutes across Bengaluru, Delhi-NCR, and Mumbai. The campaign positions M-Now as the go-to option for urgent style and grooming needs. With over 90,000 stock-keeping units from 600 brands, M-Now includes offerings from labels like Levi’s, Tommy Hilfiger, and MAC. The films are available on Instagram and YouTube, and the campaign extends Myntra’s positioning as a fast and responsive fashion and beauty platform.

Mother Dairy has launched an outdoor advertising campaign in Lucknow and Varanasi, executed by MOMS, the outdoor media unit of Madison World. The campaign spans billboards, train wraps, metro station branding, LEDs, and flyover bridge facades across high-traffic locations. Through this campaign, the brand aims to strengthen its visibility in the key consumer markets of Uttar Pradesh. MOMS is part of Madison World, which offers specialised services in outdoor advertising, rural marketing, retail, and activation.

SW Network and Flipkart have launched a campaign titled 'Har Scene Ka Asli Partner' (The Real Partner for Every Scene) for the OPPO K13x 5G smartphone. The campaign targets Gen Z consumers and positions the device as a durable, fast-charging, and reliable companion. The campaign features scene-based billboards, charging port-equipped billboards at college campuses, and pothole-triggered street activations showcasing the phone’s durability. Print ads in Dainik Jagran and Navbharat Times highlighted real-life problems such as battery and durability issues, tied back to the K13x's features. The campaign extended to digital platforms through memes and creator content. Influencers such as Abhijeet Kain, Ankur Agarwal, and Sayani Pradhan participated in creating skits and memes, which garnered millions of views across Instagram and Moj.

Cashify has launched its latest campaign, 'Phone Wala Shagun' (Phone as Wedding Gift), to promote the resale of idle smartphones by linking the idea with familiar wedding rituals. The campaign reimagines traditional wedding cash customs, replacing currency notes with used mobile phones to highlight their resale value. Set at an Indian wedding, the campaign film shows guests and relatives offering old phones instead of envelopes filled with money. The groom even arrives with a garland of old devices. The narrative builds up to the message that unused phones represent untapped monetary value, which can be realised through resale on platforms like Cashify. The digital campaign is live across Instagram, YouTube Shorts, and Meta, targeting new users during India’s festive upgrade season. India sees over 30 crore users eligible for smartphone upgrades annually, while many old devices remain unused. Cashify aims to shift this behavioural inertia by embedding resale into culturally significant moments. To execute the concept, Cashify partnered with Dhindora Media, a storytelling studio focused on Gen Z and millennial audiences. 'Phone Wala Shagun' follows previous initiatives such as 'Lie Hard' and is part of Cashify's push to evolve from a resale utility to a culturally integrated brand.

Bata India has launched a new campaign for Floatz, a range of waterproof, lightweight clogs promoted as suitable for monsoon conditions. The campaign features content creator Prajakta Koli, who plays a news reporter in a promotional film across social media platforms. The Floatz line features double cushioning, FloFoam soles, anti-skid grip, and arch support. Available in pastel colours, the footwear starts at INR 1,199 and is marketed as adaptable for daily use, including rainy-day commutes and casual outings. The footwear is available across 1,900 Bata stores and online via bata.com. Bata India serves around 2.60 lakh customers daily through its large footwear retail network.

OPPO India has launched its new campaign, ‘Live the Aawara Life’(Live a wanderer’s life), to promote the upcoming Reno14 Series. A teaser film featuring actor Ranbir Kapoor introduces the campaign, drawing inspiration from classic cinema while highlighting the smartphone’s features. The black-and-white opening of the film transitions into colour, symbolising the fusion of nostalgia and modernity. Kapoor appears in an Aawara-inspired look, referencing the iconic 1950s film by Raj Kapoor, before reflecting on spontaneity and living in the moment—core themes of the campaign. The video includes glimpses of the Reno14 Series and its 3.5X Telephoto Portrait Camera, as well as cameos of Kapoor’s co-stars Ishaan Khattar, Siddhant Chaturvedi, and Pooja Hegde. The campaign is currently live across OPPO India’s digital platforms.

Kotak Education Foundation has launched an integrated marketing campaign titled 'Future Ka Golden Ticket' to promote its Kotak Junior Scholarship Programme. The campaign features real-life beneficiaries and their success stories to raise awareness about the scholarship opportunity for students from underserved communities. The campaign centres on a brand film showcasing beneficiaries whose lives have been impacted by the scholarship. The outreach includes outdoor advertising on bus shelters, bus panels and cabs across urban locations, plus guerrilla marketing initiatives including tricycle activation in underserved neighbourhoods. The campaign highlights KEF's offerings beyond financial assistance, including mentoring, academic support, and life-skills development. The portrayal of real beneficiaries is aimed at adding authenticity and credibility to the programme. Kotak Education Foundation operates under Kotak Karma, the corporate social responsibility arm of Kotak Mahindra Group. The foundation has worked for sixteen years to equip disadvantaged children and youth with education and skills through school interventions, scholarships for higher studies, and vocational training. KEF runs the Kotak Kanya Scholarship for girl students nationwide and the Kotak Junior Scholarship for students in Mumbai Metropolitan Region pursuing 11th and 12th standards.

Casio has launched 'The Calculator India Trusts' campaign to celebrate 60 years since its first electronic desktop calculator was introduced in the country. The campaign runs across YouTube, Instagram, and Facebook, with promotional materials in retail stores targeting traders and retailers in tier-2 and tier-3 towns. The campaign also features a brand film highlighting trust as a legacy passed between generations. The film portrays the Casio calculator as a symbol of perseverance, ambition, and achievement. The creative concept was executed by Backlot Films with producer Harpreet Singh and director Vishal Gupta. Casio India, established in 1996, is the Indian subsidiary of Tokyo’s Casio Computer Co Ltd. It sells timepieces, electronic musical instruments, desktop calculators, scientific calculators, label printers, and clocks in India.

Appreciate, a platform for investing in US-listed stocks and ETFs, has launched an AI-generated campaign called 'Wall Street Express'. It uses artificial intelligence (AI) visuals to tell the story of an Indian investor's journey from Mumbai local trains to Wall Street. The 50-second film features an AI-crafted stock market bull who boards a Mumbai local train and travels to Wall Street. The narrative shows the bull's transformation from doubt to empowerment, ultimately stepping off in Manhattan ready to invest via the Appreciate app. The platform allows users to start with INR 1 and offers low brokerage fees. The campaign aims to address the mindset barrier preventing Indians from global investing. Departing from typical fintech advertising, it focuses on emotional storytelling that resonates with urban millennials. By connecting Mumbai's local trains with Wall Street, Appreciate tries to position itself as a partner in unlocking global investment potential for Indian investors. The entirely AI-generated film compresses a story that signals global investment dreams are accessible through technology. The campaign aims to normalise cross-border investing and spark conversations about access, aspiration, and the future of investment.

Dove has unveiled its Peptide Bond Strength range, supported by the 'Reborn Stronger' campaign. The ad aims to redefine damage care by focusing on rebuilding rather than hiding damage. It draws inspiration from Kintsugi, the Japanese practice of repairing broken pottery with gold. Dove applies this philosophy to hair care, celebrating the journey of rebuilding and transformation. The approach shifts the conversation from concealing damage to honouring repair processes. The campaign features a brand film showing fractured hair strands being repaired with golden light, echoing Kintsugi principles. The film shows women in moments of hair care, with each gesture representing restoration and strength. The narrative declares that recovery means becoming stronger than before. The Peptide Bond Strength range contains a Protein-Peptide Complex that penetrates hair fibres to repair broken bonds and restore structure.

Shark Tank India has opened registrations for Season 5, which will stream on Sony LIV and air on Sony Entertainment Television. The show has become India's sought-after pitch platform since its 2021 debut, featuring 741 pitches, INR 293 crore funding and 351 deals. The registration campaign takes a approach to hustle culture and 70-hour work weeks, suggesting that breakthrough businesses come from ideas rather than burnout. The campaign positions Shark Tank India as the platform where ideas develop into successful ventures. Since its launch, the show aims to provide opportunities for business owners to present their ideas to investors and secure funding for growth. Sony LIV, the streaming platform hosting the show, offers original content across Hindi, Marathi, Tamil, Malayalam, and Telugu languages, alongside live sports and international content.

Wow! Momo has launched what it claims is India’s first gluten-free range of momos, aimed at health-conscious consumers and those with dietary sensitivities. The product, made with quinoa and chickpeas, marks a category-first innovation in India’s quick service restaurant (QSR) sector. The new offering addresses a gap in the market for indulgent street-style food that accommodates gluten-free diets. The launch includes a digital campaign featuring chef Ranveer Brar to highlight the product’s flavour and inclusivity. The range will initially be available across 11 major Indian metros, with plans to expand into the company’s ready-to-eat packaged segment. This initiative supports Wow! Momo’s broader goal of scaling its FMCG and HORECA verticals while reinforcing its positioning as a health-forward and inclusive brand. A recent report estimated India’s gluten-free food and beverage market at USD 22.25 million, growing at a CAGR of 13.93%. Wow! Momo’s new line caters to this growing segment without compromising on taste or texture. Founded in 2008, Wow! Momo operates over 700 outlets across 70 cities through its brands—Wow! Momo, Wow! China, Wow! Chicken, and Wow! Kulfi. The group aims to reach 1,500 stores across 100 cities in the next three years.

ibis India has partnered with celebrity chef Sanjyot Keer to introduce a refreshed dining experience across its Spice It restaurants. Keer, founder of Your Food Lab and known for his modern take on Indian cuisine, has curated a new menu available across all ibis hotels in India. Signature dishes include cloud eggs toasted dreams, railway chicken curry, and gulab jamun ice cream. The brand hopes to position its restaurants as accessible, innovative, and culturally resonant. The campaign film is available on the brand’s social media platforms. ibis is a global hospitality brand under Accor, with over 1,200 hotels in more than 60 countries.

Grundfos has partnered with Rahul Dravid to promote SCALA2, a smart water pressure booster for Indian homes. The collaboration highlights energy-efficient water solutions tailored to urban and semi-urban households. SCALA2 adjusts water pressure based on usage and reduces energy consumption by up to 40%. The product is engineered for low-noise operation while ensuring consistent pressure across household outlets. Grundfos aims to make sustainable home water solutions more mainstream in India. The campaign highlights Grundfos’s global environmental performance. In 2024, its solutions contributed to saving over 1.5 billion cubic metres of water and reducing carbon emissions by 10.5%. The company chose Dravid as an ambassador drawn by his qualities of reliability, consistency, and performance under pressure. Denmark-headquartered Grundfos operates in more than 60 countries. The SCALA2 campaign is supported by ITW Universe, a marketing and media agency that specialises in sports-led campaigns and influencer engagement.

The NBA and Skechers have launched the second season of the docuseries Hoop Nation in India. The four-part series is now available on the NBA India YouTube channel and focuses on local basketball stories told through hip-hop music. Season 2 profiles individuals, including wheelchair basketball player Ishrat Akhter from Kashmir, fan and content creator Deepak P Babu from Kerala, the Lao family in Kolkata, and mentor Farooque Shaikh from Mumbai. Each story is accompanied by original tracks from artists such as Straight Outta Srinagar, ThirumaLi, EPR Iyer, and QK, blending basketball narratives with contemporary Indian hip-hop. Skechers, the presenting partner, also provided footwear for the featured players and supported the ACG Jr. NBA programme, a school-based tournament reaching over 4,000 youth in 500 schools across India. NBA features more than 125 international players from 43 countries in the 2024–25 season.

L&T Finance has launched an AI-powered microsite as part of its ‘Aapke Business Ka Game Changer’ (A game changer for your business) campaign to support small and medium-sized enterprises (SMEs). The platform allows business owners to create personalised posters featuring brand ambassador Jasprit Bumrah. The microsite, www.LTFGameChanger.in, enables users to design and share customised business taglines on social media and may feature selected participants in the company’s out-of-home advertising. This initiative marks an early use of AI microsite technology in the BFSI sector to enhance customer engagement. L&T Finance has also released a TV commercial and outdoor campaign across Mumbai, Delhi, Bengaluru, Kolkata, Ahmedabad, Hyderabad, and Jaipur. The campaign features testimonials from business loan recipients, highlighting L&T Finance as a growth partner.

Page Industries has relaunched its ‘Bras As Versatile As I Am’ campaign under the Jockey Woman line, alongside a continued expansion of its intimate wear range for Indian women. The campaign reflects the brand’s efforts to meet diverse consumer needs across life stages, body types, and occasions. The Jockey Woman collection includes strapless, multiway, plus-size, active, lounge, and nursing bras, each designed for specific lifestyles and comfort preferences. The campaign will run across more than 1,000 retail points, digital channels, and influencer-led promotions. It aims to connect with consumers in both urban and emerging markets. Page Industries is the exclusive licensee of Jockey International in India and several other countries in South Asia and the Middle East. It is also the licensee for Speedo in India. Jockey products are available across 1,13,000 multi-brand outlets and over 1,100 exclusive brand outlets.

DOMS Industries has launched a new campaign for its INXON pen, highlighting the product’s speed and design aimed at students. The campaign promotes the tagline ‘Write Fast. Live More’. The INXON pen features vacuum-based centrifuge technology for smooth writing and includes an ergonomic grip and sleek design. The advertisement focuses on a school student, Vicky, who surprises his peers by finishing assignments early thanks to his pen. Developed by creative agency TIDAL 7 and produced by Gulliver Films, the campaign addresses the time pressures faced by students while promoting the pen as a solution for improved efficiency. DOMS is a player in the stationery and art materials segment, with products available in over 50 countries. Its brands include DOMS, C3, Amariz, and FixyFix. Its distribution spans 29 Indian states and international markets including the US, Europe, Africa, and the Middle East.

BLEP has launched a digital campaign titled #NeverAgain, aimed at addressing widespread nutritional misunderstandings among Indian pet owners. The campaign highlights how misleading packaging and vague labelling in the pet food industry have contributed to serious health issues among pets, including obesity, diabetes, and cancer. India has seen a 900% increase in pet diabetes, while 59% of dogs and 61% of cats are now considered overweight or obese. The campaign urges pet owners to critically assess pet food ingredients and make informed dietary choices. Key pledges include refusing to feed pets without checking ingredient labels and avoiding sugar-laden treats. BLEP is promoting the campaign through social media, featuring creators, pet care professionals, and everyday pet owners sharing stories of how dietary changes improved their animals’ health. A ₹5,000 giveaway for the most impactful user-submitted story under the #NeverAgain hashtag aims to foster two-way engagement. Founded after its creator’s dog recovered from diet-induced health problems through simple home-cooked meals, BLEP promotes preservative-free, human-grade pet food. The company is leveraging this campaign not only to raise awareness but also to shift the broader conversation around pet nutrition in India.

ultural storytelling shift

Soch has launched ‘Stories of India’, a campaign that redefines influencer marketing by prioritising personal narratives over product promotion. The ethnic wear brand has partnered with nine women creators from cities including Bengaluru, Kochi, Goa, Kolkata, Mysuru, Banaras, Chandigarh, Chennai, and Darjeeling, encouraging them to explore their local heritage and nostalgia without directly showcasing the brand’s products. The campaign features videos where clothing is included visually but remains secondary to the creators’ stories. By eliminating call-to-actions and hard selling, Soch has focused on cultural identity, local pride, and emotional resonance. This strategy has resulted in over 23 lakh views, a reach of 17 lakh users, and more than 150,000 likes. Soch, with over 175 stores in 60 Indian cities, is a women’s ethnic wear brand. Through this campaign, it signals a shift in its focus—from product-centred promotions to story-led engagement.

Hero Cycles campaign sets Guinness cycling record

Hero Cycles, in collaboration with WPP Media and RED FM 93.5, has set a Guinness World Record for the 'Largest Online Video Album of People Riding Bicycles' as part of its nationwide campaign ‘Har Gully Hero’ (A hero in every lane). The initiative gathered over 5,800 verified entries and reached more than 1.6 million people across 23 Indian cities. The campaign focused on reviving cycling and outdoor play among children aged 6–14 amid increasing screen time. Hero Cycles engaged schools, residential communities, and sports academies, making it the largest cycling movement in India. It also launched limited-edition co-branded cycles with IPL teams Royal Challengers Bengaluru and Delhi Capitals to boost visibility. RED FM supported the campaign through radio segments, meet-and-greets, and digital content. The result was a cultural movement that celebrated physical activity, community engagement, and nostalgic memories of street play. Hero Cycles, the world’s largest bicycle manufacturer, used Har Gully Hero to blend fitness promotion with brand outreach. The record-setting initiative reflects a growing interest in brand-led social impact efforts. The campaign underlines the potential of media and corporate partnerships to inspire behavioural change at scale, particularly among younger audiences.

Myntra unveils 30-minute style delivery

Myntra has launched a campaign for its new expedited delivery service M-Now, offering fashion and beauty products starting in approximately 30 minutes. Targeted at urban customers in Bengaluru, Delhi-NCR, and Mumbai, the service addresses last-minute style and beauty emergencies. The campaign includes two ad films featuring actors Vihaan Samat, Sumukhi Suresh, Sakshi Shivdasani, and Ayesha Kanga. The fashion-themed film shows a courtroom scenario where characters must quickly change from quirky attire to formal outfits using M-Now. The beauty film depicts a police station scene where two characters face a photo-related crisis and rely on M-Now to access essential makeup products. With more than 90,000 stock-keeping units (SKUs) from over 600 brands, M-Now includes fashion labels such as Vero Moda, MANGO, and Levi’s, and beauty brands like MAC, Huda Beauty, and Estée Lauder. The campaign positions M-Now as a quick, reliable solution for urban shoppers navigating fast-paced social and professional commitments. The campaign uses humour and urgency to promote Myntra’s promise of speed and convenience. It reinforces the brand’s role in providing time-sensitive style solutions while expanding its presence in the growing on-demand retail segment.

ITC campaign promotes sustainable packaging

ITC India has launched a new digital campaign spotlighting the Filo Series, a sustainable food-safe packaging innovation from its Paperboards and Specialty Papers Division. Filo is made from biodegradable, food-grade paperboard and offers a compostable, recyclable, and grease-resistant alternative to single-use plastic packaging. The campaign shows that sustainable packaging can be functional and scalable. ITC claims to have maintained plastic neutrality for four consecutive years and integrated sustainable packaging across its FMCG portfolio. With Filo and a moulded fibre facility in Madhya Pradesh, the company is scaling performance-led alternatives to plastic. Certified recyclable and biodegradable, Filo is part of ITC’s 2030 goals to expand responsible packaging innovations. The company is pursuing integrated targets covering climate, water, and biodiversity alongside plastic neutrality.

IGP birthday ad brings gangster twist

IGP has launched a new film under its ‘Amazing Gifts, Samay Par’ (Amazing gifts, on time) campaign, using a gangster-themed setup to promote timely birthday gifting. Set in a noir-style environment, the film opens with a man being blindfolded and led into a dim room. Instead of a ransom threat, the box before him contains a birthday cake. The scene evolves into a celebration orchestrated by friends posing as gangsters. The campaign highlights IGP’s promise of delivering fresh cakes within 30 minutes.  The film builds on IGP’s aim to capture the emotional timing of gifts — not too early, not too late — aligning with its core brand message. IGP operates in India, Singapore, and Dubai, and serves customers in over 100 countries and 1,000 cities.

Royal Enfield-Unesco series airs on NatGeo

Royal Enfield, in partnership with Unesco,  premiered 'The Great Himalayan Exploration' on National Geographic on 21 June. The four-part docuseries documents Intangible Cultural Heritage (ICH) practices in Ladakh. Selected from 1,500 applicants, 40 rider-researchers explore traditions across culture, sports, crafts, and food. Featured practices include archery in Kargil, Jabro dance in Changthang, gur gur cha (butter tea), and Chhurpon water-sharing. The initiative is part of Royal Enfield’s Social Mission and aims to document 200 ICH practices across the Himalayas by 2030. The series also streams on JioHotstar. Unesco’s ICH definition covers oral traditions, rituals, performing arts, and traditional craftsmanship. Royal Enfield also runs community initiatives across education, healthcare, and climate resilience in regions including Tamil Nadu and Rajasthan.

Fenesta's Yoga Day ad emphasises fighting inner struggles

Fenesta has revived its #ShutTheShor (Shut the Noise) campaign on International Yoga Day to highlight internal distractions like mental clutter and emotional stress. The film, conceptualised by agency TwoHmp, focuses on silent struggles rather than external sounds. It draws parallels between Yoga’s values and Fenesta’s promise of creating calm, insulated living spaces. Fenesta promotes insulation not just against sound but also as a lifestyle support for mental peace. The campaign is live across YouTube, Instagram, Facebook, and LinkedIn. The campaign was conceptualised by TwoHmp and the film was created by Eipi Media.

The Sock Street launches influencer campaign

The Sock Street has rolled out its ‘Show Up As You’ campaign featuring influencers from fitness, fashion, and lifestyle sectors. The campaign encourages self-expression and authenticity, targeting Gen Z and millennials. Influencers on Instagram and YouTube showcase bold sock styles during workouts and daily routines. The campaign follows a brand refresh earlier this year with a focus on sustainability and gender-neutral designs. The campaign highlights new breathable, anti-odour socks made for active lifestyles. It continues through June with city activations and content drops.

India Gate's ad film features Amitabh Bachchan

India Gate Basmati Rice has launched a new ad film titled ‘India Ka Swaad Chakhte Hai’ (Let’s Taste the Flavour of India) featuring Amitabh Bachchan. The 100-second film uses four stories to show how food expresses Indian values like hospitality, respect, and care. The campaign’s core message, ‘Values Viral Banate Hai’ (Let's Make Values Go Viral), positions food as a cultural bridge. The campaign will run across cinemas, TV channels, and digital platforms for five weeks in multiple languages. India Gate is owned by KRBL Ltd, a global basmati rice leader with products in over 90 countries.