Brazos Valley nonprofit looks to grow local music scene

Published 3 weeks ago• 2 minute read

COLLEGE STATION, Texas (KBTX) - The music scene of the Brazos Valley may be making a comeback. Officials say they’re taking a renewed look at venues in Aggieland and beyond.

The Brazos Valley Live Music Association (BVLMA) was formed in 2025 by a group of community members with a shared love of live music looking to give back.

Board President Jerrod Lane told KBTX Aggieland has a rich music history, but few places for larger artists to perform. His goal, and the goal of BVLMA, is to uplift Brazos Valley musical talent while supporting the venues that host them.

He explained, “I hope more venues, and I hope more people in the community, are willing to get out and go see people play, because there’s a ton of artistry that comes out of this community.”

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This comes as the College Station City Council prepares to take a renewed look at Wolf Pen Creek Amphitheater at its upcoming meeting.

College Station was named as a certified Texas Music Friendly City in 2023. Councilman Bob Yancy said the concert venue is a valuable, yet under-utilized asset for the local music scene.

He was working for the city when the amphitheater was first constructed in the early 90s. Since then, he said the venue hasn’t lived up to its initial excitement, “There’s not a lot of ticketed events, if any. You know, we certainly attract some good talent but I think we could absolutely up our game a little bit.”

Breathing new life into the amphitheater has been a part of the city’s overarching plan for years, Councilman Yancy said, but hasn’t yet been executed. He said the area would be benefitted with renovations like seating and shade, and bringing in more events outside of the annual summer concert series.

According to Councilman Yancy, the city has been approached by a private entity with ties to Chilifest and the Troubadour Festival for a potential partnership, but no decisions have been made.

As the city gets ready to take a renewed look at the space, Lane said he’s looking at it as an opportunity to return to those musical roots.

“For the Texas music scene that was really, like, ‘Texas red dirt country music,’ that was kind of really for Texas, was generated right here in Bryan-College Station. A lot of people don’t know,” added Lane.

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