Base for Music Raises $1.73 Million to 'Redefine Music Marketing'
Created to address new challenges in the music industry in the streaming era, Base for Music helps professionals turn their advertising campaigns into measurable investments, based on data generated through fan engagement.
Initially adopted by self-produced artists looking to grow their audience independently, the solution quickly appealed to independent labels in France and major industry players. Among its users are artists like Cerrone (Because Music), Dabeull (Roche Musique), distributors like IDOL, and strategic partners like Groover and iMusician.
Base for Music offers tools to acquire fans efficiently, drive sustainable growth on platforms, and make return on investment (ROI) clearly visible. The platform collects data from fans to analyze their engagement—between streaming evolution, interests, favorite artists, and demographic information. This data is then cross-referenced with advertising campaigns to measure their actual effectiveness. This approach has given the startup the ability to analyze the impact of its tools on Spotify’s algorithm and thus influence an artist’s amplification.
These funds will allow Base for Music to accelerate its commercial expansion, enter new markets, and equip more industry players with a fan-centered marketing approach.
“Digital marketing is essential in today’s market landscape, but it remains a black box in terms of ROI,” explained Base for Music CEO Maxence Bazin. “With our data-driven technology, we’re moving it into a new era, allowing industry professionals to steer their growth through the fan-artist relationship.”
In the long term, the company aims to go even further in leveraging data and monetizing the fan-to-artist relationship.
