The dress by the Bulgarian brand was selected for the KINESIS project by the American magazine , based in Los Angeles on the famous Sunset Boulevard. A photoshoot featuring designs from several designers on the theme was approved and chosen for publication, with one of the selections being the Bulgarian dress.

Designer Axel Hardy shared with Fashion.bg: “It is a great honor for me that a shot featuring the METAMORPHOSIS dress from my brand AXEL HARDY TM was chosen for the cover. Interestingly, in a slightly different styling, the dress was a sensation in Bulgaria at BG Fashion Icon 2025, worn by the face of AXEL HARDY TM, Miss Zari Bajdarova – Miss Tarnovgrad 2023 and now Miss Nature 2025. The dress is personally tailored by me, the brand’s designer, from a rare fabric – 90% linen and 10% inox – a special thread for shine and wrinkle effect.”

The photoshoot took place at the . The team behind the shoot includes top professionals:

Model: Katelyn Sung @Fordmodels @katelynsung
Photographer + Art Director: Hunter Petersen @hunterpetersen_
Makeup Artists: Nica Tan @bynicatan, Joey DeVirgilio @joeydmakeup
Stylist: Jaqueline Lunkes @lunkestyle
Director: Apollo Bual @apollobual
Set Designer: Vielis @vielis.design
Assistants: Gia Gwin @gia_gwin, Henry Boeschenstein @bess.dot
Showroom: Flying Solo @flyingsolo_pr

One thing is certain – the METAMORPHOSIS dress creates a sensation wherever it appears – in both Sofia and New York.

Axel Hardy also shared about another cover: “For the first time I have a feature in . The dress is a little black one, but crocheted with virtuosity and craftsmanship. The styling combines it with a sheer black shirt. The model is – Miss Jamaica and Miss Universe 2nd place.”

1. - 2. dress by Bulgarian brand in American magazine

3. dress, presented at BG Fashion Icon 2025 by model Zari Bajdarova

4. Designer Axel Hardy and Zari Bajdarova

5. - 6. Little black dress by Axel Hardy in a photoshoot for

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