ITA Airways, the Italian reference carrier, is participating for the first time in the Arabian Travel Market (ATM) 2025, one of the leading global events for the travel and tourism industry.

According to a press release by the airline, the event is held at the Dubai World Trade Centre from today, April 28 to May 1, 2025. ITA Airways is exhibiting in the Italy Pavilion, Hall 6 – stand EU6250, hosted by ENIT – the Italian National Tourism Board, joining key players to showcase the excellence of Made in Italy and promote global connectivity. The airline’s International Sales team is attending the event to engage with industry stakeholders and partners.

“We are proud to take part, for the first time, in the Arabian Travel Market in Dubai—an important opportunity to further strengthen our presence and commitment in a region of great strategic importance. With the launch last year of ITA Airways’ direct flights from Rome to Dubai, Riyadh, and Jeddah, we have contributed to increase the connections between Italy and the Arabian Peninsula, responding to the growing demand for premium travel options in both the business and leisure segments. These routes represent a key pillar of our international development and enable us to continue promoting the excellence of Made in Italy around the world.” said Emiliana Limosani, Chief Commercial Officer ITA Airways and CEO Volare.

 ITA Airways’ presence at the 2025 edition of ATM in Dubai underscores its continued investment in enhancing connectivity to the Arabian Peninsula, strengthened by the launch of its Rome Fiumicino–Dubai flight in October 2024.

Departing from ITA Airways’ 5-Star Skytrax hub at Rome Fiumicino Airport, this route marks the carrier’s first direct connection to the United Arab Emirates and represents a strategic milestone in the expansion of its intercontinental network. It is operated with the state-of-the-art Airbus A321neo, the first narrow-body aircraft in the ITA Airways fleet configured with three travel classes: Business Class (with full flat-bed seats), Premium Economy and Economy Class.

The A321neo offers long-range capability and outstanding performance, with 20% lower fuel consumption and CO2 emissions per seat and significantly reduced noise compared to previous-generation aircraft. Passengers can enjoy ITA Airways’ distinctive Italian design, spacious interiors, customizable lighting, and cutting-edge 4K in-flight entertainment systems.

In addition to Dubai, ITA Airways expanded its network in the Arabian Peninsula in 2024 with direct routes from Rome to Riyadh and Jeddah, further reinforcing its commitment to connecting Italy with key global markets across both leisure and business travel segments. Both routes are also served by the Airbus A321neo aircraft.

Responding to growing demand, the airline is increasing its Rome–Riyadh service from 5 to 6 weekly frequencies during the current summer season. The Rome–Jeddah route operates with three weekly flights.

Comprehensive regional connectivity is also supported by codeshare agreements with leading Middle East carriers.