Ava Max has cancelled her upcoming North American, UK and European dates just a few weeks after they were initially announced.

Two weeks ago, Max announced that she would be bringing the ‘Don’t Click Play’ tour across several regions later this year in support of her upcoming album of the same name. ‘Don’t Click Play’ is currently due for release on August 22.

The tour was due to commence in Los Angeles on September 3, and would see her run through North America before 15 dates across the UK and Europe in October and November beginning with her headlining date at the O2 Academy Brixton in London on October 25.

Now, however, the singer has revealed the tour is being pulled as it’s not up to her standards. She wrote in an Instagram story last night: “Pushing back my tour is [the] most difficult decision I’ve had to make, but when I perform for you, it has to be of a standard that I’m happy with, and it’s just not there yet.”

Ava Max shares an update about the tour. pic.twitter.com/yKIqCDGlyR

— Ava Max Charts (@avamcharts) July 3, 2025

Ava Max went on to add: “Being on stage is my favourite thing in the world. In order to put on a show that you all deserve, I need more time. I promise you all it will be worth the wait. I love you all and can’t wait to see you. SOON, I PROMISE.”

Besides her announcement, posters of the tour have been pulled off her social media accounts, and the Ticketmaster pages for her North American, UK and European dates now reflect that the shows have been cancelled.

‘Don’t Click Play’ will include the previously released singles ‘Lovin Myself’, ‘Wet, Hot American Dream’ and ‘Lost Your Faith’ – a full tracklist has yet to be revealed, and it is currently unclear if the record will feature guest artists.

Her 2023 album ‘Diamonds & Dancefloors’ scored a three-star review, with Nick Levine writing for NME: “‘Diamonds & Dancefloors’ lives up to its escapist title with a non-stop onslaught of sharp and shiny pop hooks: these are deliriously catchy bangers that slap harder the louder you play them. The question is: are you too proud to resist?”