Last month, I assessed exactly when the next iPhone series, would go on sale. Now, Mark Gurman from Bloomberg has had his say. Happily, it’s along the same lines, so perhaps we can begin to be confident when the iPhone will land.

In the latest edition of his Power On newsletter, Gurman seeks to answer the question: “When will Apple hold its iPhone 17 launch event?”

ForbesApple iPhone 17 Pro Max: New Leak Confirms Major Design Upgrade

Although he went into much less detail than my report (and I admit it, brevity is the soul of wit), he lighted on similar dates.

“The company usually unveils its new iPhones the week after Labor Day. If that holds — and there’s no reason to believe it won’t — you can pencil in the keynote for the week of Sept. 8,” he began.

This continues to make sense to me: the week before would be when the large-scale electronics trade show IFA takes place in Berlin and it’s already thought that there will be some big announcements there. Apple won’t want to share the spotlight with the myriad other brands popping up in Berlin.

“In the past, Apple has typically favored Tuesdays, but there have been some exceptions in recent years,” Gurman goes on. He’s referring to the fact that last year’s event, against most people’s expectations, including his, was held on a Monday. I’m quietly delighted that I did report the right date in advance. Forgive me a moment of glee, please.

“So it could be that Monday (the 8th), though I suspect the 9th or 10th is probably more likely. Apple never holds events on Fridays, so you can rule out the 12th, and it has avoided launching new products on Sept. 11,” Gurman concludes.

This is the new information here. I had only briefly considered the Monday, but Gurman is giving it more credence. However, we both think that Tuesday 9 or Wednesday 10 are more likely. As I said before, my money is on the keynote happening on Tuesday, Sept. 9 at 10 a.m. Pacific in the Steve Jobs Theater in Cupertino.

Gurman only talks about the keynote, but when will the onsale date be?

I still think the iPhone 17 series will go on sale on Friday, Sept.19.

ForbesExactly When Apple Will Launch iPhone 17, iPhone 17 Air And iPhone 17 ProBy David Phelan