TradingKey - Amazon(AMZN) Prime Day 2025 (July 8–11) is projected to become one of the largest e-commerce promotional events in U.S. history. Data firm Adobe Analytics released a report forecasting that online sales during the Prime Day event in the U.S. market could exceed $23.8 billion (approximately RMB 172 billion), representing a 28.4% year-over-year increase from 2024.

This figure far surpasses the $14.2 billion generated during Prime Day 2024 and equals the combined sales of two Black Fridays (Black Friday 2024 recorded $10.8 billion in sales). With the event duration extended from 2 days to 4 days and more aggressive discounting strategies, daily sales are expected to grow 10% year-over-year on average.

According to the forecast, the mobile shopping share will breach the 50% threshold for the first time, reaching 52.5% ($12.5 billion). Additionally, the penetration rate of "buy now, pay later" (BNPL) services is projected to rise to 8%, up 0.4 percentage points from 2024, as budget-conscious consumers seek more flexible spending management.

As of yesterday’s close, Amazon’s stock settled at $223.47, up 0.03%. TradingKey data shows that Wall Street analysts have set an average target price of $ 243.77 for Amazon, implying a 9.12% upside potential.

(Source: TradingKey)