Amazon has officially announced that its highly anticipated Prime Day 2025 sale will be an unprecedented four-day event, running from July 8 to July 11. This significant expansion from the traditional 48-hour window provides shoppers with double the usual time to explore and take advantage of exclusive discounts. The event will kick off at 12:01 a.m. PDT on July 8 and conclude on July 11, with the sale also running in the UK and other territories worldwide. While the main Prime Day event requires a Prime membership to access deals, Amazon has already released a wave of early Prime Day offers that are available to all shoppers, regardless of membership status.

Adding to the excitement, Amazon is introducing new features to enhance the shopping experience. "Today’s Big Deals" will be a series of themed daily deal drops, focusing on top brands like Samsung, Levi’s, and Kiehl’s. These limited-time offers will refresh at midnight PDT each day and remain available only while supplies last. Furthermore, Amazon is leveraging AI-powered tools to assist customers in navigating the extensive sales. Shoppers can utilize Amazon’s Rufus assistant and Shopping Guides for personalized recommendations, while Alexa+ will provide real-time alerts for price drops on items added to wishlists. For the main four-day event, Prime members can expect deep discounts across a vast array of categories, including technology, home goods, fashion, and school supplies.

Among the standout early Prime Day deals already live, several popular tech products are seeing significant price reductions. The latest Apple Watch Series 10 is available for $299 at Amazon, a substantial $100 saving from its original price of $399, matching a previous record-low. This model boasts the new S10 chipset, sleep apnea detection, a depth gauge, and an advanced display. Samsung enthusiasts can find the Galaxy S25 Plus on sale for $799.99, a 20% discount from its $999.99 price, featuring an excellent chipset, camera, and a gorgeous 6.7-inch AMOLED display. Apple’s best-selling AirPods 4 are also at a record-low price of $99, down from $129, making them the cheapest Apple earbuds available. They offer a new design for comfort, Apple’s H2 chip for spatial audio and voice isolation, and a redesigned USB-C case with 30 hours of battery life. For home entertainment, the 42-inch LG C4 OLED TV, highly rated as TechRadar’s best TV and best OLED TV, has dropped to its lowest price yet at $699.99, reduced from $866.99, offering exceptional picture and impressive gaming features. TechRadar’s deals editor, Alex, is actively reviewing these early offers and sharing top picks across various categories, ensuring shoppers get the best value for their money.