Start a conversation about and you’re bound to hear a litany of concerns and fears. But, what if the most important conversation about AI isn’t what it can do—but how we choose to use it?

Technology’s superpower lies in how it helps people—how it connects us, supports our everyday lives, and opens doors for the next generation of innovators and changemakers. And right now, AI is one of the most exciting and powerful technologies shaping our world.

In a new Fast Company opinion article, , shares how AI can expand access, empower the next generation of changemakers, and help businesses innovate more responsibly, “I’m always ready to be an advocate for the transformative power of AI to help create positive change – and an advocate of ‘AI for Good.’”

 AI FOR GOOD: Samsung Electronics America CMO Allison Stransky spotlights student-led AI innovations—from cancer detection to smart wound care—that earned national honors in the Solve for Tomorrow STEM competition.

The power of AI stems from its ability to unite creativity and personalization at scale. When implemented from a purpose-driven place, AI can be a tremendous positive force. And the real impact happens when this technology is used by curious, creative people with a passion for solving real problems – who want to do that with the clear purpose of fostering positive change and reimagining what’s possible. When empathy and innovation come together, that’s where AI turbocharges our ability to be a force for good.

According to Allison, “It’s vital that people begin seeing AI as a strategic tool, not a shortcut or a replacement for learning. Young innovators shouldn’t use AI just for the sake of it. Instead, they should consider that the most powerful impact often comes from addressing small, overlooked problems that can make a big difference in people’s lives.”

While there’s still much to learn about AI, one thing’s for certain: its rapid evolution means today’s innovations are just the beginning. To stay ahead, businesses must go beyond the hype and design AI strategies rooted in empathy, relevance, and long-term impact. We’ll be living in a world shaped by the choices we make today. So, let’s build with intention and purpose—because the future we want depends on it.

Read Allison’s full Fast Company byline here.