Luxury eyewear powerhouse Kering Eyewear x Google have announced a groundbreaking partnership, as the two join forces to create AI-powered smart glasses featuring Android XR. The collaboration merges Google’s extended reality (XR) platform with Kering’s high-end eyewear design, aiming to deliver intelligent, stylish, and intuitive eyewear that redefines how users interact with both physical and virtual environments.

The smart glasses will feature personalized AI-driven capabilities, seamless contextual awareness, and elevated aesthetic appeal. Kering Eyewear CEO Roberto Vedovotto expressed pride in shaping an innovation that enhances wearability while unlocking AI’s potential. Google’s VP of XR, Shahram Izadi, echoed this vision, noting the fusion of immersive tech with iconic fashion as central to the initiative. This launch positions both companies at the forefront of next-gen wearable technology.

This partnership significantly elevates Kering Eyewear's profile in the tech-driven wearables market, bridging luxury and innovation. For Google, it marks a strategic expansion of Android XR with potential mainstream consumer applications. The collaboration sets the stage for future AI-luxury tech crossovers and could inspire a new segment in fashion-tech retail.

Image Credit: Kering x Google